How Do You Know When Your Marketing Is Not Working for Your Business

There’s one important word that everyone seeking to promote their business online needs to remember: analytics. When it comes to creating an ad campaign or promoting yourself through anything from social media to SEO, analytics are very important to know how people respond to your campaigns.

 

While surveys and polls are great too, those methods will only help you check on your online reputation, and they won’t always tell you something relevant about a specific ad campaign or marketing campaign that you tried to use.

 

On the other hand, with the analytics tools you use on social media, video sites or sites like Google, you can target the specific ads or marketing methods you’ve used on that particular platform. These tools will show you percentages of people who clicked on your ads but then clicked away, how many people saw your posts but just kept scrolling, which social media ads were more popular than all the others, and much more.

 

If you want to know why your marketing campaign has failed, or why it’s not as successful as you had hoped, then make sure you use the built-in analytics tools on the platforms you have, and also try to get some dedicated analytics software that can help you go even more in depth and make the right changes to your marketing and advertising campaigns.  Looking and retaining roofing SEO services might be a viable option as well.

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Is the Hail Season the Best Time to Run Digital Ads?

If you have a roofing company, you might wonder whether you should try to profit from the hail season and start running your digital ads and ramp up with a roofing SEO company to increase clientele. The thing is that hail is indeed the most talked about stressor that homeowners have to face when it comes to protecting and repairing their roofs. So, letting them know that you’re there to help them out will not only provide them with comfort and peace of mind, but also with a fast service they can call upon at a moment’s notice.

 

The reason why the hail season is so great for promoting yourself is that virtually all attention is on roofing. A lot of people will inspect their roofs or call local roofers to do it for them. Many will also feel like they are too busy to deal with so much stress regarding their roofs, so instead of dealing with it as a DIY project, they will pass any required repair to the fastest roofer who responds to their call.

 

The hail season is also a good time for marketing because that’s when all the storm chasers come to life. If you want to help your customers out, then it’s basically your duty to compete against storm chasers and show homeowners that they should rather choose a professional and dedicated roofing service that will actually help them out.

 

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When Is It the Right Time to Start Marketing a Roofing Company?

If you own a roofing company, then you might be wondering when the right time of the year is to begin promoting yourself. The fact of the matter is that roofers can work all year round, and for emergency roof repair for instance, you can get called in at any time even when it’s very cold.  For most roofing companies keeping up with roofing SEO for your business is a must year round, that way when the busy season comes you'll be the one they find ranking first.

 

However, most of the time, promotional campaigns are best targeted at your main customers either around the beginning of spring or end of summer.

 

So, the summer is usually a time when most homeowners go on vacation, and even those who have time to remodel their homes will usually handle basic roofing tasks as DIY. However, in spring most homeowners will look for roof inspection services and repair companies to help them fix damages caused in winter. Also, during the fall, they will aim to repair or replace their roofs as soon as possible, since winter is coming. There is even a kind of urgency in that.

 

Roof replacement and installation services will also be quite popular at times when people tend to buy more homes. So you should definitely keep an eye out for clients and boost your marketing sometime between the beginning of April and the end of June, as that’s typically when a lot of people seek to buy new homes.

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Is It Better to Run a Digital Campaign on Yelp or Google?

Promoting yourself online can be a great idea. However, you have to know where to promote your company as well. Google and Yelp are actually both great options for being the main target of your marketing campaign. However, if you have to choose only one of them, then that should be Google.

 

While Yelp is great for reviews, and you should definitely have a profile there with a solid description, not everybody uses it. However, just about everyone who searches for service providers and products online looks for stuff on Google.

 

Whether you want to target older people who still use their home desktop to look for a contractor, or you have a retail business that targets young adults and teenagers, there’s actually a lot you can gain by focusing your campaign on Google. SEO can help you get organic searches, you can use a pay per click ad campaign to promote yourself in a more targeted fashion, and you can even aim to find more local customers with locally targeted SEO.

 

Moreover, if you do have a local business, you should know that Google Maps is one of the main ways people look for brick and mortar businesses in their areas. So, again, aiming for Google as the main focus of your online marketing campaign can definitely pay off.  Find some of the best marketing help through https://www.roofingcontractormarketing.com/.

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How Long a Response Do You Have to Submit to a Review?

Whether you promote your products or services on various review sites, or you have an app uploaded on a popular platform where you can be reviewed for your performance, responding to reviews is always a good idea. If you do, your customers will feel that you really care, and you’ll be able to win them over sometimes, even if they previously only gave you 2-3 stars out of 5.

 

One of the keys to writing an appropriate response to a review is keeping it simple, but saying a lot of relevant things with just a few words. It’s important of course to keep it relatively short – just 2-3 lines at most – and to be very polite and supportive.

 

For instance, let’s say that you’re providing an app on Google Play, and there is a negative review speaking about the app’s lack of proper navigation or slow functionality. Or maybe the person is just having a bad day, and has decided to give your app a stern review as a result.

 

These types of responses can easily upset you, but it’s important to remain calm while you write your reply to those reviews, as it will add to your overall SEO roofing strategy. First, make sure that your response is polite, and avoid being overly opinionated or preachy about the way that they can fix the problem potentially from within the app. Instead, try to be helpful, offer positive encouragement about using the app, and express your thanks that they were willing to use it in the first place.

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Should You Delete Your Negative Reviews or Hide Them?

Any service providers, or virtually any company for that matter, can have negative reviews. If you do, you’ve probably already wondered whether or not you should hide or delete them. The thing about negative reviews is that they can actually help in making you look like a real company with real people.

 

In most cases, when considering hiding or deleting reviews, the answer is actually “secret” option #3: respond to your negative reviews in a polite and helpful way.

 

It helps to take a cue from the most polite culture in the world: the Japanese culture. In Japan, if a customer is being critical at a restaurant, for instance, the staff will always respond in a positive, polite and even helpful way to try and solve what the problem might be – even if the client was saying a lot of bad things about the restaurant.

 

Deleting or hiding your negative reviews might show you as a “better” company, but it won’t help you get better results. However, if your responses are shown below the negative reviews as being polite and helpful, then they will actually disarm the negative comments. Even the most critical of prospects will look at them and say, “it’s possible that customer was exaggerating.”  For some of the best results look to companies like Roofing Contractor Marketing to help with your online SEO strategy.

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How Important Are Map Listings When You’re Trying to Get More Roofing Leads?

When you want to get roofing leads, map listings can help you out a lot along with other all important roofing SEO services. Virtually everyone who looks for a roofer will integrate their maps into it somehow, since their goal is to find a local roofer associated with their local area. Unfortunately, many roofers don’t take the time to promote their services too extensively, so they are left behind and often unnoticed by people who may be willing to hire them.

 

The reason why most roofers use map listings to promote themselves is that homeowners usually search for them using maps. The main rule for finding a good roofer is to hire a local one, since they will be able to help you with the specific types of roofing systems and problems that might be distinctively affecting the area in question.

 

Of course, it’s also a good idea to use map listings because they are easily picked up by users of mobile phones and tablets. These days a lot of people use mobile searches, so it makes a lot of sense to target them with your online marketing campaigns. The great thing about using these methods for promoting your roofing service is that you won’t even have to build your own website. Most times, having a map listing will actually be enough.

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What Are the Best Ways to Be Found on Google as a Roofer?

A lot of people turn to Google and other search engines when looking to find a roofer. Let’s face it, you can’t have almost any kind of business that doesn’t require at least some online promotion. As a result, trying to promote yourself on Google has become extremely essential and relevant.

 

So, how do you do it? Well, there are a few ways you can try without doing anything too special or expensive:

 

1. Set up your own blog, do some keyword research on the roofing niche, and start writing SEO blog posts to promote yourself and aim to rank high in Google at the same time.
2. Check your competitors – such as roofing companies that are ranking high for your area in Google – and see what keywords they use alongside the names associated with your local area. Locally targeted SEO is extremely important for a brick and mortar company such as that of a roofing expert.
3. Use a responsive blog or website to target both organic and mobile searches. Also, make sure that you link your social media pages to your blog or website, and that you enter your service in a few local directories.

 

Aside from all this, you can also think about hiring a professional roofing SEO Company to help you set up a more comprehensive promotional strategy. That way, the entire process will be a lot easier, and you won’t even have to lift a finger.

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