The usage of videos on websites and on the social media profiles of companies has been long used and appreciated as an efficient marketing tool. If your roofing website is not using videos now, here are some of the benefits of deploying the tool that will convince you it is one of the best types of content that you can give your audience:
- Improved conversion rates – videos have the potential to increase conversion rates by as much as 80%. A good video, presented by a compelling speaker and conveying information that is relevant for the visitors of your website will convince your visitors to stay on your website and will improve your chances to have a new customer instead of just another visitor;
- Videos can improve the ranking of your website on search engines – search engines rate and rank websites based on various criteria, relevance being one of the most important factors. Videos are considered to be materials that are informative and engaging, therefore the websites that use videos usually rank higher on search engine results pages;
- Encouraged shares – the videos that you publish on your website can be easily shared by your visitors and customers on social media platforms, thus improving your presence on networking platforms. Find some of the best roofing SEO services with Roofing Contractor Marketing of Denver.
First Seen right here: The Benefits of Roofing Videos
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