How Digital Marketing Can Help with the Roofing Storm Damage Market

The roofing industry is peculiar in many ways, two such aspects being that bad weather for a roofer is actually an opportunity to get new customers and that the consequences of bad weather also gives roofers the opportunity to help people get their lives back by restoring the integrity of their homes. However, to be able to do all that, roofers need to be able to get through to potential customers and that is when digital marketing comes handy – here is how to use it:

• Create an attractive website and optimize it for search engines – analyze the keywords that your potential customers use the most and use them on your website. Also pay attention to the contents of your site – they should be free from errors, responsive and they should inspire trust;
• Define your targeted segment – create the profile of your ideal customer and tailor the messages you send through your ads campaign or via your social media campaign to make your target group trust you and resonate with your values;
• Local optimization – roofing is very much a local business, so make sure your campaign is targeted towards your specific geographical area;
• Establish yourself as a helpful expert – provide small, but valuable extra features on your website, such as the integration of storm alerts and weather forecasts.  You can also find a roofing SEO company that is the best in the business to do the work for you, so you can focus on your business.

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Tips for Getting Your Roofing Experts Excited About Social Media

Social media platforms are among the most efficient tools of digital marketing available today, yet they are a tool that not many roofers use. If you are providing online marketing services and you want to convince roofers to include social media into their marketing mix, here are some powerful arguments to use:

• The opportunity to interact directly with potential customers – the biggest obstacle that roofing businesses are faced with is the difficulty to reach out to potential customers and to interact with them directly. Social media is a wonderful tool to achieve all that – whether in the form of live sessions or just offering to answer the questions posted by followers, roofing businesses can offer help and establish themselves as reliable and helpful service providers;
• Low costs – compared to the costs of other advertising channels, social media is much cheaper, allowing companies that don’t have a huge budget to tap into its wonderful potential;
• Sharing stories – social media platforms are excellent for creating brand image as well. Sharing personal experiences and success stories are great ways for creating a personable image, one that invites potential customers to engage into direct contact and choose the brand when they need it.  For more tips from social media experts look to Roofing Contractor Marketing of Denver.

Originally Posted on: Tips for Getting Your Roofing Experts Excited About Social Media

Things People Look for When on A Roofing Website

Let’s suppose that you have your roofing website launched, you have developed and implemented a successful SEO for roofers online media campaign and now you have an increasing number of visitors on your website, but you are not sure whether your potential customers get the information they need from your site. Here are some of the things that people look for on a roofing site:

• Information about the services provided – this is perhaps the most important section, the information that will convince the visitor to continue reading your contents or to leave;
• Contact details – it is essential to have your phone number, your e-mail address, maybe even the URL of your social media profile displayed on each of your pages. Make sure to add a separate contact page, too, maybe with a map that shows your location;
• Information about your prices and the process of providing estimates – you can include information about your prices, but you can also ask your visitors to contact you in case they need an estimate. Decide whether you want to offer free estimates – if you do, specify that aspect on your website. It is a good idea to tell your visitors about how you provide the estimates, that is, how long you take to compile one.

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What Is Local SEO?

If search engine optimization in general is about how to make your website rank better on search engine results pages, local SEO is about how to make your website obtain better results for the searches entered by your local audience. The difference might seem small, but it is, in fact, huge – businesses that sell locally or provide services in a specific geographic area would waste time, money and energy trying to improve their rankings at a global level, but with the right strategy from a local roofing SEO company, they can direct all their efforts towards engaging with their local audience. Here is how to make it happen:

• Make cross-references – word-of-mouth is still a powerful advertising tool in smaller communities, so don’t rely solely on your website and on your social media profiles. Telling people about your website, displaying your online availability on your printed marketing materials contributes immensely to the success of your local SEO;
• Create suitable website design – availability is key when you do local SEO, so make sure that your contact details are displayed by each of your pages;
• Make your website mobile-friendly – no matter what your geographical location, most of your potential customers are probably looking for online information via their mobile devices. Make sure that your website is responsive and it displays corrected on any platform.

Originally Posted on: What Is Local SEO?

What Is A Marketing Plan?

Behind every successful marketing campaign there is a thorough marketing plan – here is an outline of what that plan should look like:

• A roadmap for reaching out to potential customers – the development of a good marketing plan starts with the analysis of the company’s actual situation, followed by determining the goals to be achieved and selecting the method to be used for achieving them;
• Defining your audience – to be able to speak to your audience in a convincing manner, you need to know exactly who you will be talking to. Try to create an accurate profile of your ideal buyer and figure out how to talk to that buyer in a convincing way;
• Determine the strategies and the tactics – once you know what you want to achieve, it is time to find the tools. Determine what channels you want to advertise on, when is the best time to place your ads and also define whether you want simply to tell potential customers about your products and services or whether you want to reward them, too;
• Implement and test – create and launch your ads based on the guidelines you have established for your campaign and monitor the results to make sure you marketing mix includes only tools that work.  Get started today, contact https://roofingcontractormarketing.com/.

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Why It’s Essential for Roofers to Invest In Digital Marketing

Digital marketing is the ultimate marketing tool today, a tool that no business can afford to disregard. Most people today look for products and SEO for roofers services online, they order those products and service online and they pay for them online as well. While many roofers think that a practical profession like theirs cannot benefit from the virtual world, they are wrong – digital marketing holds as much potential for them as it does for other types of businesses. Here are some of tips about how to use this modern channel to your advantage:

• Social media is cheap and very efficient – social networking platforms are currently considered to be the most efficient online advertising tools. Roofing businesses can use them to reach out to their audience directly, to establish personal contact with members of their target group and to establish themselves as a friendly, helpful and reliable brand. The price that roofers are required to pay for all these benefits is still small, especially compared to the costs of other, more traditional marketing channels, such as printed ads;
• Pay per click will make you pay only when your ads get clicked on – this feature, plus the immediate measurability of success make PPC ads a powerful tool.

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How Pay Per Click Can Help Your Roofing Business

Pay per click advertising, that is, the solution of placing ads on the internet and paying for the placement only when the ads get clicked on by interested internet users, has been around for a long time and is still among the most efficient online marketing tools, one that can be successfully used by roofing businesses, too. Here is how:

• Determine your budget carefully – while doing that, identify the maximum sum that you can spend on your pay per click campaign and the sum that you allocate for unforeseen situations and variables;
• Permanently measure your results – one of the benefits of pay per click campaigns is that their effects are instantly measurable. Make sure to monitor the click through rate of your ads (the number of internet users who click on your ads), the conversion rates generated (the number of users who have actually become your customers) as well as the campaign’s quality score;
• Research keywords – the relevance of the keywords that you use in your PPC ads will determine the price you pay for them as well the efficiency of the entire campaign, so make sure to use the right combination of words and also add terms specific for your location and the area that you want to service.  The steps taken in PPC and other roofing SEO steps are important to the effectiveness of building your clientele.

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How to Take Roofing Drone Videos for Social Media

Drone photography and videography are marketing tools that are becoming increasingly popular these days and the affordability, combined with the wider availability of drones and the wider availability of professional drone photography services guarantee that the solution is here to stay. Here is how you can use it to the advantage of your roofing business for advertising on social media:

• Use footages shot in great weather – a footage that features blue skies and sunshine is always more attractive than the ones shot in gloomy weather;
• Use perspective and close images as well – whenever you want to shoot a footage of a roofing job that you have done (with the approval of the roof’s owner, of course), make sure to start from high up, showing the neighbourhood, then zoom gradually to bring the roof into focus;
• Find out about the social media platform’s requirements in terms of quality and size – your drone might be able to record full-HD videos, but each of the social media platforms that you want to use has specific requirements about quality and they might not allow you to post HD videos, so make sure that you know exactly what resolution and other settings to use with your recordings.  For all your social media marketing needs stop by Roofing Contractor Marketing in Denver and let them help build your online presence to increase your company's clientele.

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