How Does Local Marketing Work for Roofers?

Traditional, local marketing methods are still great for businesses such as roofing companies, that operate mainly in a specific localized area. These methods can include anything from knocking from door to door, to crafting complex TV ads that are aired on local channels during commercial time.

 

Of course, some local marketing methods are more expensive than others, but for many roofers they are worth it. They can reach locals who need their roof fixed immediately or who have to replace their roof before selling or after buying a house. Business owners might also prefer a professional commercial roofing company that is able to invest in TV and newspaper ads simply because it gives them more credibility as an established, local company or contractor.

 

The combination of local marketing with newer methods for locally targeted SEO roofing strategies, ad campaigns and online marketing campaigns can be a great additional idea for improving local marketing efficiency and cutting the costs you would have to cover as part of your local marketing campaign.

 

Most roofers can benefit a lot from an online presence, and these days having a website and promoting it through SEO and internet marketing is no longer a luxury, but a necessity. If you fail to comply with it, your conventional marketing methods might not be enough to help you compete with some of the best roofers in your area, who might not offer services as good as yours, but will still get ahead because they invested in hiring a dependable and knowledgeable SEO specialist to help them out.

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Why Should You Opt for Facebook and Google Ads?

 

When you’re trying to promote your business online, regular organic SEO methods can only take you so far. Other methods are often needed as part of your roofing SEO services, such as e-mail marketing and social media marketing campaigns that can provide you with a more targeted means of conveying your message to specific demographics of people and a better give and take when it comes to communicating with your clients and prospects.

 

Facebook and Google ads have come a long way in the past few years. These days they are far more efficient at conveying your message as well as easier to customize. Facebook ads in particular make excellent use of video tools that can provide you with a means to create professional looking ads and unleash them on the social media giant to take your message and promote your business to a lot of people.

 

With google ads, the advantage is SEO. Most businesses that have a clear selling point and a well-defined funnel for turning their prospects into clients can make good use of a PPC (pay per click) Google ad campaign, and Google will provide them with the perfect tools to tweak and customize their campaigns and find the best keywords that will help bring them a lot of interested leads and new customers.

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Blending Traditional Roofing Marketing with Cutting Edge SEO Practices

 

As a roofer who may have been in business for more than 20 years, you probably already know what works in terms of traditional marketing. Billboard placements, knocking from door to door and the use of direct mail campaigns, TV ads and newspaper ads can still work very well. However, the problem is that they are time consuming and quite expensive to set up.

 

While cutting down but still using conventional marketing methods is a good idea and it’s sometimes even important for roofers to do, you’ll find that these methods are far more efficient when they are combined with high end technology and the use of cutting edge SEO practices.

 

SEO (search engine optimization) has taken hold as one of the most efficient and affordable methods for businesses to promote themselves online. Because there are so many internet users looking for roofing companies on their laptops and smartphones, you can look up search terms they might use and incorporate them into your content to get better exposure.

 

There are also more complex methods you can use with the help of a marketing specialist. Some of these may include using locally targeted SEO campaigns, setting up and optimizing your Google My Business account, combining SEO and social media marketing, and optimizing your website to be scalable, easy to navigate from any device and search engine-friendly.  For more cutting edge technologies see https://www.roofingcontractormarketing.com/.

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How SEO for Roofers Differs from Regular Search Engine Optimization

In the case of regular search engine optimization practices, you have a business that’s being promoted online, but the business itself might not even have an actual, physical location. If you’re selling products, providing online consulting services or creating internet courses for people trying to learn a certain skill, chances are your SEO promotion will be somewhat more vague, and it won’t need to point to a certain location that your clients can visit.

 

SEO for roofing companies is very different. In these cases, you have to promote yourself as an actual business that is physically bound to a certain area. You can’t operate in Florida if your headquarters are in California, and even if you had a large enough roofing company to do that, your SEO practices associated with your Florida outlet would have to be very different from the one you use on the West Coast.

 

Another way that SEO for roofers differs from regular SEO is that it has to be more oriented towards demographics that are specifically associated with a certain area. In most cases, you can pick and choose your preferred audience based on your personal preferences, but a roofing professional can’t easily target younger individuals, for example, in an area where more than 70% of the population is over 35. This can make your localized SEO strategy very tricky and require the support of a dedicated and knowledgeable SEO specialist.

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Is Google My Business Optimization Important for Your SEO Plan?

 

The use of Google My Business has been promoted in recent years by many experts worldwide. This free tool allows you to enhance your business promotion strategy to the point of roofing SEO services and customer communication will be far easier than it used to be in the past:

 

• Google My Business can help you boost your local recognition and attract more clients locally through improved local SEO and by helping people find your business on the map. For brick and mortar businesses and contractors, this is an essential benefit that cannot be emphasized enough.
• Communication with customers is extremely essential if you want to make sure that your business has valid recognition and that people not only know what you’re all about, but can also give you their trust. With Google My Business, you can better communicate with customers and figure out how to tweak your SEO and marketing plan in order to provide them with more relevant content that is likely to link their desire for quality service with what you have to offer.
• Finally, Google My Business will allow you to receive a lot of reviews from your clients, which can be considered valid and relevant, and can also help you with your SEO goals.

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Best Practices for Roofing SEO – Getting Your Website to the Top

 

In search engine optimization (SEO) there are some practices that work really well. However, as SEO continues to become increasingly more complex, and companies tend to hire marketing experts who know all about the newest developments to make sure their pages reach the top of search engine result pages, you’ll find that managing SEO on your own will become increasingly difficult.

 

To put it generally, there are some practices that will help you right away, even if you don’t know much about the subtleties of the science of roofing SEO tactics:

 

• Publish original content on a regular basis. Having a blog attached to your website and publishing new content regularly will definitely help with your SEO goals.
• Consider doing some keyword research to find out what search terms people use when trying to find a company like yours. Then add those keywords to your content.
• Study the type of content that your competitors use. In general, it’s better to focus on helpful content that people will appreciate, rather than simply promoting all the good things about your company.

 

These tips are just the tip of the iceberg. If you want to make sure that your website grows in popularity and that you can drive a lot of traffic to it from search engines like Google and Bing, talk to your local SEO specialists to see what you’re going to need.

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How Does PPC Help the Marketing Strategy of Your Roofing Company?

 

PPC (Pay Per Click) advertising is among the strongest strategies that can be used for promoting a roofing company. If you own a roofing service and you operate within a specific area, then you might find that people tend to search and find your roofing company exactly when they need it. Most people will not look up your landing page unless they actually want to ask you for advice, to call you over for a roof inspection, or to hire you for a specific job.

 

The reason PPC advertising is great for a service such as this is it targets keywords people are likely to search for when they are looking to actually hire a reliable roofer, and it places your ads at the top of the search page, even above regular, organic search engine results. So most people who actually want to hire you will likely click right on your ad, since they already know the ad is there to promote an actual service and not a blog post or a social media page.

 

Still, PPC has to be used carefully, and you’ll need the help of an online marketing professional such as Roofing Contractor Marketing to get it to work properly as part of your strategy. Failing to do so could actually end up making you lose money, since PPC requires that you pay a small amount each time somebody clicks on your ads.

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How To Increase The Number Of Contact Form Submissions On Your Website?

In case you have invested in your website, you may be interested in finding ways to make it generate more leads. Maybe the contact forms should also raise your attention, just to make sure you are doing the right thing to get the desired submissions, and therefore that you are reaching more customers.

One good strategy is to reduce the number of form fields. In other words, you should try not to request too much information or ask too much of your users’ time to fill in a contact form. The number of fields on a contact form can drastically reduce conversion rates. At the same time, the information included in your form should be relevant for your effort to generate leads.

Moreover, your business necessities should dictate the fields you include on your form. In other words, you could try and see which fields work best for attracting traffic to your website.

Another good idea is to place your contact form in a good location. Ideally, it should be visible and appealing to users. Also, you could include several calls-to-action all throughout your website, which internally link to your contact page. Have a professional SEO roofing company do on page techniques to increase traffic as well.  And in case you decide to include your contact form on some other pages than your contact page, you should place the form lower on the page.

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