Is Your Roofing Website User-Friendly and Easy to Navigate?

Usability – the set of features that make websites easy to use for visitors – is one of the most important qualities of any website and also one that is frequently ignored by contractor websites, including roofing pages. The reason for this is simple: contractors are business people driven by practicality and many of them think that it is enough to have a website that provides a description of their services and their contact details. However, roofing websites need to fulfill the same criteria as a website focused on e-commerce – here is what makes a roofing website user-friendly and easy to navigate:

• Mobile compatibility – most internet users look for the products and services that they need via multiple devices, so having a site that works seamlessly on multiple types pf digital devices is essential;
• A well-designed architecture – users tend to only skim web pages and menu bars to obtain the information they need as quickly as possible, so the format of the content provided on your roofing website as well as the structure of your menus need to be consistent, logical and easy to understand;
• Short load times – today’s internet users don’t wait for more than a couple of seconds for a website to load – if your site is slow, you risk losing potential customers.

 

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How Roofing Testimonials Are a Great Resource for New Customers

The testimonials written by your previous customers and published on your website are a great tool to establish yourself as a reliable and knowledgeable provider of roofing service and also a great tool to attract new customers and are a great roofing SEO services tools. If your great and trustworthy roofing services are highly appreciated by the customers you have previously worked for, but you are not yet using testimonials on your website, here is how to make all that appreciation work for you in the online environment:

• Ask your previous customers to provide testimonials based on specific, targeted questions – you might have lots of happy customers, but they might be reluctant to put pen to paper to share their opinions. Make the writing process easier for them by providing questions to answer, including questions related to the way your customer has found you, the features that they consider the best about your services, a feature that exceeded their expectations, their opinions about your attitude towards solving problems;
• Focus on recent customers – contacting a property owner that hired you years ago to ask for a testimonial might be less efficient than contacting someone who you worked for just a couple of weeks ago;
• Always ask the permission to publish – this is an essential part of the process, you cannot publish any testimonial without the consent of the person who provided it.

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The Benefits of Roofing Videos

The usage of videos on websites and on the social media profiles of companies has been long used and appreciated as an efficient marketing tool. If your roofing website is not using videos now, here are some of the benefits of deploying the tool that will convince you it is one of the best types of content that you can give your audience:

• Improved conversion rates – videos have the potential to increase conversion rates by as much as 80%. A good video, presented by a compelling speaker and conveying information that is relevant for the visitors of your website will convince your visitors to stay on your website and will improve your chances to have a new customer instead of just another visitor;
• Videos can improve the ranking of your website on search engines – search engines rate and rank websites based on various criteria, relevance being one of the most important factors. Videos are considered to be materials that are informative and engaging, therefore the websites that use videos usually rank higher on search engine results pages;
• Encouraged shares – the videos that you publish on your website can be easily shared by your visitors and customers on social media platforms, thus improving your presence on networking platforms.  Find some of the best roofing SEO services with Roofing Contractor Marketing of Denver.

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Why Reputation Management Matters

In the past, reputation management was a term used in public relations to refer to the process of influencing the way a group, an individual or an organization is perceived by the public. Nowadays, the term is used with a very similar meaning, but the scope of the process has been extended to the online environment and it mostly refers to the management of the reputation of the same entities through websites.

The process of reputation management can be handled by the company interested in its own reputation or through a provider of reputation management services.  A good roofing SEO company can increase website traffic quicker and more efficiently for a company that has a great reputation to start.  The related tasks are varied and numerous and will include the following:

• The monitoring of customer opinions across various platforms and websites – being aware of what your customers and clients think about your products, services or attitude is critical for being able to implement any further reputation management measures;
• Providing timely responses – any criticism formulated by your clients and customers needs to be addressed through polite, positive and cooperative responses. The customers who expressed criticism should be contacted to find out more the issue that has caused the dissatisfaction and to propose solutions;
• Internal evaluation and improvement measures – criticism that is justified is worth listening to, so evaluate your operations from the point of view expressed by your critic and figure out how you can improve.

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Why GMB is a Good Resource for Roofers

Google My Business, often referred to simply as GMB, is a free, user-friendly tool offered by Google to businesses and organizations. GMB is intended to be a great, efficient tool that organizations can use to manage their online presence, including Google’s Search and Map tools. Here are the GMB features that your roofing business can benefit from:

• The option to manage your business information – the tool allows you customize the business-related information seen by the internet users interested in the types of roofing services that you provide. To make the most of the feature, check the accuracy of your business address, enter your work hours, your website URL and your business phone number;
• The option to expand your online presence – you can use GMB to find out how your customers searched for your business, how they contacted you (for example, how many people contacted you calling you directly on the phone number that you provided to be displayed on local search results) and use those details to finely tune your marketing campaign;
• The option to find out the opinions of your customers – the GMB tool provides you access to the reviews provided by your customers, which will allow you to engage directly with your audience as well as to improve the quality of your services.

For more information, and getting started, see the professional at Https://roofingcontractormarketing.com/.

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Why and How the Recommendations and Ratings from the Users of Your Website are Important

Checking recommendations and ratings has become an integral part of the process of purchasing products and services from online providers – most users enter keywords into their internet browsers to find relevant service providers and sellers, but before contacting those sellers or providers, they carry out research to find out the opinions of the previous customers of the sellers and providers.

The information that potential customers find out through checking online recommendations and ratings will determine the final decision to use the website’s services, so these recommendations and ratings are essential for any website that wants to build credibility.  The opinions formulated by previous website customers also work in a different direction: the recommendations and ratings hold a mirror in front of the company that operates the website to sell products or to provide services and informs the company’s decision makers about the points for improvement. Most recommendations and ratings are provided based on evaluations not only related to actual products or services, but also evaluations of the customer service and support provided, helping the SEO for roofers website effectiveness, as well as about the methods chosen by the seller or provider for dispute resolution.

As you see, a rating or a short recommendation about your website goes a long way, so find out how your customers relate to your company and determine whether there are areas where you can improve.

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Why Roofing Companies Need a Social Media Presence

If you think of the people you know in terms of their internet using habits, you will probably find that almost everyone that you know has at least one social media profile. If you continue the thought process randomly checking companies that you know or have worked with to find out whether they have a social media presence, you will find the same: almost every company that wants to grow and to attract more customers has at least one social media account. This can mean only one thing: your roofing company will also benefit from having a social media presence and have a roofing SEO company manage your online presence – here is how:

• The social media profile that you create for your company will work for you like a second website, but one that is much easier to manage than your official website;
• The opportunity to engage directly with your audience – social media profiles are great and useful for establishing a closer, more personal contact with your audience, for establishing yourself as a personable and helpful business;
• More exposure – social media shares usually don’t affect search engine rankings, but they offer your business a much more palpable and much more immediate benefit: the opportunity to reach out to customers already looking for the services that you provide, in the geographical area where you are located.

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The Advantages of Hiring A Company to Handle Your SEO

A well-developed, carefully implemented SEO campaign can help your company grow and achieve the success that you have worked so hard for. There are two ways to complete such a complex SEO project: you can either assign someone in your own company to learn about the processes involved, to create and launch your campaign or you can hire a specialized company for SEO roofing to handle the process for you. If you choose the latter solution, you will have to pay the fees charged by the provider of SEO services, but you will have lots of great benefits in return – here are some:

• Improvements for your website – SEO is composed not only of methods used for improving your website’s ranking on search engine results pages, but also on-site optimization, the process of publishing informative, unique, attractive and relevant content on your website. Hiring professionals for your SEO campaign will lead to important improvements of your website architecture and content design;
• A campaign designed by experienced and knowledgeable specialists – Your SEO company will put all their knowledge and experience into your service and will design a campaign that is efficiently geared toward your target groups and uses the media and the type of online content that resonates with the members of your audience.

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