How Positive Online Reviews Can Boost Your Business

According to a BrightLocal study carried in the United States, last year, on consumer perception of branding through social networking sites, 86% of consumers read reviews of local businesses or products. The percentage increases to 95% when it comes to customers aged 18 to 35.

Each potential customer reads a minimum of 10 reviews, before deciding whether to call a company's services or whether to buy a product. The study by the American company shows that reviews are as important as a recommendation; More than 90&% of those aged 18 to 35 put the equal sign between a review and a recommendation from a friend or acquaintance.

About 40% of consumers only consider reviews written in the past two weeks, and almost 60% of them buy a product only if it is rated with at least 4 stars on social networks.

The most important thing, however, is that almost 90&% of those who come to buy a product are more interested in the businessman's answers to the negative opinions of some customers. This is where the recruitment campaign begins. Review score is important due to the fierce competition in each field, customers choosing the most recommended and best rated businesses.  Find a quality Marketing Firm at https://roofingcontractormarketing.com/ to help with your online reviews and more.

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How Digital Marketing Can Help You Compete With Other Roofers

Do you know what your competitors in the roofing industry do? Because if you don`t know, you may remain behind.

Competition in the roofing industry is big. From the moment you launch your business you wake up at the start of a race toward the finish line. And it is not a single race: there are lots of different races, sometimes at the same time.... You entered the competition of prices, marketing strategies, product / service quality, customer support, innovation and more.

Nobody conducts a business without being aware of the competition. Nobody has a monopoly on the market, no matter where they operate; even the largest brands on the planet have competitors, bigger or smaller.

Once you take your competition seriously and identify your strengths and weaknesses, you will get a good advance already, towards the finishing line: the mind, the emotions and the wallet of the customer.

Among other things, digital marketing and roofing SEO services can help you with the analysis of your competition on the roofing market. This refers to the process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses in comparison to the products or services you are providing.

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Important Things To Have On Your Roofing Website

Your roofing company does not have a web site, but you would be interested in it but you do not know what information should it contain? Do you have a site but it is incomplete or outdated, and would you be interested in changing it?

Read on and learn about important things you should have on your roofing website.

Pages that must not miss from your website are: Home Page, About Us, Services / Products, Portfolio, News and Contact as a qualified roofing SEO company will be sure to establish.

Home page

The first page is very important because it is often the first contact the client has with the website of your roofing company. This page must provide visitors easy access to every section of the website.

About us

Here you describe your company: when it was set up (the experience of construction companies is very important), employee qualifications, certifications, memberships in national associations - all these and others too are reasons why the visitor should believe you are reliable and choose your services.

Services / Products

This page should contain links to the categories of services / products offered, with detailed descriptions.

Portfolio

This page is very important in the case of a roofing company, much more important than a simple image gallery, because the clients have the opportunity to study the projects your company has accomplished so far. You must not forget to add descriptions, photos and even testimonials from your past clients.

News

This is the place for articles not just about your company but also about the roofing industry in general.

Contact

Besides contact information, it's good to add your location to Google Maps.

 

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What People Look For When Hiring A Roofer

The online presence of a roofing company is extremely important nowadays, when 90% of people read reviews to convince themselves of the quality of a local business, more than 85% of people say that they would buy a product or contact a business only if it has a 4-5 star rating and more than a half of the customers expect immediate answer, especially when they leave a critical review.

The Internet has become the first source of information for those seeking roofing services too. People do their best to get a complete picture before hiring a contractor, including location details, credentials, portfolio and reviews from other people. All these are part of a company's reputation and the need for seeking out companies that provide SEO for roofers.

One aspect not to be neglected is the fact that people are looking also for negative reviews, to see the way a company is willing to cooperate with clients and solve problems that may arise.

The way a potential customer perceives your roofing company is incredibly important for the overall success of your business. If you are perceived in a favorable way, it will be easier to attract more clients and partners. On the other hand, if your image is related to unfavorable customer experiences, you need to find the best solutions to fix the problems and make people see that you are well-intentioned and willing to stand behind your work.

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Dos And Donts Of Social Media For Roofers

If a few years ago the question about the importance of social media for business development was rarely asked, now it is on everyone's mind. It is now accepted that social media should be part of the marketing and PR of any business.

Here`s short guide of Dos and donts of social media for roofers:

• Do not think about social networks superficially; it is not everything about like share.
• Pay your attention to factors such as conversion rate, lead generation and recommendations.
• Set your goals using the S.M.A.R.T (specific, measurable, achievable, relevant, timely) when setting up the online promotion strategy.
• Invest in a Social Media Audit and choose the social media platform that suits your brand. First of all, you need to know your audience, who you are addressing to and where is most likely for you to find your clients according to the age segments and interests. Roofing businesses are often found on Facebook and Youtube, but also on other social networks and emphasizes the importance of roofing SEO strategies.

Properly identifying your target audience is essential for an optimistic start in social media marketing, because depending on this, you can start to work out your promotion strategies. As a roofing company, you work mostly locally, so you have to find the best ways to target people in your area / state.

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How Social Media Can Help Tell The Story Of Your Roofing Company

Social Media Marketing is an effective digital marketing method that you can successfully use to increase the visibility of your roofing company. It is believed that today, social media has replaced the media itself. At a time when consumers have access to information from safe and unbiased sources (other consumers), how many of those who own a business can afford not to establish a strategy and invest in their presence in the online environment?

No matter what communication channels you choose in the social media, the most important is to set up a strategy - where are you now, what do you want to achieve, how do you get the results you need - and start implementing it. By doing it correctly, you will get the desired results.

Social network marketing involves using text and / or image posts to attract new potential customers, promote your services, create an image for your business, and ultimately attract followers for your brand, to become its promoters both in the online environment and in everyday life. It is known that people tend to remain loyal to the brands they appreciate, because they see them as part of their lives.  Find out how you can improve your social media presence, at https://www.roofingcontractormarketing.com/.

 

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Making Your Roofing Company Stand Out With Web Design

Do you have a roofing company and want to invest in promotion? Would you like to reach more potential customers? Then the solution is a presentation website site for your business.

A web site with a professional design along with SEO roofing services will help you define the virtual image of your roofing business.

With a business and no website, you lose many opportunities. A web site can be used to implement many marketing strategies to help your business grow. As a roofing business owner, you need to know more about your clients. And what if potential customers know your business and what it offers, but cannot find any contact information? These are risks that you would eliminate if you invest in a websites with a professional design.

Other advantages:

You keep your customers informed

Think of your website as your online portfolio. It's much easier and quicker to update your information about your products and services as well as on the accomplished roofing projects on a web site than on printed material.

It is accessible anytime and anywhere

A web site is available 24/7/365, providing people the opportunity to see your products and services anytime, not just during you working schedule.

A web site gives you the ability to target customers

As a roofing business owner, you must be interested in targeting people who are directly interested in the services you offer, and a website gives you this opportunity. You can choose who is going to see your ads according to people`s interests, location, job etc.

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