Roofing PPC Do’s and Don’ts

 

Pay-per-click (PPC) advertising can turn to be an effective way to get more traffic to your roofing business website quickly; however, small companies often make mistakes that undermine their campaigns.

Here is how PPC works: Through Google AdWords, Facebook Ads or other programs, marketers specify the money they are willing to pay for visitors who click on their sites. They also point if they want their ads to show up in search engine results or in advertising areas embedded on sites. It is a bidding system in which the advertiser who bids the most for a certain targeted keyword also receives the most exposure.

Although PPC advertising may seem simple, amateurs and newbies risk to create campaigns that generate only very few clicks, because they target the wrong keywords or lack a compelling message. So, consider these suggestions to avoid the mistakes most entrepreneurs make at the beginning of the road:

Do`s

It is not enough to have well-chosen keywords. By setting the right SEO for roofers objectives, target, ads (text and image) you will have better performance. Constant optimization of the campaign is another very important aspect. Everything is measurable. You can monitor the number of clicks you paid for, what your budget is, and how well your campaign converted.

Don't`s

• Avoid too general keywords
• Don't overload keywords
• Don't ignore technical errors that could prevent conversions from being tracked

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How important is Google My Business Optimization for Finding New Clients

Local marketing is a key aspect of an effective internet marketing strategy. For a roofing business that seeks more local clients, a traditional approach to search engine optimization (SEO) will not be enough. In fact, marketing targeted to a local audience requires its own set of unique strategies.

If you have a local roofing business, you must register it on Google My Business. Here are some reasons why you should do it:

• Your site's visibility will increase in local searches
• The organic traffic to your site will increase
• The number of customers interacting with you will increase
• You will improve your branding
• You will engage positively with the local community
• You will benefit from higher conversion rates

You cannot really have a local SEO strategy if your business does not have a Google My Business profile. GMB listings always appear before other Google search results. Any business with a GMB profile appears in Google Maps, which makes it more accessible to anyone looking for products or services in that area. A GMB profile will also increase the degree of interaction with customers. Reply to reviews and react to photos, questions and comments left by customers on the GMB page. Do not forget to make regular posts about new products and services, or any other important news.  For a marketing firm that will help you succeed, look to https://www.roofingcontractormarketing.com/.

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Reasons You Don’t Get Roofing SEO Results

 

Your campaigns to promote your roofing business do not perform well? What should you do to make sure that search engine optimization works for you? Here are some reasons why you do not get the desired results:

Reason 1: You did not set your goals correctly

If your website is not well positioned in the top, based on long and varied keywords, you cannot expect to succeed.

Reason 2: You do not take SEO seriously

Search engine optimization does not mean adding some keywords, getting a few links and then forget about your website for gods know how long. You need to spend enough time to get results. SEO is an investment in your company and should be treated accordingly by attaining a roofing SEO company having these credentials.

If all you do is submit your site to the search engines, you will not be successful. You need to invest time and effort in the correct optimization of your website.

Reason 3: You focus on the wrong elements

Many webmasters are obsessed with the length of the title tag; others insist on details such as internal links and whether they add the rel = nofollow attribute to them or not. The most important factors that ensure a top position are the basic ones: optimizing website pages to ensure they have quality content and obtaining quality links.

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Reasons to Hire a Roofing Marketing Agency to Write Your Blogs

 

The main goal of an online marketing agency is to bring added value to businesses, in the long run. Make up of a whole team of professionals, from content creators, to SEO roofing specialists and technical team of people who know how to best optimize your roofing business` blog, an online marketing agency can offer you promotion strategies in the online environment, so you can have a coherent and efficient communication, a quality professional image, be in the top of Internet searches and, of course, have more customers.

What are the best reasons to collaborate with a marketing agency to write your roofing business` blog?

• You work with specialists who know in detail all the important mechanisms and tools of the online marketing; you will not have to hire extra people in your team or train those you already have.
• You benefit from advice and support in fulfilling your business objectives, as well as from all the knowledge and updates in the field (because the online environment is very dynamic and things change quickly, only the specialists working in this field are up to date with all the news).
• You increase your notoriety, you have a much better presence in the online environment, you increase your site traffic and, of course, the sales.
• You can opt for complete digital marketing services: Google Ads, SEO optimization, video marketing, personal branding services and online reputation management.

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How Expensive Are Google Ads

 

Would you like to promote your roofing business with Google Ads, but do not know if it is the best solution for you? Do you want to know what the necessary budget would be and what you could get for the money invested? Wondering how the Google AdWords system works and how much it costs to promote a site on Google?

All the answers to the listed questions are key information for any business, and should be apart of the roofing SEO services you attain.

The answer to the question "How much does an AdWords campaign cost?" depends on the industry, the business, the competition, how much time you invest in setting up campaigns, whether you do it through your own resources or outsource.

You can make an estimate using Keyword Planner, but keep in mind that this will not be 100% accurate. This tool does not take into account Quality Score or AdRank, which are basic elements in the bidding system on which AdWords campaigns run. This tool is only meant to provide keyword ideas and an estimated cost to promote through them.

The options offered are among the most diverse, ranging from general keywords to specific keywords. You can try to add more keyword lists and, depending on the costs, you can choose the most suitable option for your budget.

 

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SEO vs. PPC – Which is Better for Your Business?

If you have a new website for your roofing business, you most likely want to promote it. Obviously, you need customers for your business to work, but at the beginning of the road, you may not understand much about digital marketing. Some people will recommend you to focus on SEO (search engine optimization), others on PPC (pay per click).

Well, the truth is that both SEO roofing and PPC options are very good and must not exclude each other.

Tips

You can learn about both methods on your own. However, the process is cumbersome and it can take years to actually master SEO and PPC practices. That’s why it is best to hire specialists to make professional advertising campaigns for your business.

Why?

Well, in SEO, if you make big mistakes and constantly violate Google's terms, you can end up with a penalized website. This will translate into high costs in the future, to fix the mistakes you have made.

When it comes to PPC, do not forget that you play with budgets, and Google aims to take your money. If you do not create an effective campaign, you may find yourself spending a lot of money on irrelevant keywords that bring you no customers!

Since SEO takes some time to start delivering results, we advise you to start with it as soon as possible. In the meantime, you can run a Google Ads campaign, until some SEO results will show up.

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Tips for Google My Business Optimization

 

If you are at the beginning of the road, or you have decided to make your roofing business more visible online, in your area or city, to increase the number of customers, Google my Business is definitely the place where you should focus your efforts.

According to statistics, approximately 90% of Internet users search for a local business on their smartphones, at least once a week. You will increase your chances of attracting customers to your location if your roofing business has accurate, complete and optimized information in Google search results.

Fill in all the information about the company

• Categories - Including your business in a certain category will not only help users find you, but will also change the options available in your Google my Business account.
• Working hours and closing days
• Phone number
• Website
• Services
• Products
• Description and keywords - Try to write down a description that satisfies potential customers and is also SEO friendly.

Add photos

According to Google, companies that include photos of their business are seen by about 35% more people. You should use relevant photos and videos, in your profile.

The importance of reviews

Reviews are the most important ranking factor for local searches. If your business has no reviews, this will greatly reduce your chances of appearing in local search results and Google Maps listings. Lack of customer reviews harms consumer confidence, and users will be less likely to visit you. Always respond to reviews, even the most critical ones, while always remaining professional and polite.  Looking for a great SEO company such as https://www.roofingcontractormarketing.com/ is an important step to establish this ranking strategy.

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How to Measure Roofing SEO Results

Wondering how effective your roofing SEO campaign is? There are indicators that you need to consult and constantly change in order to get the best results for your roofing business, even consider Roofing Contractor Marketing for better results.

SEO campaigns are the efforts responsible for the online presence of your website and the visibility it enjoys in front of existing and potential customers. However, the results may appear only after a few months, but if they are delayed even more, it means that you need to improve certain things.

Measuring campaign success is easier said than done. An in-depth analysis of the data within the site is needed. From keywords, to organic traffic and back links, there are a lot of elements with specific data that can turn your efforts into a success or a failure.

How do you measure the effectiveness of an SEO campaign?

• Check your keywords. If your site ranks well for a particular keyword, it will appear among the top results, which is a top priority.
• Check your conversion rate. Visibility is great, but what really matters is to turn your visitors into customers.
• Back links are another important factor. If another website links to your page, you may increase your search engine rankings.
• Check your spam score, as it can drastically lower your site's authority.
• Check the number of pages viewed for each visit and the average duration, to identify details related to the level of popularity. Also, watch out for the bounce rate!

Original Post here: How to Measure Roofing SEO Results