Mistakes That Businesses Often Make On Social Media

If you have a business, it's vital to choose the right marketing channels, like social media networks.

Today, more and more businesses are choosing social media to increase visibility of their brands, sales and their professional network.  Hiring companies such as Roofing Contractor Marketing help you to succeed in your social media presence.

Discover 4 mistakes that must be avoided when using social media for your business.

1. Not having a social media strategy

Many companies start using social media without having a marketing strategy. Every action made on social media should correspond to a clear objective, otherwise the engagement of your subscribers will be minimal.

2. Buying likes and subscribers

Ghost subscribers may offer you likes, but they will not have any real impact on your business, so you achieve nothing with this but wasting your money.

3. Posting too much content – and too often!

Posting content is a very good strategy: it creates interaction and offers your subscribers the information they need. However, if you post too often, there is a good chance of annoying people instead of making them more interested in your brand.

4. Deleting negative comments

The comments you receive can directly affect your brand`s image. However, removing negative comments is a huge mistake, as it translates lack of transparency, professionalism and receptivity. Better use negative comments as opportunities to provide additional information and prove that you are open to solving any problem.

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Tips For Creating Engaging Digital Content

The online environment is based 100% on information. Regardless the type of information, video, audio or written, it attract visitors and make your business lucrative. If you own a website, you know that engaging roofing SEO services and digital content is a key factor in your success.

Content marketing is a strategic approach that focuses on producing and distributing consistently valuable and relevant content to capture the attention of potential customers who will eventually buy your products/ services.

Content marketing comes in many forms and can be distributed on many channels. That's why it is important to create engaging content and present it in ways that make people understand it easily and willing to share it.

Forms of content marketing:

• Blog posts
• Interviews
• News
• Case studies
• Online seminars
• Info graphics
• Podcasts - audio shows
• Purchasing guides
• Video content
• EBooks
• Newsletters
• Questions & Answers
• UGC platforms (user generated content)

Achieving content strategy

To create engaging digital content, you need a clear plan. Each type of content requires a certain amount of time, resources, and engagement. Planning helps you stay organized and faithful to your marketing strategy. Also, good content is incomplete without an adequate form of presentation; therefore collaboration with web & graphic designers is essential.

 

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Why High Quality Websites Are Crucial For Businesses

No matter what the world says, when it comes to your business`s image in the online environment, the most important factor is to have a website! We say this because the purpose of any online marketing campaign is to redirect to your site as many visitors as possible, with the hope that some of them will turn into customers.

But this is not the only reason why a website is more important than any other online property.

Social Media may cease to exist

Even if this is unlikely to happen too soon, the social media concept may change. For example, there is the possibility that, in the future, social networks will turn from free services into paid services.

The website is your property

A website can be moved or used as you please, and no one can impose you rules on how to manage it. You can host it on any server you want and even if social networks would be gone by tomorrow, your site will remain where you left it today.

A website is like a business card

If you have a high quality website created by a roofing SEO company, your potential clients and partners will have a better opinion about your products and services. On the other hand, if all you have is a social media page, your professional image will not be that great.

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How Digital Marketing Is Changing With New Technology

There are many digital marketing trends and strategies for roofing SEO services that evolve in the current technological era. Brands have to use them to keep up with their competitors.

1. Content marketing

In the current environment, content is everything. Content marketing has emerged steadily over the past three years in the top 3 marketing trends. It must be able to attract target audience, inspire, provoke, stimulate and reach people`s emotions. This way, you encourage them to share and interact.

2. Video marketing

Statistics show the importance of embedding video in your digital marketing strategy. In 2019:

• 70% of consumers say they have distributed a branded video
• 72% of businesses say the video has improved its conversion rate
• 52% of consumers admit that watching a video makes it easier for them to buy online

3. Artificial Intelligence & Machine Learning

Artificial intelligence will eventually take on the world, even if, for the moment, it takes only the simplest jobs. Artificial Intelligence analyzes consumers behavior and search patterns, using data from social media platforms and articles. In this way, it helps businesses and brands understand how consumers found their products and services, which is very helpful in developing future marketing strategies.

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Understanding Reputation Management

The way a potential customer thinks about your business incredibly important for your success, regardless the industry you activate. If you have a good reputation, it will be easier for you to attract more customers and partners. On the other hand, if you have a negative image, it is absolutely necessary to regain control over your reputation and accurately manage every detail that can change the opinions of your customers.

Unfortunately, you do not (always) have absolute control over your business`s reputation. Past clients and potential customers are free to develop their own opinions about your services and products, as well as about the way you do business - and share it with their friends and family. However, even if you cannot please everyone or fully control the way people think about your business, you can still manage your reputation with the help of digital marketing specialists.

Reputation management which is included in SEO for roofers services lets you monitor the way your company is perceived and talked about online and make the necessary changes to attempt to clean your image, if necessary.

Reputation management is not just for big companies or important brands. Proper reputation management can be beneficial to companies from a variety of industries, with preponderance in the online environment, where SEO and content marketing campaigns can make a significant contribution to changing attitudes.

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Commonly Made SEO Mistakes

It is certain that mastering SEO optimization requires some significant efforts. You will understand SEO best as you work with it and you will need many attempts to succeed.

Here are the mistakes that keep a business from experiencing success in the online environment.

1. Publishing fresh content is a myth that may waste your focus

In the SEO community, some beliefs have been advanced about the frequency of publishing new content. Somehow, it is believed that frequent publication of articles helps you become more relevant in search engine results.

Unfortunately, being too focused on regular posting, you will fall into the trap of writing for the sake of quantity, not quality. In addition, frequent publishing will not actually help you. Search engines do not care about posting frequency; for Google, it is the best result that counts, not the most recent.

2. Creating content without following a plan

To start with, it is recommended to write optimized articles around key words frequently searched by visitors. Once your site has accumulated reputation, you can relax a bit, because a reputable site gets traffic even if it does not optimize each article.

3. Lack of content promotion or wrong promotion

No matter how excellent your content is, it will never promote itself, so you must consider investing in digital marketing. You will not be required to invest a lot of money, because digital marketing is not so expensive, but you will have to do it in a smart way.  Hire the right SEO company to fulfill your company's SEO needs, see https://www.roofingcontractormarketing.com/ and get proven results.

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Why Hire A SEO Expert For Your Business

The work of a SEO expert has changed over the time. As Google modifies its algorithms, SEO specialists need to promptly adjust their practices to keep up with them.

As a business owner, you definitely do not have time for that, so you should consider hiring a SEO expert. What will he/she do for your business?

It is important to hire an roofing SEO expert who is really skilled and has extensive knowledge when it comes to increasing the number of visitors to your site. This specialist must have an answer for the following questions:

• Why has the website lost positions in the Google rankings?
• What can be done to optimize it?

SEO specialists are skilled in the efficient use of programs like Asana or Slack, as well as programs for analyzing primary links to internal elements on the website. They also know how to use Google tools like Google Analytics and Google Search Consoles efficiently. Other technical skills of SEO specialists include: programming skills or technical analysis of the code, knowledge of server configuration, especially when it comes to accelerating site performance, and determining whether the site code has the chance to be indexed by Google.

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How SEO Can Help Your Business Stand Out

SEO refers to a search engine optimization process which aims to increase the quality and quantity of traffic on a site through results on different search engines.

To understand the SEO concept, let`s take a closer look at some aspects:

Traffic quality. You can attract visitors from different corners of the world, but if they come to your site because Google has informed them that you are a resource for Apple computers when you are actually a farmer selling apples, it does not mean you get high quality traffic. You must do your best to attract visitors who are really interested in your products and services.  It's best to target local results when doing SEO roofing optimization and other types of services provided locally.

Traffic amount. The better the site is ranked, the more customers it will attract.

Organic results. Google Adwords is a significant part of SERP pages. Organic traffic is any traffic you do not have to pay for.

Indexing and accessibility

You MAY have the best content in the world, the best audience and even traffic that comes from all sorts of places like social media and other references. But if search engines cannot access, scan and index your site properly, none of these aspects would be of any relevance to SEO.

Site speed and performance

Users will be more satisfied with their experience and will appreciate the content of the site if it does not make them cringe into exasperation because of a slow loading process.

 

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Marketing your Roofing Business Why nothing has really changed

The year was 400 B.C. Phil just finished putting the finishing touches on his new invention.  It was a piece of Yak intestine, about a foot long, that when tied around his bison ear moccasin helped keep the shoes snug and secure on his feet.  One thousand years later they called it a shoelace.

Phil knew he had something of value. Something he could trade for things he needed, like fresh food, water or a beard trimmer. He just needed to get the word out.

For thousands of years marketing has been the number one challenge for businesses.  To sell your roofing services, you need to know how to bring your message to the local market and it will cost you something to do so.

Twenty years ago, roofing companies would think nothing of spending upwards of $50,000 a year on a single yellow page ad. You could easily spend twice that in a local newspaper.  Radio and TV, still an effective means to market today, have rates that really have not changed much in two decades. So why do so many roofing company owners think that because it's “the internet” it should be cheap or even free?

 

Good marketing and advertising for your roofing company costs money.  If you are not ready to spend at least 5% of your revenue on marketing you don’t have a real business (and it should really be closer to 10%). In this digital age there are many ways to target your messaging. Social media, SEO, digital ads, YouTube and countless others.  The wonderful thing is, unlike traditional media, your ability to see the data and track your ROI.

 

With all these options to market your roofing business in the digital world, it can get confusing.  Consider using a digital agency like RCM that can help guide you in this essential aspect of your business.  You know the roofing business, we know the business of roofing contractor marketing.

First Posted over here: Marketing your Roofing Business Why nothing has really changed