When Is the Right Time to Start SEO for a Denver Roofing Company?

SEO is an essential tool for roofing companies that aren’t yet established as the best in their respective areas. If you are a contractor or you own a new roofing company in Denver, you’ll have to consider the right time to hire a marketing company for your SEO campaigns.

 

Considering the best time for finding a marketing and SEO provider, you should first think about when you’ll be starting work. At that time, your business should already have an adequate campaign that will be bringing in a lot of new customers. Such a model would take time to design and implement, especially since the best SEO campaigns are those that are entirely unique and personalized to the business they’re provided for.

 

Now, marketing firms already have standard services and tools they can help you with, but even if they only take a few days to implement them, a good SEO campaign will take anything from 2 weeks to more than a month to start showing results. So, taking into account the time you’ll need to research and find the best marketing company, you can look at anything between one and two months to set up a working SEO campaign for your company.

 

If you’re starting most of your work in March or April, then the best time for a roofing SEO company campaign will therefore be somewhere between January and February. Of course, you can also target your customers 1-2 months after that, especially if you want to get more exposure after the month of May, when a lot of customers are likely to need your services and other roofers have already spent a good chunk of their marketing capital.

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5 Questions to Ask a Marketing Company When They Take Over Your Social Accounts

Marketing and SEO roofing companies will often act on your behalf in an effort to fine tune your online promotional efforts and make sure that your business gets the right type of exposure. However, before you give them the green light on all that, it’s very important to consider which company can actually help you out and which ones are just there to try to get as much money out of you in the long run.

 

To make sure you hire the best marketing firm out there, consider asking them these questions first:

 

1. Are you licensed? Can you provide any references to showcase your work?
2. What are the main activities you perform when taking over social media accounts to tweak and improve them?
3. How long will it take to see actual, concrete results?
4. Do you have a feedback and analytics method that can show you how leads and customers respond to your social media campaigns?
5. How much will your service cost?

 

When inquiring about these issues, you will place the marketing company in a spot where they have to decide whether to be transparent or try to hide some information that you’re asking about. The best companies will not have to think twice when answering any of these questions, and they will openly provide you with the answers. Any situation where a company starts to dodge certain issues will already be somewhat of a red flag, so you should definitely use caution when dealing with them.

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How Important Are Your Reviews When Considering LSA Listings?

After the many failures of pay-per-click ads, LSA (local service advertising) has become one of the most popular forms of advertising on the internet. While they still cater to businesses, these ads no longer require business owners to pay whenever someone clicks on them. As a result, the risk has been diminished quite significantly. Instead of paying per click, you pay per lead, which essentially means that you don’t have to get any transfers ready until a customer actually contacts you.

 

As the name suggests, LSA ads primarily cater to businesses that look for local customers. That means they have to be locally targeted. Since they aim for providing you with leads, therefore, it is essential that you take proper care of your company’s online reputation. Anyone who finds your ad should be able to link it with a reputable source and a service that is known to provide good quality.

 

It is natural then that any reviews that might be written online about your company will become extremely important and can be apart of the roofing SEO services you will need. If your business has a lot of negative reviews, then potential customers could still click on your ads, but they will be significantly more suspicious of your activities. So it’s highly possible that you’d have to pay for your LSA ads, only to have your customer walk in and out of your shop without buying anything.

 

To avoid all that, make sure you take proper care of your business’ image and address past clients posting negative reviews, providing them with proper customer support so that they may later recognize your company’s value and possibly even edit their posts to give you a glowing review.

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What Are 3 of the Best Reasons for Roofing Companies to Use LSA Ads?

If you’re a roofer, choosing the right ad campaign as part of your SEO for roofers marketing plan can be extremely important. LSA ads are now considered to be some of the most inspired types of ads used by brick and mortar businesses throughout the country. These ads will help you a lot, whether you’re just getting started or you already own a reputable business right now:

 

1. One of the best reason for using LSA ads is that they are designed especially for brick and mortar businesses such as roofing companies. If you are a roofer, an LSA ad campaign can be adapted to your service quite perfectly, raise awareness about your business’ practices and attract a lot of new customers who will call you or contact your business through your official website.
2. LSA ads will only require you to pay if a customer actually contacts you. That means you can save a lot of money by using these ads in place of the old PPC ad campaigns. Your investment will be minimal, and if you take proper care of your company’s reputation, you might even gain a new customer almost every time someone contacts you after reading your ads.
3. An LSA ad campaign can be combined with organic SEO, social media marketing, email marketing and offline ads to create the best combined promotional campaign for your roofing business. People in your area will quickly regard you as a leader in your profession, and your profits can increase exponentially.

Originally Posted on: What Are 3 of the Best Reasons for Roofing Companies to Use LSA Ads?

Are Ads on Yelp Different or Better Than the Ads Found on Google?

When you have a business and you’d like to find the best ways to promote yourself, an ad campaign starts looking pretty attractive. However, with so many different types of ads available these days, you’ll have to be very careful about what types of ads you choose. Go with the wrong ad campaign and you can lose a lot of money without finding the right customers.

 

While Google ads have been seen for the long time to be some of the most popular types of ads on the internet, this isn’t necessarily true for every service. You have to consider the fact that Google is primarily a tool for people to perform online searches, and while some actually use Google to find a company such as your own or products like the ones you’re selling, most just look for information.

 

You’ve probably done Google searches on a certain topic and clicked by mistake on a PPC ad that sounded like it had something to do with your search. Every time an internet user does that, the company who posted the ad has to pay a small amount for that click.

 

With Yelp, the advertising model is different, and more importantly, it enables companies to find the right audience. Yelp is not the same as Google, and in many cases people actually go there looking for businesses and retailers to fit their needs. As a result, Yelp is actually a far better medium for online ads, and it can bring you a lot of revenue, if you learn to use it properly.  If you are lost for time, look to marketing professionals at https://roofingcontractormarketing.com/ who can create and manage the ads for you.

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How Does Being Active with Your Verified Yelp Listing Improve Your SEO Rank?

Marketers talk about a lot of different methods to influence Google and other search engines to help business owners get to the top of their relevant search result pages. However, there isn’t much talk about platforms like Yelp that create very distinct definitions of how Google, Bing and other important search engine providers interact with local businesses.

 

If you didn’t already know, Yelp is probably the largest local review site in America. It basically enables clients who have used certain businesses to post about them freely, and many business providers have no real choice on whether or not they appear on Yelp. If a customer decides to write a negative review about you, they can. It’s as simple as that.

 

Fortunately, just as your customers have the ability to write about you, your business can create a verified listing, reply to reviews, smooth things over, and even get the customer to change their initial review and rating, if they feel that you were helpful.

 

Such actions can have huge ramifications when it comes to SEO, since Yelp pages appear directly in Google searches and the platform heavily influences Bing as well. So by simply taking the time to address your customers’ complaints on Yelp, you can get your business known as a helpful provider that actually cares about its customers. That kind of attention coupled with the SEO benefits of Yelp reviews can really put your business on the map in a most positive way.  To get more marketing help look to Roofing Contractor Marketing of Denver to get your business noticed.

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Should Your SEO Research Include Both Commercial and Residential Keywords?

 

When researching keywords for an SEO campaign, there are several approach depending on what you need. For PPC campaigns, the research has to be laser targeted to specific areas and audiences that are more likely to use your services. In organic SEO, the approach has more to do with attracting leads and getting your company noticed.

 

Also, it’s very important to consider what you’re trying to achieve and to keep in mind your business’ overall area of practice as well as the specific niches that you’re trying to rank for.

 

Commercial keywords work well when you’re investing large amounts into PPC and LSA campaigns that will have you losing money if they don’t bring in a certain volume of new customers. This often happens because of the more high risk and competitive nature of commercial contracting.

 

If your business caters to local residents and has to do with residential building projects, for example, then your roofing SEO keywords should target this demographic in particular. The idea here is that the practice will likely be less expensive and less high risk, so you can afford a certain degree of relaxation, but not too much of it. Residential projects are still part of an extremely competitive market, so make sure that you discuss that aspect thoroughly with the marketing and SEO company that you choose.

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How Important Is It to Find an SEO Company Specific to Roofing?

 

As a roofing provider, not having a proper marketing campaign can hurt your business a lot. Roofers these days are engaged in an extremely competitive industry in which new roofers and new technologies are constantly on the horizon. To keep up with all that, you can use marketing and SEO roofing tactics, however, your efforts will have to be substantial.

 

Most SEO companies cater to businesses that already have an online presence. Let’s say you own an online store selling candles and decorations. An inexperienced or “standard” SEO service will find it far more easily to cater to such a service than they would to a more specific brick and mortar service that doesn’t yet have a website or any kind of online presence.

 

An SEO company that is specific to roofing and other similar industries is ideal, because they already know exactly what you need in order to start attracting customers right away. In many cases, they can build up your online presence, help you with LSA ads, improve your social media following and even build you an industry specific website that can be optimized through local SEO targeting.

 

Such an effort will be difficult for a smaller SEO provider that caters only to online services. However, for an SEO company specific to roofing, it will only take a few weeks to implement and 1-2 months to start showing concrete results that will also withstand the test of time and online competition.

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