Is It Important to List the Safety Policy for COVID on a Roofing Website?

It’s no secret that COVID has changed a lot about how people do business, both online and offline. Aside from the risks involved, the rigid regulations that are imposed especially to contractors such as roofers can be seen as quite strict and risky, if not taken properly into account.

 

Of course, COVID didn’t take away your right of running your business and performing your work. If it did that for most contracting services, we’d all be in big trouble. However, the pandemic has also led to a variety of unspoken recommendations that most people tend to keep. Failure to do so might end up haunting you later on.

 

When it comes down to listing the safety policy for COVID on your website, the issue is one of those unspoken rules. Not all businesses do it, but those who do will be able to prove that they are more considerate of the safety and well-being of their clients. By simply posting your safety policy, it shows that you aim to inform and assist your clients to the best of your ability in these troubling times, and that speaks volumes when it comes to your reputation as a roofer and as a service provider in general.  Find help from a firm with SEO for roofers to update your website contents.

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Improving Your Online Presence: Does Your Website Need to Be Upgraded?

Upgrading your old website might seem like a pain. After all, it will largely contain the same information, and it’s not likely that your client base or the main demographic you target will change overnight. So, what is the point of upgrading your website and spending money on a new online platform to share your services and products through?

 

Well, first of all it has to do with security and the use of the latest technologies to maximize your potential of improving your online presence and reaching enough customers. For instance, if your website isn’t properly optimized to leverage mobile searches, then you’re missing out. If it’s designed to use older security protocols, it might also be hacked, which causes a whole other set of bad headaches.

 

To figure out if your website needs to be upgraded or not, consider looking up the sites of competing businesses. How do they look compared to yours, and what do people say about them? We’re not just talking about people’s opinions of how good the website looks, but also about how well they can use it and how easy it is to perform certain tasks, such as searching for specific products or customizing their experience. In most cases, your website upgrade will benefit your image, but it will also do wonders to attract a lot of new customers.  See how you can improve your website and increase traffic at https://www.roofingcontractormarketing.com/.

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How Important Is the Facebook Social Platform for Improving Your Online Presence?

Facebook is currently in use by billions of people. That statement can already act as a pretty good answer to the question of how important Facebook really is, whether you own a contracting service, or you make shoes for a living.

 

It’s no secret that Facebook rose as a giant even among other social platforms. Twitter, Instagram and Pinterest are quite large in their own ways, but even they can’t really compete with Facebook’s ability to drive modern trends and bring customers and businesses together. If you own a business, you’ll definitely want to have a presence on Facebook, as it will largely determine how people view you.

 

Unlike other social marketing platforms, Facebook offers a comprehensive set of tools for business owners to market their services and improve their image. Video ads are the trend these days, but depending on the type of business you own, you might also want to consider other forms of advertising and marketing, including those based on organic content and raising communication barriers between you and your clients.

 

In most cases, businesses using Facebook are enjoying far more success than those only promoting themselves on Instagram and Twitter. Although the use of a larger plan encompassing all major social platforms might be helpful in SEO roofing strategies, a lot of businesses actually do well even just by using Facebook and no other platform.

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The Top 5 Reasons Contractors Need a Good SEO Plan

There is a lot that people might now know about SEO (search engine optimization). One of the best practices for targeting search results online, it can help you improve your reputation and attract more clients than ever as a contractor:

 

1. SEO helps people find you on a number of search engines, not just Google. As a result, a detailed roofing SEO strategy will assist you in attracting a greater number of visitors to your website, leads as well as potential clients.
2. Unlike most practices, SEO can target local results, too – not just regular internet users. If you rely on a well-grafted local SEO plan, you will find that more people actually call you on the phone or visit your headquarters than following a regular marketing plan.
3. SEO allows for great flexibility in targeting the right clients. It basically allows you complete freedom in choosing keywords that people who want to use your services might actually utilize.
4. Unlike many other marketing methods, SEO has become a true science with results that can be replicated and tracked to improve the practice over time. If you hire a skilled SEO company, then they can track how well your current marketing and SEO plan has been working and suggest relevant changes based on current market trends.
5. You’ll find SEO to also be great for boosting your reputation. Few other practices can set up your online reputation on websites that literally millions of people looking for services of the kind you’re offering might access each day.

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What Is the Top Social Platform to Help Get You Noticed as a Roofer?

Even though there are a lot of different social platforms for you to try out as a roofing contractor, not many come with locally targeted results and the ability to reach a large segment of the local population in your area. Also, you have to aim for practical results and to be able to use as many advanced tools as possible, not only to further your efforts, but to track their results as well.

 

Among the top most popular social media platforms available, only Facebook has everything you need, and others like LinkedIn, Twitter and Pinterest can also be used for accomplishing specific goals.

 

LinkedIn, for instance, is more of a networking platform that allows you to associate yourself with larger, more popular roofers and roofing institutions. Pinterest can help you get the word across about your roofing  products and showcase some of your work; and Twitter is great for increasing your reputation and showing people that you mean to stand with them as an equal, rather than just maintaining a distant image.

 

Facebook has all this and more to offer, as it can enable you to use local ads, create groups and form a strong community of people whom you can guide and help out whenever they need information or roofing services. Facebook also allows for more freedom of movement with regards to networking and targeting specific demographics, as there are more people and businesses using the platform than on any other social marketing website.  Look to https://www.roofingcontractormarketing.com/ to find more marketing strategies to improve and increase your business.

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Should Roofers Modify Their Marketing Budget During the Off Seasons?

Roofing isn’t always a lucrative option. During the months of winter, roofing contracts are far lower in number compared to the fall and spring season, and also compared to summer. If you’ve been a roofer for more than a year, you probably still remember that there wasn’t much work last year in January and February, and that, even though COVID-19 hit in the following months, requests for your services might still have been high in number once the lockdown in your area ended.

 

A marketing budget has to be carefully chosen to ensure that your company doesn’t fall into obscurity during the off season, but that you still won’t have to pay large sums of money to promote yourself. A balanced approach is very important, as you will need to keep in mind that your income is not as high as during the autumn and late summer, and that fewer people will be opting for your services – as well as any other roofing service.

 

In general, during the off season it’s best to focus less on targeting highly accurate results and turning leads into clients, and more on improving your reputation, reaching a larger demographic and establishing yourself in terms of thought leadership as someone who is genuinely willing and capable to help their clients.  Hiring a firm like Roofing Contractor Marketing in Denver can help you achieve your goals.

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What Is the Best Way to Respond to Reviews?

Reviews are oftentimes the backbone of a roofing company’s reputation. There’s no better way for people to find out about you than through the praise of one of your past customers or the complaints issued by people who were not satisfied with your work. Whatever the contents of the reviews written about you, they will stick, and people will take them into account when making a choice.

 

Although you can’t force people to write nice things about you, your response to their reviews will help a lot in deciding whether or not your reputation will improve. For example, if a reviewer only gives your service two stars and complains about a detail that you didn’t take into account, people reading that review may react very differently to it, if you actually responded and asked them politely to contact you, so you can resolve the matter, or if you actually give them an explanation about it right off the bat.

 

Giving a polite answer, speaking concisely and being prompt and to the point in your answers will matter a great deal. In fact, it will often make the difference between readers perceiving that your service is lacking and the perception that any negative complaints about your service are unsubstantiated.  Be sure to incorporate other roofing SEO services to enhance your presence and reputation.

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The 5 Main Reasons Why a Roofing Contractor Needs Marketing Support

It’s no secret that marketing is used by many types of companies these days. The following are just a few of the main reasons why your roofing company might want to consider setting up a working marketing plan:

 

1. No matter how good you are, roofing is a competitive industry, and in the United States there are many thousands of roofing contractors who are all competing quite fiercely for supremacy in their respective areas.
2. Marketing offers not only general advantages such as boosting your reputation. It can also be laser targeted to attract people from a certain area or demographic – just what a roofer needs.
3. Marketing can improve your image and brand both online and offline. People in your area who see a Facebook ad associated with your company are more likely to remember you and call you up than those who just stumble upon your name when they ask their coworkers about finding a good roofer.
4. In this day and age, not benefiting from the use of advanced marketing solutions is not just a lost opportunity, but could be a crucial loss for your business as a whole. Online marketing is used by most businesses, and they will get ahead of you, if you don’t even consider it.
5. A sound marketing strategy designed by a roofing SEO company will allow you to track your reputation and your ability to turn leads into customers in an accurate way. Those analytics can help you set up future marketing campaigns and orient yourself towards offering better products and services.

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