The Importance of Having an Updated Google My Business Account

Having a business profile is great, but even with a free profile provided by Google, you won’t have much control over the image and marketing performance of your business on the world wide web. The Google My Business tool was developed specifically for that, so you can effectively boost your business profile’s visibility.

 

As customers and leads engage with your business profile, you can use your My Business tool to engage with them by enabling direct messages and alerts. You can also use the tool to track real time information about your business and find out all the important details that make your business unique and is some of the best SEO for roofers. Additionally, Google My Business enables you to perform locally targeted SEO to ensure that your business can attract more local customers and you can start making a lot of money.

 

Keeping track of analytics, reviews and vital insight from customers will help your business grow and improve, and your Google My Business profile is the gateway to achieving that outcome. As such, it is extremely important to keep your profile active and use it to engage with your customers, track down reviews and engage as much and as transparently as possible, so you can enhance your business’ ability to keep track of customers’ needs and also improve its online reputation in the long run.

Article Source right here: The Importance of Having an Updated Google My Business Account

How Important Are Online Reviews to a Roofing Contractor’s Reputation?

Reviews can be extremely important for roofers and help with the overall roofing SEO performance, regardless of whether they are established or new on the market. A bad review can easily create distrust and lead clients and prospects to look elsewhere for their roofing needs. As a result, it’s important to run a tight ship when it comes to your marketing campaign, and even use methods that are designed to help improve your online reputation.

 

Online reviews are designed to present an honest opinion about the service of a company. As a roofer, you will want to benefit from your positive reviews, as they present an honest and trustworthy account from a client about how well you and your workers have done your jobs.

 

Unfortunately, not all reviews are good, and sometimes a simple mistake and an ill-tempered client can lead to a disastrous review. Although you can’t always prevent such issues, as you can’t force your clients to write good things about you, it’s possible to do damage control.

 

You can get in touch with that client and offer to help them fix the problem or give them a discount. You can also address similar issues on your social media page and offer to explain what the real issue was – for example, a small mistake by a new employee which would normally not be a big issue for most people, as long as it was remedied. The aim is not to be perfect, but to always try to be honest and give the impression that you will do your best to improve your service. That way, your clients will appreciate your transparency and good will.

First Seen here: How Important Are Online Reviews to a Roofing Contractor’s Reputation?

Is Digital Marketing and Google Ads Less Expensive During the Winter?

Digital marketing and Google Ads are typically used by most businesses to get ahead in their online environment and specific niche. Typically low cost, these methods of promoting your business can still hurt your finances if they become more expensive, or if your business is just starting out in earning you some profit.

 

For digital marketing in general, the issue of whether or not it’s more expensive during the winter can differ from one business to the other. If your business is able to make a lot of money during the winter – for example, by selling more toys and candy – then the relative difference between your profits and the cost of your digital marketing campaign will be significant, and you won’t be losing any money. In fact, digital marketing will help you promote your specific wares at the right time, so your profits may even skyrocket.

 

With Google Ads, the issue is more complicated, since a Google Ads campaign is pretty unpredictable even at the best of times. The cost of the campaign will not only depend on your business and how much money it could make during the winter, but also on current events and new trends, as well as on unexpected changes in the market that could impact businesses that have already established their Google Ads campaigns and can’t do much to back away and start anew.  For marketing help look to https://www.roofingcontractormarketing.com/.

Article Source over here: Is Digital Marketing and Google Ads Less Expensive During the Winter?

5 Things Roofing Companies Can Do to Keep Marketing in the Winter

Are you wondering what you can do during the winter to boost your business and promote yourself? Here are 5 effective methods roofing contractors can use to promote their business and improve their chances of getting clients, even during or right after the winter holidays:

 

1. Re-purpose your company for quick, emergency repairs. Wintertime is packed with problems caused by snow and ice, and if you respond quickly to your prospects’ roofing issues, they will definitely thank you for it.
2. Another thing you can do is add some “holiday spirit” to your marketing campaigns. You can offer competitive prices for roof maintenance and repair, while creating a catchy, Christmas-themed online marketing campaign to reel in new customers.
3. Create informational videos and advice posts on social media and well-known video sites like YouTube. You can promote yourself and your brand very effectively that way, and once things start moving again, you’ll be the first one that people call.
4. Renew your website, and hire an SEO for roofers company to help you create an awesome online marketing campaign targeting clients who will need your help right after the holidays.
5. Set up a roofing blog. These days a lot of people turn to the internet for information, whether because COVID doesn’t give them a choice, or the weather has gotten too cold to go out and talk to an actual roofer. A blog by a reliable local roofing contractor might be just what they were looking for.

Article Source right here: 5 Things Roofing Companies Can Do to Keep Marketing in the Winter

Is It Better to Start Your SEO Campaigns Before or After New Year’s Eve?

As another year is coming to an end, lots of business owners wonder about the idea of starting their marketing campaigns at the right time. Of course, holiday campaigns are great, but as more and more people flock to the “best” offers, and the competition between businesses is very fierce, it’s easy to be left out, and sometimes because of bad luck you might lose a lot of money on marketing campaigns that don’t work out at all.  It's best to look at services from places like Roofing Contractor Marketing of Denver that can run effective campaigns to gain you business.

 

A better solution is to create marketing campaigns that you can launch right after New Year’s Eve and attract buyers who have been waiting for the discounts and clearances that normally arise at this time. A lot of businesses fail to sell their wares before the holidays are over, and as a result, they might lower their prices a great deal to do so after the new year. Disguised as such a business, your own business can provide a few discounts and use them to attract leads and sell high quality products or services without worrying about the competition.

 

You’ll find that your New Year marketing campaign can really take off, if you plan it right. You might even be able to continue using it into the first few months of the next year with exceptional success.

Originally Posted here: Is It Better to Start Your SEO Campaigns Before or After New Year’s Eve?

Should You Consider Doing Some Marketing Focused on the Holidays?

Depending on what type of service or product you’re trying to sell, digital and offline marketing can both be very successful and helpful during the winter holidays. Even businesses that don’t normally benefit so much from the holiday spirit, such as construction and roofing companies, can still find great  deals and sign up for new projects if they do some holiday focused marketing.

 

Holiday themes can be used quite successfully in marketing, if you play your cards right. Here are a few ideas from a roofing SEO company that can illustrate this point very well:

 

• People are drawn to holiday discounts which are frequently associated with Christmas-inspired designs and marketing campaigns. By simply coming up with such a campaign and lowering your price by 5% to 10%, you can already make a lot more sales.
• Direct mail campaigns work great during the holidays, as you can wish people a Merry Christmas through ornate cards and fliers, and also present them with your best deals – a strategy that can work just as well in email marketing.
• Holiday contests and giveaways are also great to attract new clients, as a lot of people actually go looking for them. You can advertise your contests on social media, and use them as a great marketing and lead generation method at the same time.

Article Source right here: Should You Consider Doing Some Marketing Focused on the Holidays?

Google Local Service Ads for Roofing Contractors – DIY

[caption id="attachment_8637" align="alignright" width="215"] LSA Ads[/caption]

The Google Local Service Ads program is a “Pay Per Lead” program where you pay for leads, unlike Google’s traditional offering of pay per click where you pay for each click. You bid on how much you are willing to pay for a lead. Roofing Contractor Marketing can help you if you would like to have an expert get you going.

Below is the process to get things underway:

Step 1: Verification for Google Guaranteed Status
The program starts with business owners getting their business “verified” with license, owner background, and insurance checks through Evident or Pinkerton to earn the “Google Badge of Trust.” You are “Google Guaranteed” once you are verified. There is no cost to be Google Guaranteed. After you are verified, you can then participate in the Local Service Ad program.

The Local Service Ad program is associated with your Google My Business (GMB) listing where your badge is displayed. The LSA program promotes your GMB reviews and business offerings. Your GMB listing is more important than ever, and you need to pay very close attention to all the elements inside of your listing - especially your reviews.

Step 2: Local Service Ad Account Setup
Next, you will enter the LSA Portal via https://ads.google.com/local-services-ads/. Here you will log in with the same login you use for your Google My Business login. Now you will begin to define the business leads you may be displayed for, the weekly budget, the geographic areas you want to serve, and some other details about your business.

While it is usually easy to set up initially, there is still work to get through all the setup, the verification process, and you should plan on this.

Google is shifting much of their attention to monetizing the GMB listing(s) so expect this area to continue evolving in importance and expect more costs from Google associated with it in the future.

Expectations: This is not pay per click. This is pay per lead. Which business Google serves in the top three boxes is their choice. You are not directly in control of this.

Variables for your LSA ad being served include:
Location of the person searching relative to your business location (Proximity)
Average review score - negative reviews hurt (Quality)
Responsiveness by business to the lead (Response and Performance)
Budget

Secret Variable and Expectation Caveat: This is not from Google but our experience - We believe there is a secret variable we call “click success,” meaning, “How many people choose your LSA ad, it closes, and you agree it is a lead.” This is what Google wants - nothing less.

Google wants successful leads since this is how they charge you and make money in this program. If the leads that they send you are disputed by you often and/or you don’t mark them in your portal as successful leads, we believe Google thinks you are not good at closing deals - so they stop or slow down serving your company ad in the program. They want to make the most they can from each lead, so they will optimize who gets the leads. This is not proven but purely anecdotal and logical. It is a guess from our successful clients’ experience and not so successful clients who have seen diminishing returns.

Step 3: Managing Your LSA Leads
Your LSA portal also includes lead tracking. Google will provide a listing of all leads, and you can listen to the call to ensure it is genuinely a lead. Your company can dispute sales calls made through the LSA listing or any call that is not a lead. If Google approves the dispute, you are not charged for it. Google is fair about disputes and will refund money for sales calls.

In this portal area, you can also add information about the lead. For example, lead name, etc., for you to track it along its sales path at your company. Google also gives you categories to place the lead to track its journey. You will need to play with this to get a better sense of how it can fit your lead tracking methods.

Expectations:
Google is changing the options inside the program regularly. By the time you read this, something will have changed. This is pay per lead - which is a compelling concept. The challenge is the lack of control the business owner has on lead volume.

Google has added a bidding system to the program, which is relatively new. How this will evolve is to be determined.

Roofing Contractor Marketing manages tons of these LSA accounts, so we are experiencing the ongoing changes daily. The LSA program is another good option, though it gives you less control than pay per click. We look at this as part of a complete online marketing effort that includes local SEO, Paid Ads, Display Ads, Social Media Ads, and LSA Ads.

Article Source over here: Google Local Service Ads for Roofing Contractors – DIY

Should Your Roofing Marketing Still Be Active During the Holidays?

For roofers, marketing is an important part of the SEO for roofers solution when considering how they can promote themselves to reach as many people as possible. If you own a roofing company, you will need roofing marketing to promote yourself, reach your audience, and find new clients.

 

Now, the holidays and winter in general is rumored to offer somewhat limited options for roofers trying to find projects to work on. However, that isn’t necessarily true in all cases, as you’ll see that there are plenty of reasons to keep your roofing marketing active during this time:

 

• Emergency jobs are available in even greater number sometimes than in the summer or fall, as winter temperatures drop and issues like ice dams tend to give homeowners a lot of trouble.
• There are people looking for roofing experts to help them replace an old roof for less money. Since the demand for roofing is lower in the winter, you might have to lower your prices a bit, but you can still find a lot of work as well.
• You’ll also find a lot of sellers wanting you to take care of their roofing issues before they sell their homes. A good roof can be very advantageous, after all, often greatly increasing the home value of even an older real estate property.

First Posted on: Should Your Roofing Marketing Still Be Active During the Holidays?

How Often Should You Refresh the Content on Your Roofing Website?

Roofing websites don’t usually have as much content as some other contractor websites, but they still require a decent amount in order to rank high in search engine result pages (SERPs) and actually help to keep your business on the map.

 

As you might already know, search engines like Google favor fresh content. They will be, for example, far more likely to rank a website with new content higher than one with older content, if all other parameters are pretty similar. So, if you update your site more frequently and add relevant, new content on a regular basis, you have a better chance to rank higher, get noticed, and receive more phone calls from interested customers who want you to fix their roofs.

 

While you don’t have to go overboard, and you can maintain a few static pages that you don’t necessarily need to change – like your Contact and About page – it’s a good idea to maintain a blog or have a few dynamic pages (such as the frequently asked questions page) which you update on a regular basis with new information and advice.

 

Having a blog and a section on your homepage where you show snippets of your latest blog posts to enhance the roofing SEO effectiveness can be a great idea for keeping your website “fresh” and attracting the search engine crawler more frequently. That way, your blog won’t be the only one targeted, as your homepage will also appear quite frequently among the highest ranking and most frequently updated pages on the relevant SERPs you’re aiming for.

Original Post on: How Often Should You Refresh the Content on Your Roofing Website?