10 Questions You NEED to Answer Before Writing SEO Content

Creating content for SEO can seem like a daunting task but asking yourself a few questions before you begin writing can help make the process easier and increase the quality of your content. Of course, an even easier way is to hire the SEO experts at Roofing Contractor Marketing and let them handle your SEO so you can get back to running your business. If you want to go it alone answering these ten questions can help put you on the right track to creating content that fits your brand and business.

The ‘10 Essential’ questions you need to answer before creating a style guide

1. Mission: What is the brand’s mission?
2. Words: What key taglines, words, phrases, tenses or perspectives are used and associated with this brand?
3. Purpose: What is the purpose for the content?
4. Audience: Who is the focus audience, and what are they like?
5. Solution: What is the problem the audience is facing, and how is this content a solution to that problem?
6. Tone: What kind of tone does this brand convey, and how does that resonate with the audience?
7. Style: What style of writing does this brand use?
8. Organization: How does this brand organize its content? Does data support this approach?
9. Platform: What platforms will be used to drive traffic to this content?
10. Conversions: What kinds of conversions are we trying to make through the content?

Having answers to these questions for your own brand will both help you understand the brand better and communicate it with the people you work with, particularly writers.

If you don’t know these essentials, it’s likely that your content will fall flat. SEO and competitor analysis is not enough to go on when it comes to cultivating a message that truly resonates with the focus audience. In other words, it just won’t sell.

Note: If you are struggling to answer these questions, I suggest looking into the concept of the Ideal Client Avatar (ICA) or Persona. Developing these descriptions will help you paint a clear picture of what the brand’s audience looks like, what they want and need and what message relates to them best.

Read the full article at marketingland.com...

Originally Posted here: 10 Questions You NEED to Answer Before Writing SEO Content

Is your Roofing Company Keeping up with Google’s Ever-Changing Algorithm?

Search Engine Optimization or SEO is the practice of getting a website to the top of the Search Engine Results page or SERP for high-volume search terms. Holding that top position isn't a simple task. Google is constantly updating their algorithms that choose how sites rank and what websites should hold those highly coveted, top-of-the-page spots. According to Google, small changes are made to the algorithm every day and more broad changes can happen several times a year. It can make it a difficult to stay ahead in a game when the rules are constantly getting changed.

Google confirms core search ranking algorithm update

Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.

Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results.

Here is Google’s statement on Twitter:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

There was speculation over the weekend about a Google update; this is Google confirming that speculation.

Read the whole article at searchengineland.com...

Here at Roofing Contractor Marketing, we have a team of SEO experts that are always working to understand what changes are ahead and how to keep our clients in the best possible rank. We know that good content is at the hear of SEO and our team is always testing new ideas so when the algorithm changes we are ready. As a roofing company owner, you probably don't have the extra time worrying about what Google might change and how that is going to affect your business. Click here to get a FREE SEO Analysis to see how you rank currently and what we can do to help you climb to the top and stay there no matter how the algorithms change.

Originally Posted on: Is your Roofing Company Keeping up with Google’s Ever-Changing Algorithm?

Roofing Company Owners Don’t Have Time to Deal with Google Algorithm Updates

Search Engine Optimization or SEO is not for the faint of heart. SEO isn't something you can learn in a weekend, a week, or even a year. SEO is one of those things that you can NEVER stop learning because it is always evolving and changing. For business owners wanting to get their websites found on Google, this can present a real challenge. Trying to juggle running a roofing company and staying ahead of the latest SEO trends and algorithm updates is overwhelming and exhausting.

That's where our experts can help you. The Search Engine Optimization team at Roofing Contractor Marketing is always up on the latest updates and working to incorporate the necessary changes to get your website found organically. That means you can spend more time running your business and we will worry about things like this:

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.

1. This update was not related to links

As far as we can tell, this update was related to on-site content quality more than backlinks. We have a new client of two months who saw an increase organically across almost every keyword we are tracking. All the work done so far on his site has been related to improving content quality — no links were built.

2. Keyword impact

In the local search world, it is hard to get a business to rank in the 3-pack in a surrounding city, but it is sometimes possible.

We work with a company in a suburb of a large city. Let’s say they’re in Addison, Texas, but they get all their customers from Dallas (They’re not, but it’s a similar scenario). With this update, the majority of keywords we were tracking that used [keyword + Dallas] increased, even though his location is in Addison (the suburb of Dallas).

In another example, Tom Waddington sent me an example of a business that decreased both locally and organically for the name of the major city but sustained rankings for the suburb (where they are actually located).

3. Organic and local results changed

We have ranking trackers that scan all our accounts daily so it makes algorithm updates easier to track. Many algorithm updates only impact the organic results or the local results, but we are seeing that this update impacted both. We are also seeing a small gap between the two updates. The local update seemed to have happened over July 31-August 1, and the organic update happened from August 1-2.

Read more at SearchEngineLand.com...

Article Source here: Roofing Company Owners Don’t Have Time to Deal with Google Algorithm Updates

Reviews: The Good, The Bad, and The Fake

One of the big hurdles that roofing company owners face is developing trust with their clients. This is in large part due to scammers who have infiltrated the industry and given a bad name to credible businesses in the industry. For roofing contractors who are working to overcome these preconceived notions, it is critical to have an online-reputation of good reviews. When consumers are in the research stage of choosing a roofing company, one of the first things they will check is your online reviews.

"A study from Harvard Business School shows increasing a business’s online rating by one star causes sales to jump 5 percent to 9 percent." (Search Engine Land)

That means managing your online reputation is increasingly important to your bottom line. Some businesses have tried to take advantage of that system by writing fake good reviews but the research suggests that these fake reviews may actually be hurting your business. The reason is simple, most consumers can spot a fake review. Fake reviews will not build trust with your clients, it will inspire the opposite.

Why we need to fight fake reviews

1. Trust precedes substance

I mentioned before that 85 percent of consumers report that they trust online reviews. Maintaining that trust is important, and consumers are increasingly sensitive to information that challenges their brand loyalty. Reviews are part of your business content and reflect your reputation, whether positively or negatively.

Harvard psychologist Amy Cuddy found that people evaluate others by answering two questions in order:

Can I trust this person? and can I respect this person?

Trust is evaluated first, and only if the person is deemed credible is substance evaluated. Thus, as applied to a local business, it doesn’t matter how good you are at your trade or how good your food tastes if you don’t pass the first test.

Consumers who realize reviews are fake will move on from your business. And they’re pretty good at sniffing them out. Almost 80 percent of consumers say that they’ve spotted fake reviews.

2. Short-term gains are a losing game

While you might get a temporary bump in business from artificially raising your star rating, the long-term risk is great.

Consumer behavior statistics reveal that customers are likely to stop patronizing your business if they feel misled by false reviews. When targeted with irrelevant information, 67 percent of consumers unsubscribed from email lists, 43 percent ignored future communications, 32 percent boycotted company media and 20 percent stopped buying from the company. The reaction to false information is likely to be even stronger.

Read more at SearchEngineLand.com...

So how do you build a good online reputation with REAL reviews? At Roofing Contractor Marketing we offer reputation management services to help your roofing company build a great reputation! Click to learn how we can help your reputation work for you! 

Original Post right here: Reviews: The Good, The Bad, and The Fake

Google is Testing New Search Results Interface for Mobile

It shouldn't come as a surprise to anyone that Google is always testing new ways to improve their platform. The constant change is one reason that is important for roofing contractors to hire a reputable SEO company, so they can stay ahead of the curve! The changes that Google is playing with could fundamentally change SEO ranking. Instead of getting to the end of a search engine results page and having to click to the next page Google is testing a "more results" button in the mobile search which will load more results below the current results. This button may save time and make it easier for searchers to go further down the results page.

Making it easier on mobile to continue down the results page may be a little beneficial for businesses that aren't on the first page of results but the fact remains that businesses on the first page get more leads.

Google is officially testing ‘more results’ button to load more search results

Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.

It seems to be visible to many, if not all, searchers when searching Google on their smartphones.

Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.

Google is always testing new user interfaces.

See more at searchengineland.com...

Do you know where your roofing company lands on the search engine results page? Get a FREE SEO Analysis and find out where you rank and how we can help you connect with more people who are searching for roofers. Stop letting your competition beat you and contact Roofing Contractor marketing today!

Originally Posted right here: Google is Testing New Search Results Interface for Mobile

Choosing the right Marketing Agency for your Roofing Company

Like all business decisions, you should carefully consider who you are going to hire to handle your digital marketing. Digital marketing has the power to level your business up to the next level if done correctly but if it's done incorrectly you could be wasting money. There are good digital marketing companies, bad digital marketing companies, and companies that just aren't a good fit for your business. So how do you sort through and determine if you are hiring the best company? Just like when you tell your potential clients to vet the roofers that come knocking on their doors you need to vet the marketing companies!

The best way to choose the right company is to first spend some time doing a little preliminary research. Look at their website, do they have referrals, do they seem like they have an understanding of your industry and know your market? If you feel comfortable after doing the preliminary research then you need to ask them some questions. You can meet them in person or talk on the phone but you need to go through this interview process. After that first interview process, you should be feeling comfortable and confident that they can handle your roofing companies digital marketing.

If you are planning on using Pay Per Click advertising as apart of your digital marketing strategy these are some good questions to ask the experts to make sure they know what they are doing before they waste your ad spend.

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

 

 

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.

The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be interested in hiring to help you with PPC, content and remarketing.

Google AdWords questions to ask your PPC expert

1. How will you manage the Google Quality Score?

Google’s Quality Score is based on three things: keyword, ad text and landing page relevance. To maintain the highest score possible, it’s best to use fewer keywords and use smaller, targeted ad groups. That way, we can write more targeted copy that will more likely find its niche. PPC experts should be very familiar with Quality Scores, how they work and how to improve yours. (And sometimes, you may not want to focus on Quality Score.)

2. Can you explain how the Google auction works?

The auction process goes like this:

When a user enters a search, AdWords pulls all the ads whose keywords match that particular search.
From the ads, any that aren’t eligible, such as ads that target a different country or have been disapproved, will be ignored.
From the ads remaining, only those with a high enough Ad Rank will show results.
It’s a crucial stage of your campaign, so make sure anyone involved with it knows the process and how to get the most out of it.

3. How does Ad Rank affect cost per click (CPC)

When it comes to CPC (the actual amount you’re charged per click), the most you will end up paying is the minimum amount required to hold your ad position. In the Search Network, ads that appear above the search results generally have a higher CPC than those that appear below the results.

Read the full list at searchengineland.com

Don't fall for a bad marketing company or one that doesn't fit with your company. At Roofing contractor Marketing we understand the ins-and-outs of the roofing industry. If you are ready to interview us click here to contact us today.

First Seen here: Choosing the right Marketing Agency for your Roofing Company

The Mobile Version of your Website has ALWAYS Been Important. Now even more so.

Has it ever happened to you, you were looking for a business on the go and found their website only to find that it's impossible to navigate? Maybe you thought, I will look at this later and forgot about it, or maybe you just gave up on looking altogether. It is no secret that mobile web traffic has been on the rise for years now. As almost the entire planets population is now walking around with tiny computers in their pockets your website better be optimized for mobile.

It has been critical from a user-experience standpoint for a while now that your website looks good and is easy to navigate on mobile but it is becoming even more crucial now that Google is pushing their "Mobile-First Indexing". If your site isn't optimized for mobile you may lose some ranking.

Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.

This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.

Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification:

Read the whole story at searchengineland.com...

 

Now is the always the best time to make sure that your website is fully optimized, and we make it easy. Get a free SEO Analysis now and see how your website is currently ranking and to see how we can make it rank better.

First Posted right here: The Mobile Version of your Website has ALWAYS Been Important. Now even more so.

Is your landing page optimized to convert?

Landing pages are one tried-and-true way to help ensure that your ads are successfully converting people and moving them through the marketing funnel. The purpose of a landing page is to create a page that acts as the perfect extension of your ad and makes it easy for prospective clients to take an action. When the expert team at Roofing Contractor Marketing designs a landing page there is a lot of consideration that goes into it.

One of the first questions you need to ask yourself is, what ads are going to be driving traffic to this landing page? It is important that the landing page carries on the conversation that is in the ad. For example, it would seem strange if you clicked on an ad about commercial roofing but the landing page had content about homeowners looking for a new roof. The landing page needs to continue the same conversation as the ad.

Another part that is important to consider is the layout and design of the page. If the page is overly crowded visitors may get overwhelmed and click away, or if the layout is hard to follow they may lose interest. A landing page needs to clearly and simply convey the information and give visitors an easy call to action.

At Roofing Contractor Marketing our paid digital team are experts in crafting landing pages that will help maximize your digital ad campaigns conversion rates. That means that your marketing dollars are spent efficiently and effectively to get you the most leads for your spend. If you aren't ready to hand your digital marketing over to our experts here are a few tips from Marketing Land that will help you create better landing pages.

15 questions to ask yourself before publishing a new landing page

[caption id="attachment_6051" align="aligncenter" width="800"] Are your landing pages optimized to convert?[/caption]

1. Does my above-the-fold experience feel consistent with my advertising?

Your ads set expectations for your landing page. If you’re advertising personal injury services, but your landing page talks about divorce litigation, you immediately create a sense of confusion and unmet expectations for your site traffic. That’s not a great way to get people to convert on your landing page.

Instead, your landing page should match the advertising that brings people to your page. Keep in mind what your ad looks like and promises, along with who you are targeting and what platform your ads are running on. The more seamless your ad-to-landing page transition is, the more likely people are to stick around and potentially convert.

2. Do I have a headline that clearly defines my business and/or offer?

One of the easiest ways to establish a sense of ad-to-landing page consistency is with your headline. Your headline is the first place people look for confirmation that your page matches their expectations. This is the ideal place to confirm what your business does and what your offer is.

Remember, your main goal here is to maintain momentum and build confidence, so keep your headlines clear, concise and focused on the messaging that convinced someone to click on your ad in the first place.

3. Am I communicating value with my headline and subheading?

A good headline and subheading should make a strong value proposition to your potential customers. After all, if you want people to stay and convert, you need to give them a reason to stick around and consider your offer.

The best way to do this is to focus your headline and subheading on how your business or offer will improve the lives of your potential customers. So, instead of saying something generic like “industry-leading software,” it’s better to say something more along the lines of “Close twice as many deals with our sales software.”

4. Is my CTA immediately obvious?

The whole point of a landing page is to help transition potential customers from interest to action. For this reason, landing pages tend to work better if you make the next step immediately obvious. In some cases, you might want an above-the-fold call to action (CTA) encouraging people to convert directly. In others, you may want an above-the-fold CTA that leads people to read more content farther down on your page.

Additionally, it’s almost always a good idea to make your CTA stand out (contrasting colors, smart placement and so on). The easier you make it to find and follow the next step in your conversion path, the more likely people are to do what you want them to do.

Read the full article at marketingland.com...

 

 

 

 

Originally Posted right here: Is your landing page optimized to convert?

What are you doing to make your roofing company succeed in 2018?

Are you on track to meet your business goals for 2018? A marketing plan is a critical part of making sure those goals don’t end up as another pipe dream. At Roofing Contractor Marketing we are experts at creating marketing plans and executing them. Our team has worked with roofing contractors of all sizes in markets across the US.

We are looking for contractors who are hungry for more leads and want to dominate in 2018. Our full-service digital marketing strategy is a lead-generating powerhouse and can get your business in front of the people who are searching for you. Our proven strategies utilize multiple methods to drive qualified leads to your business.

Relying on any one tactic alone means that you are missing out on other opportunities. The Roofing Contractor Marketing team has experts teams in SEO (search engine optimization), digital ad buying, website development, social media marketing, and video marketing. All of these combine in a marketing plan that spells success for your business. Are you ready to have multiple teams of people working together to increase your sales?

The first step to success is to get a free internet marketing analysis because every company is in a different starting place. This no-obligation analysis digs into your web-presence and finds what your company is doing well and where improvements need to be made. Then we can begin to create a marketing plan that is tailored specifically to your company.

If you are ready to take your company to the next level NOW is the best time to make a change and DOMINATE 2018!

 

 

 

 

Article Source on: What are you doing to make your roofing company succeed in 2018?

Is Your Website the Tortoise or the Hare? Page speed affects your ranking!

People are impatient. That should come as no surprise to roofing company owners who have to deal with clients that always want work done faster. What might surprise you is that speed is important to your website too. Not only will people leave your site if it takes to long to load it will also affect your rank with Google.

That’s right. Google is grading your website’s speed right now. If it thinks your website isn’t loading quickly but your competition’s site is you might be getting penalized and showing up lower than your competition.

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

Speed, mobile-first and WordPress

Google has been focusing on speed, speed, and then also speed, for eight years now. It formally announced a Speed Update that will roll out in July 2018, using mobile page speed as a ranking factor in mobile search results.

It has also announced that the mobile-first index has begun rolling out — meaning that Google has started indexing and using for ranking in SERPs, the mobile version of a website. The emphasis on mobile and speed is driven by data that demonstrates most searches are now performed on mobile devices. Slow, poorly performing sites result in a bad user experience and negatively impact site engagement, as well as conversions.

With the goal of assisting site owners in improving page load time for mobile visitors, Google launched the AMP project in 2015. Google has been aggressive in pushing adoption via the open-source community, working with platform plugin developers as well as providing large brand sites with developer resources to implement the technology. Even so, adoption of this mobile-friendly framework across the web has been slow: It’s estimated that fewer than .1 percent of all websites are using the markup language.
Read the entire story at searchengineland.com...

Speed is only one of the factors that Google uses to rank websites but it is an important one and it is only going to become more important. You can find out right now how your website is ranking with a FREE SEO Analysis from Roofing Contractor Marketing. See how you stack up against your competition and what you can do to beat them now!

 

Original Post over here: Is Your Website the Tortoise or the Hare? Page speed affects your ranking!

Facebook Algorithm is Changing Is Your Roofing Company Prepared?

In the digital marketing world, everything is changing all the time. Technologies are always advancing, new channels are forming, and old ones are adapting. It is a world that looks very different month-to-month. One of the largest driving forces of change is when Google or Facebook makes a change to their internal algorithms.

These algorithms determine what search results come up when you do a search on Google and what content is displayed in your news feed on Facebook. From a marketing standpoint these algorithms are in control of who sees your messaging and how frequently. If you want your business to succeed you need a digital marketing strategy that is prepared for the next change and is looking forward and planning for tomorrow.

When Google makes a change to their algorithm will your roofing company still get found on Google’s search engine results page? Is your roofing companies social media strategy still going to be effective when Facebook starts limiting content from publishers?

At Roofing Contractor Marketing our team is always preparing for the next algorithm change and adapting your digital marketing strategy to fit it. Here are a few of the ways we are keeping roofing companies relevant in social media.

 

Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s newsfeed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Think strategically to expand your reach

Know your audience

I teach marketing to small business owners on my Facebook page, and I run a group for those who want to learn how to market their business because they can’t afford to hire a professional marketer yet.

Understand their needs

In that group, I ran a poll to see what their biggest questions about marketing were. I asked them about their businesses because I want to get to know them and be able to help them.

Use that information to shape your strategy

• I’ve used the data from my polls and comments in the group to generate content ideas for both the business Facebook page and group. By doing this, I know I’m giving my audience exactly what they need from me, and in return, they engage.
• New people have liked the page because they saw a friend’s comment on my live video show up in their News Feed. People have tagged friends in the comments because they thought what I was teaching would be helpful.
• When I’m sharing examples in my training, I try to tailor them to some of my group members. If I know there’s an example that would work exceptionally well for someone, I’ll share it with the audience.

Take organic performance up a notch

When I have an organic post that is getting significant engagement, I spend a little money on ads to expand my reach. It’s worth it to me because I know it’s something my audience is interested in and it’s being seen because they’re engaging. I’ll create an ad from the Facebook Live video and spend $5 to $10 a day on ads to share it with a targeted audience. Using this strategy has resulted in up to a 5,000 percent reach on some of my training videos.

Since the reach of blog posts is lower, I’m starting to use some ads to support those as well, so they continue to get read by my audience.

What should your Facebook strategy look like for content?

If you haven’t incorporated video yet, it’s past time. Video is the format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In my testing, I’ve seen a 30 percent to 50 percent increase in reach for live video vs. prerecorded and edited video.

If I were trying to figure out what to do with my business page in the wake of this update, here’s what I’d do (It’s pretty much what I’m already doing).

1. Poll the audience to find out what they’re interested in, have questions about or want to know.
2. Create content that addresses their issues.
3. Test which format of content works the best for your audience. Try updates, prerecorded video, live video, GIFs and whatever other types of content you have in your mix. Test and measure the effectiveness of everything you do.
4. Create ads out of the best-performing posts or videos.
5. Support your blog posts and content with Facebook Ads for expanded reach.

Stay strategic and focus on your audience, and your business page will survive this algorithm update.
Read the entire article at marketingland.com…

Are you unsure if your roofing company is prepared for the algorithm updates? Get a free, no-obligation analysis of your digital marketing.

Article Source over here: Facebook Algorithm is Changing Is Your Roofing Company Prepared?

How Algorithms are Affecting Your Bottom Line

[caption id="attachment_5329" align="aligncenter" width="706"] Google and Facebook algorithms determine whether your business is easy to find online or lost in the internet abyss and that can affect your bottom line.[/caption]

If you are a business owner in 2018 chances are your business is in some way represented online—whether it’s your website, a Facebook page, or a listing on Yelp. The digital era has captured us with a simple way of connecting people but also left us vulnerable to the powers that control it. Algorithms. 

Google and Facebook have the power to get your business in front of millions of people but they also have the power to make sure that no one online ever comes across your business. Their algorithms are the final judge.

It might seem unfair for Google and Facebook to have this kind of power but with nearly 5 billion web pages on the internet and the internet growing exponentially there needs to be a way for users to sort through all of the data. These algorithms help you connect to things that are actually relevant to what you are looking for.

Everyone loves a good cat video but if you typed, “roofing contractor near me” into Google and all that came back in the results were cat videos you would probably not use it to search for things much longer. So it is in Google’s best interest to provide its users with the most relevant content.

As technology has advanced, these algorithms have become more adept at producing exactly the content searchers are looking for. The flip-side of this is that means these algorithms are always changing. Which can be costly for business who are trying to get their site to people who are looking for them.

A business might be easy to find online one day but lost in the internet abyss the next. These changes might seem drastic but big business who have been penalized by Google algorithms have lost substantial amounts of web traffic.

While some companies try and beat the algorithms and may have temporary success, playing by the rules and staying on top of algorithm updates is the best way to ensure lasting success for your business.

Don’t let your website get lost in the internet abyss. If you are a roofing company owner who is looking for SEO that will bring lasting success with Google and Facebook’s algorithms, we can help your business succeed.

Are you getting found on Google right now? What do people have to search for to find your business online? Will potential clients be able to find you online tomorrow? Get answers to these questions with a FREE SEO Analysis now. Don’t leave your bottom line up to the will of algorithm changes, call us today.

Article Source on: How Algorithms are Affecting Your Bottom Line

Writing Great Ad Copy for Roofing Contractors

A successful digital marketing campaign gets your roofing company in front of people who need a new roof and compels them to contact you. One of the most effective ways to do that is through Pay Per Click (PPC) ads. At Roofing Contractor Marketing, we have an in-depth understanding of the roofing industry that helps us to craft the best ads for your business.

While understanding the industry is an important part of creating ads there is much more to it. A great ad will grab the audience’s attention. It should be short enough that the audience doesn’t get bored and long enough that it gets your message across. It has to compel the reader to take an action.

Creating the best ads requires testing and tweaking to determine which ads are performing the best and how to build on that. We have a team of experts creating and testing your ads to drive leads to your site. Check out some of the pro tips from SearchEngineLand that our experts use to make your digital marketing campaign great.

15 PPC pro tips for writing text ads

Get into the mind of the target audience

Before you start writing, you want to understand things from the target audience’s perspective. What problems are they experiencing? What are their pain points? How does this product or service solve their problems? What questions might they have about your product?

The answers to these questions will help direct your ad messaging.

Make it about your audience, not you

Following on the above point, make your ad copy about your audience, not you. In other words, you want to use (or imply) the word “you” more than “us” or “ours.”

For example, look at these two headlines:

• “XYZ Helicopter Tours – Fly Over the Las Vegas Strip”
• “XYZ Helicopter Tours – We Fly Over the Las Vegas Strip”

The difference is subtle, but ultimately the first one is better than the second because you’re making the searcher the subject (rather than yourself).

 

Include a call to action

Somewhere in your ad copy, you need to tell visitors what to do, such as “Buy now,” “View now,” “Shop now,” “Learn more” or “Request a quote.”

Make sure your call to action is strong and clear. Use an action verb and include any (legitimate) time constraints, e.g., “Shop today! Sale ends Monday.”
Read all of the tips at searchengineland.com…

Our experience working with roofing companies all over the country helps us better understand your needs and how to create ads that will bring you leads! Take your roofing company to the next level with a FREE Internet Marketing Audit and see how you can start getting more leads with a full-service digital marketing strategy from Roofing Contractor Marketing.Click Here for Roofing PPC

 

First Posted over here: Writing Great Ad Copy for Roofing Contractors

Your Reputation Precedes You

Roofing company owners have always been aware of how important having a good reputation is. From getting referrals to word-of-mouth of a job well done, it isn't surprising that having a great reputation can help a business succeed while a bad reputation can cause it to fail. In today's digital world, the importance of a good reputation is even more critical. Word-of-mouth has changed to checking reviews and is as simple as pulling out a cell phone. Your prospective clients are looking at your ratings on Google, Yelp, and Facebook. They are using those little gold stars to decide if your company is the one they trust.

Empowered consumers are searching for the best and worst brands before they buy

With mobile devices, people are searching in real time for negative experiences to make decisions.

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who will listen. It’s partly cathartic. It’s also a way of helping save others from similar experiences.

In a social, mobile, real-time world, shared experiences only become more potent. The question is, when someone picks up their mobile device in a micro-moment to search, on which side of those experiences does your brand reside? And how are your marketing efforts promoting positive experiences for customers to discover?

Mobile devices have created a new generation of super-empowered consumers. They’re connected, informed and sophisticated. These consumers are also more impatient, demanding and curious. They’re increasingly improving how to seek what’s best for them and also what to avoid. They have access to platforms where shared experiences can reach hundreds or even thousands of people, for better or for worse.

Google, for example, found that mobile searches that include “best” have grown over 80 percent in the last two years. At the same time, searches ending with “to avoid” have grown 1.5x in the same span, and searches for “worst” are also on the rise.

“Is ____ worth it,” another key mobile search phrase becoming increasingly popular, also grew over 80 percent. And Google isn’t the only place people search. YouTube has long been touted as a secondary search engine. For instance, users’ watch time of “does it work” videos grew by more than 11x in the past two years, according to Google.

Consumers are also seeking visual proof that the items they’re considering will meet their needs and that they will deliver desired value. And these searches span the spectrum of high- and low-consideration purchases in nearly every industry.

Read More at MarketingLand.com...

Roofing company owners work hard to provide superior customer service but that isn't always enough. Happy clients don't always leave reviews and sometimes you get clients that will be unhappy no matter what you do. Reputation Management from Roofing Contractor Marketing is one of the best ways to protect your business and keep your reputation safe.

First Seen over here: Your Reputation Precedes You

How are you going to WIN the SEO Race in 2018?

Search Engine Optimization, or SEO, is a race that never really ends. There are 1000s of websites all competing for the top spots on the first page of the Google’s search results. That kind of competition means that there is a lot of work to get to those top spots and once you get there you still have to fight off all of the others who would gladly take your place. So the race continues on.

Whether you have made it to the top and want to stay there or you are working to move your way up the SERPs you NEED to have an SEO plan for 2018.

3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.

1. Audit your site

I’ll be the first to admit that it’s easy to get caught up in the day-to-day. Between the daily tasks at hand, the pressure to hit goals and the ongoing updates from search engines making life difficult, it can be hard to step back and get a holistic view of your site and how it’s performing.

At KoMarketing, we start every new program with a full-scale technical audit, followed by a keyword roadmap and content audit. It ensures we not only understand the landscape but also get our clients’ sites in the best shape possible, as soon as possible.

But what happens when you’ve been working with a client for two or three years? What happens when hundreds of changes have been made, messaging has shifted and company goals have evolved?

While we try to perform quarterly technical audits, they aren’t always as in-depth as that first time. In addition, after a few years of writing and adding new content to the site, that initial content audit likely no longer applies.

Start your year off right by giving your site a full audit, evaluating everything from technical issues to content to competitor performance.

2. Revisit your keywords & messaging

Were new features added in the past year? Were brand guidelines put into place? Did the competitive landscape change a bit? Whatever the case may be, it’s important to revisit your overall messaging to ensure your target keywords still make sense and you aren’t missing any major opportunities.

Take for example this scenario: A few years ago, I had a client in the logistics space who was targeting “shipping” terms. Our content was geared toward shipping, our SEO efforts were geared toward shipping, and overall, performance on the terms was pretty great.

Fast-forward to the following year, when those terms started driving much less traffic and leads. Why? The landscape had shifted toward “transportation.” Searches were up, the types of results had changed, and more competitors had started using the term.

Read the full article at SearchEngineLand.com...

 

Staying ahead in a never-ending race is a full-time job. In fact, it’s more than a full-time job. That’s why at Roofing Contractor Marketing we have a whole team working together to help your roofing company have SEO success.

If you are ready to GROW your roofing company and start driving leads to your business, click for a FREE, No-Obligation SEO Analysis to see how your website ranks and what we can do to help you.

Original Post on: How are you going to WIN the SEO Race in 2018?

SEO is ALWAYS Changing. Is your roofing company ready for 2018?

Don't let your roofing company fall behind in 2018. The internet is an ever-changing beast and in order to harness its power successfully your business needs to be prepared to adapt to any changes that come your way this year. The need for SEO or Search Engine Optimization isn't going to change, but how your business can rise to the top of the SERP page will. Check out some of the predicted SEO changes to be on the lookout for in 2018 from MarketingLand.com below.

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

1. The rise of SERP features

Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.

And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”…

Read more at marketingland.com...

Keep your roofing company ahead of the game with our expert SEO services and see how your website is ranking right now on Google with a free SEO Analysis from Roofing Contractor Marketing. 

 

Original Post over here: SEO is ALWAYS Changing. Is your roofing company ready for 2018?

Building a Complete Digital Presence from Scratch

One of the first steps to starting a roofing company is developing your digital presence. How your business is represented on the internet can be a huge determining factor in the success or failure of your business. A strong online identity can attract new clients and drive leads to your business while a weak presence can leave your roofing company unnoticed and losing leads.

Building a robust digital presence isn’t something that happens overnight. It takes time and planning, to execute your complete digital marketing strategy. While there’s no silver bullet to guarantee success, you can get started with a few things to start building your digital presence.

Three ways to use a domain name for business today

Build your online identity with a domain name

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.

But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.

Set up a company-branded email address

The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set up your email address quickly and inexpensively.

Read more at marketingland.com…

 

Getting your online presence started correctly can help your roofing company be successful but your online presence isn’t something that you can simply set and forget.  A website alone won't drive leads to your business. But, full-service digital marketing from Roofing Contractor Marketing can help you connect your digital presence with new clients and grow your roofing company into a roofing empire.

 

Are you ready to grow your roofing company now? Get a free, no-obligation Internet Marketing Analysis to get started now.

Article Source here: Building a Complete Digital Presence from Scratch

Facebook News Feed is Changing Whether you Like it or Not

Mark Zuckerberg announced that he will be directing the team at Facebook to make changes to the way Facebook algorithms choose what content to serve on a user's News Feed. These changes will de-emphasize commercial content from business pages and prioritize content from friends and family.

In a statement released on Facebook Zuckerberg said, “We’ve gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other.”

While these changes may seem drastic, the deprioritization of “organic reach” has been happening for several years. Hubspot reports that, “A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%.”

Current figures show organic reach as low as one to two percent for many pages. Even if Facebook moves to completely eliminate organic reach the loss is will only be a small percentage of a loss.

Roofing companies that utilize Facebook as a marketing platform should be ready to adjust their social media marketing strategies and adapt to these new changes. The days when a roofing contractor could rely only on organic content to get their messages out to their audiences are long gone. But roofing companies still stand to benefit from the use of social media. The strategies for success are just different.

Paid content will still be used to reach audiences but there will be more competition. This means that ads will need to stand out more, have better targeting, and increased ad budget. Organic posts won’t be used for generating large reach but will remain an important part of a business’s online presence and branding. These changes will cement the “Pay to Play” business model for Facebook.

If you are worried about how these changes will affect your roofing business, get a FREE Social Media Analysis from the experts at Roofing Contractor Marketing.

First Posted right here: Facebook News Feed is Changing Whether you Like it or Not