How Much Does My Website Count To Rank Well On Google?

One of the best ways to improve your Google rankings is by on-site SEO. In other words, you can optimize your page in just a few minutes, and can see the first results in a few days. There are many techniques to improve your Google ranking, including the so-called “frontloading”, which refers to the action of placing your keyword right at the beginning of your title tag.

Another important aspect to bear in mind is that you need to have at least 1800 words of content, in order for your website to count to rank well on the online search engines. In fact, larger content certainly has a huge impact for ranking well. What you should definitely do is try to cover mostly anything there is to know about the topic of your business. Another important detail is to use your keyword at least two or three times on a page.

Apparently, the ideal place to use keywords is in the very first 100 words that can be read on your website. If you use keywords much later in your content, Google will not be able to find it too easy, and, therefore, neither your target audience. Each page should have a meta description that is worth clicking.  Look to Roofing Contractor Marketing to get your company ranking and building your business.

 

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When Should I Consider Pay Per Click (PPC) Advertising For My Roofing Business?

In case you want your roofing business to stay on top of the game, perhaps you should consider using Pay Per Click (PPC) advertising as part of your roofing SEO services. The main reason why you could consider PPC advertising for your roofing business is in case you need an immediate impact. That is because, usually, other forms of online advertising such as SEO, content marketing or link building can take a lot of time to have a real impact.

Pay Per Click is an advertising tool that helps companies promote their services through paid ads. These advertisements appear on the results of Google searches. Moreover, at the very first glance, they seem no different from organic search results. In fact, their value strongly relies on their ability to resemble organic search results.

There are several ways in which PPC creates leads. The most frequent way is that of a call to action button or link, with a phone number, an address, and so on. Keyword targeting is another strategy by which leads are created. At the same time, the page linked to your ad could encourage visitors to turn into customers.

You could consider this type of advertising for your roofing business in case you want to reach more customers in a shorter period of time.

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Top 3 reasons NOT to do your own Search Engine Optimization (SEO)

Small and mid-size businesses often find it hard to stay on top. In our present-day reality, it is essential to use online marketing tools and strategies, such as search engine optimization. There are many benefits related to using SEO, among which we could mention: making your business more visible, establishing you as an opinion leader and converting more leads which are actually looking for what you are offering.

There are several good reasons why you should not try to do your own search optimization, and, instead, should rather rely on professionals. Here are the top 3 reasons why you should hire an expert roofing SEO company:

1. A SEO expert certainly has more knowledge than you in this field. In case you are unfamiliar with the latest trends in SEO, it is counter-productive to gather information on your own. By outsourcing your SEO you can gain time, and thus can focus on things that pertain to your expertise.
2. You can bring more traffic to your business’ website. SEO experts can specifically target search engines.
3. SEO professionals are an affordable investment for your business. Attempting to do your own SEO can cost you a lot of money, efforts and important resources.

 

 

 

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How A Google My Business Listing Helps Your Roofing Business To Be Found

We are living in a digital era, and we rely on the automatic and online tools offered by present-day technology to improve our businesses, while also promoting them more easily and directly. A roofing business needs both an online, and offline exposure in order to reach more customers and increase their chances to obtain more jobs, and therefore more profit.

Google My Business is a free online tool that many businesses benefit from. At the same time, this platform enables the communication between business owners and their customers, by allowing them to respond to customer reviews, getting an idea about how prospective customers are reaching your business, adding photos, etc. When prospects reach your business, they need to find accurate and updated information.

Of course, you may be wondering where the listing for your roofing business may appear. Well, the fact is your GMB listing can actually appear in several different places. The most common places include the branded searches, in which prospects are looking for the brand’s exact name. Moreover, your GMB can also appear when a prospective client initiates a search on Google Maps.

You need to make sure your GMB listing is getting qualified roofing leads. You need to choose the right category and set your service area properly.  For increased traffic look to https://roofingcontractormarketing.com/.

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Common Mistakes When Looking At SEO Results

If properly and smartly used, SEO marketing can hugely increase your sales and improve your business in general. However, there are certain mistakes that can prevent you from making the most out of this amazing online tool.

One of the most commonly occurring mistakes is that of not knowing your target audience. Although many marketers may think that they know enough about their audience, it may happen that they are actually unfamiliar with their customers’ actual behavior on their market. Moreover, customers usually expect quick answers to each of their inquiries. In this respect, it is important to use both historical and real-time date when looking at roofing SEO results.

The best and perhaps the only way to determine whether your SEO strategy has brought the desired results, is to correctly track its progress. It is never a good idea to neglect the numbers. It is very important to set up and review your analytics on a regular basis. For example, you can use Google Analytics or Google Search Console and measure the performance of your website.

Some other details which may cause your SEO strategy to be less effective include: slow to load video or image content, non-responsive web design, block files, and so on.

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5 Ways SEO Can Help Your Roofing Business

Perhaps it happens for you to see your roofing competitors on top of your online searches, and began wondering how that is possible and how you could also get a front spot. Search engine results are brought by many factors, but SEO for roofers can certainly help a lot.

 

Search engine optimization is a marketing tool used by businesses to promote themselves to local customers. The order of appearance for business listings is based on mathematical algorithms, namely by calculating how close a business is to serve the needs and desires of a certain audience.

 

Here are 5 reasons why SEO can be a good idea for your roofing business:

 

1. SEO is usually affordable. Digital advertising and printing can cost quite a lot. But when you are starting to use SEO, many costs will go down, and you can get a big return on investment.
2. Using SEO can help your business increase traffic at a very rapid pace. This can be great news for those who have noticed a decrease in their business website’s traffic.
3. SEO can make your business more credible to the eyes of your customers.
4. SEO can help you stay competitive.
5. SEO services certainly do work. A good SEO can help you achieve your marketing goals quick and easy.

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3 Tips For Effective Social Media Marketing

Social media can be an amazing marketing tool, if used the right way. No matter if you have a new or an already well-established brand you can still use this type of marketing to increase sales and grow your business both online and offline. Social media as part of your SEO roofing process can help you connect with people and quickly improve your brand’s image. Here are 3 effective tips for a successful marketing on social media channels:

 

1. Have a specific plan for each platform you are using. Thus, you need to determine why you are choosing a certain platform, who will be your target audience, what type of posts are best recommended on a certain platform, and how to make your posts stand out.
2. Being consistent is essential. The consistency of your posts depends on the exact platform you are utilizing. For instance, while Instagram Stories or Twitter need frequent posts, Facebook or Instagram Posts may need less frequent attention. Again, you need to clearly establish your target audience for each platform.
3. Always be familiar with the trend. You should find out about the popular trends on each particular platform, in order for your marketing to achieve its desired purposes. While following current trends, you also have to make sure your message remains focused.

 

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