Marketing your Roofing Business Why nothing has really changed

The year was 400 B.C. Phil just finished putting the finishing touches on his new invention.  It was a piece of Yak intestine, about a foot long, that when tied around his bison ear moccasin helped keep the shoes snug and secure on his feet.  One thousand years later they called it a shoelace.

Phil knew he had something of value. Something he could trade for things he needed, like fresh food, water or a beard trimmer. He just needed to get the word out.

For thousands of years marketing has been the number one challenge for businesses.  To sell your roofing services, you need to know how to bring your message to the local market and it will cost you something to do so.

Twenty years ago, roofing companies would think nothing of spending upwards of $50,000 a year on a single yellow page ad. You could easily spend twice that in a local newspaper.  Radio and TV, still an effective means to market today, have rates that really have not changed much in two decades. So why do so many roofing company owners think that because it's “the internet” it should be cheap or even free?

 

Good marketing and advertising for your roofing company costs money.  If you are not ready to spend at least 5% of your revenue on marketing you don’t have a real business (and it should really be closer to 10%). In this digital age there are many ways to target your messaging. Social media, SEO, digital ads, YouTube and countless others.  The wonderful thing is, unlike traditional media, your ability to see the data and track your ROI.

 

With all these options to market your roofing business in the digital world, it can get confusing.  Consider using a digital agency like RCM that can help guide you in this essential aspect of your business.  You know the roofing business, we know the business of roofing contractor marketing.

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