Can You Have Multiple Google My Business Accounts for Different Locations?

 

Google My Business is a business directory where you can register your business for free. It is one of the first resources Google checks to match user search intent and location with businesses for local searches and to boost SEO roofing optimization for your business.

 

But what do you do if you have multiple locations and want to direct customers to the nearest branch office close to them? Can you have multiple Google My Business accounts? Here is what you need to know:

 

1. You Only Get One Account

A Google My Business listing can be claimed only once by one business. You have to prove that you are the owner of the business and confirm the main address and phone number you listed. Once you claimed a listing, nobody else can do it.

 

2. You Can Add Several Locations to Your GMB Listing

Once you created a Google My Business listing, you can add several locations. They will all appear on Google Maps. You can also use your owner account to create manager accounts for each location, assigning various persons to manage them.

 

3. Use Bulk Location Management

If you have more than nine different locations, you can use the bulk location management function to set up all of them at the same time. This function allows you to add these locations and verify their addresses and phone numbers in one single action. Afterwards, you can customize and optimize each location listing individually.

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How Many Posts a Week Should You Put On Facebook for a Roofing Company?

 

Facebook is probably the biggest social media platform if we look at the average number of active monthly users: 2.8 billion. This is why all companies, from large international brands to the mom & pop store next door, have Facebook pages. You probably have a Facebook page for your roofing company, as well.

 

The question is: how many times should you post each week? Here are some useful guidelines:

 

1. Do Not Spam Your Followers

People who liked your page are probably interested in maintaining, repairing or replacing their roof. They want to read helpful tips and educational articles – but not every time they open Facebook. A rule of the thumb says that you should share maximum 1 post every two days.

 

2. Know When to Post

You want your posts to be seen and read by followers as any good roofing SEO company will suggest. This is why you should always post at the time of day when the majority of your followers are online. To find out this, you need to check Page Insights – Posts tab and look at the panel titled “When your fans are online”.

 

3. Create a Varied Content Mix

You should create posts of various types: shared articles, photos and videos. Your main purpose is to attract users to your page and keep them engaged. Sharing the same type of content all the time will make them lose interest.

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Why Should You Sign a 1-Year Contract With an SEO Company?

 

When you are looking to hire an SEO company, you may think that you should start with a trial contract to see if they are any good. However, they suggest a 1-year contract. At this point, you are considering backing off and looking for another company.

 

Our advice is to accept the contract. Here are the reasons:

 

1. Google Does Not Index Websites Immediately

If you are just building a website or redesigning it, the SEO company has to create and submit a sitemap to Google. Then, you have to wait several weeks until the Google bots crawl the entire site and index it. This does not mean that the site is ranked, just that if you specifically look for it, you will find it on Google.

 

2. SEO Work Takes Time

Professional SEO companies never promise you to get your site on the first page on Google. They will apply specific strategies that will make your website visible for the right type of users – those who are likely to become your clients. Creating and deploying these strategies is a long term process, which takes months.

 

2. Google Algorithms Change, SEO Strategies Need to Adapt

Google is constantly changing the rules for ranking websites. Thus, your SEO company needs to adapt your strategy on the go, sometimes within weeks. You need a dedicated team like https://www.roofingcontractormarketing.com/, who knows your website and business goal in order to make these changes within such short notice.

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How Important Is It to Find a Roofing Marketing Company in the Same State?

 

You are comparing offers from two roofing marketing companies, and one looks more attractive than the other. But there’s a hitch: the company is located in another state than your business. Here is why you should hire the company in your state, even if it means paying more money:

 

1. They Know the Local Market

Consumers have different expectations and respond differently to the same marketing messages in various US states. What a resident of Colorado will find a good selling point for a roof is not the same as what a resident of Texas would respond to. You need a marketing company that understands demographic and behavioral signals from customers in your area, not a different state.

 

2. They Have Strong Media Connections

A marketing company usually establishes collaborations with media companies. They know the viewership/readership for different magazines, websites, TV and radio channels. Thus, they know how to select the best placements for your ads, so that they reach people who are interested in your products and services.

 

3. You Will Get More Attention from a Dedicated Contact Person

A local marketing agency like Roofing Contractor Marketing will assign a person to keep in touch with you and be available for discussions even on a short notice. Large companies that work with out of state companies cannot give you the same attention and dedication. Plus, if they are on the opposite seaboard, you will also have to deal with time zone issues.

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How Do You Know If a Marketing Company Is Successful in SEO?

Do you consider hiring a marketing company to help you find more clients? One way of doing this is by creating an effective SEO strategy that will make your website easier to find on Google by potential customers.

 

But how do you know that the company you want to hire really knows everything about SEO for roofers and other industries? Here are some ways of finding out:

 

1. Check Their Portfolio and Compare with Google Search Results

If the marketing company specifies various company names in their portfolio, find out what kind of products/services they sell and try to search for them using the keywords the average user would type in.

 

If you find that company among the first page Google results, you can be sure that the marketing company did a good job and you can trust them.

 

2. They Can Explain Their Work Process in Simple Words

Many so-called experts hide behind jargons and acronyms to mask their incomplete understanding of the topic. True SEO specialists have no problems translating these terms into everyday words and helping you understand what they plan to do to make your website more visible on Google searches.

 

3. They Will Not Promise Instant Results

If a marketing company promises that your website will be on the first page of Google search results in a matter of days, do not hire them. SEO strategies take time to show results – at least a few weeks or a month. Trying to hijack the way Google indexes websites (what these “miracle workers” do) will only get your website penalized and mean more work and costs for you to fix the issue.

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What Are the Top 3 Questions You Should Be Asking a Roofing Marketing Company?

 

Roofing services will always be in demand, and this is why there is such a high competition in this niche. People will always need a roof over their heads, so there are many companies offering their services in this field. In order to stand out among competitors, you need to work with a professional marketing roofing SEO firm to create a smart strategy for your roofing company.

 

Before you decide to hire a roofing marketing company, you need to ask them 3 key questions:

 

1. How Much Experience Do You Have in This Field?

Many marketing agencies adopt a “one-size-fits-all” strategy for businesses in various industries. But a strategy that sells shoes or life insurance does not work for roofing businesses. You must make sure that the marketing company knows how your industry works, understands your target customers and can develop effective strategies to bring you more clients.

 

One way of finding out about their experience is asking them to show you examples of marketing campaigns for other roofing companies in their portfolio. Another is to ask them industry specific questions, such as how frequently do people repair/replace their roof.

 

2. Are You Working with In-House Marketers or Contractors?

In some cases, marketing companies subcontract work to freelancers and independent contractors. While this is not a bad thing per se, there are more chances for communication channels to break down and get something different from what you wanted in terms of target audience, tone of voice and branding.

 

3. Can You Also Do My SEO?

Professional marketing companies offer SEO (search engine optimization) services. SEO is a cost-effective method of ranking high on Google, as compared to paying for ads. A smart marketing campaign will attempt to attract both paid and organic (free) traffic to your website.

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