Can Google Ads Generate a High ROI for Your Roofing Company?

 

 

It’s often hard to predict how many leads you’ll get from an ad campaign, and even harder to give an accurate estimate of the returns that you’ll enjoy following the campaign itself. Fortunately, unlike other PPC platforms, Google has comprehensive tools for estimating and tracking your results, and a dependable marketing and advertising expert can tell you with a fair amount of accuracy what to expect.

 

Whether or not Google Ads can actually generate a good level of ROI for your business will typically depend on a few essential parameters:

 

• How much you’re willing to invest in your Google Ads campaign;
• The demand for your roofing services in the geographic area that you’re targeting – which can be calculated by looking at how much your locally targeted roofing keywords would be worth in a PPC campaign;
• How much you usually expect to get from an average roofing project.

 

Although other SEO roofing strategies can also factor in – like how many other roofing companies you might have to compete against and whether or not you have attractive roofing solutions like emergency roofing and long term maintenance deals – the factors listed above will generally be enough to determine whether or not you’ll get enough leads and sales.

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Is Google Ads Worth It for Your Roofing Business?

A lot of marketing experts will tell you that, although they know for sure Google Ads are great for most businesses, they can’t be sure if it will work for you. That might be true based on nothing but your business name. However, as long as you provide them with the right information, the best Google Ads experts will actually tell you with a fair amount of precision how many actual leads your business can expect from a Google ad campaign.

 

A skilled advertising expert will not need to talk to you about such uncertainties before they can actually give you an accurate ballpark estimate on how much your roofing business can gain from a Google Ads campaign. In fact, they can do so before you spend even a dime.

 

The required parameters to make such a prediction include your Google Ads budget (how much you plan to spend on Google ads), the conversion rates of your website, the estimated CPC value of the roofing keywords you’ll be using, and the average amount of your sales.

 

These figures, when combined, will give a Google Ads analyst all the information they need to tell you whether or not a Google Ads campaign will be a profitable choice for your business. Once you get all the details, you’ll have enough information to make an informed choice on whether or not you should have https://roofingcontractormarketing.com/ actually add Google Ads to your current roofing marketing strategy.

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What Can PPC Marketing Do for Your Roofing Business?

 

You might have heard of how good PPC is when it comes to promoting businesses and turning leads into sales. But is it just as efficient for roofing companies as it is for other types of businesses? Even though some experts believe PPC might work better for businesses that have a large online presence already, the fact is you can get started pretty fast and gain some impressive roofing marketing advantages with even a relatively simple PPC strategy:

 

1. PPC ensures quick entry, and you’ll find that the results will not be delayed too much as long as you did your keyword research properly and targeted your local area. The fact that PPC marketing can be very accurately adapted to local regions is a big plus for getting started with a roofing marketing plan, since it will allow your roofing company to attract local clients almost immediately.
2. One of the key benefits of PPC marketing is how easy the tracking it. When you just started to promote yourself online and you need solid data to see how you should adapt your PPC advertising campaign, you’ll find that the major PPC platforms adapted for locally targeted keywords will give you all the major analytics tools you need to do exactly that.
3. Finally, it’s worth mentioning just how great PPC is when used together with other marketing approaches, channels and strategies. Whether you prefer social media marketing, organic SEO or email marketing, your roofing business will be in good hands when you combine these channels and add PPC marketing to the mix.

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Improve Your Roofing Company’s Local Ranking with Google My Business Optimization

 

Business owners often underestimate the importance of communicating with their followers and clients. A lot of large businesses have so many people following them that they tend to take their business for granted and begin to lose followers and customers. On the other hand, some inexperienced roofers will opt for solely promoting themselves in the local community and miss out on a lot of great deals by ignoring the online environment and hiring an experienced roofing SEO company for marketing implementation.

 

If you want to make sure your business gets the exposure it deserves, you simply can’t ignore the internet anymore; and the internet means Google. Getting on Google’s top search results for the local roofing industry and making use of practical services like Google My Business will help you a great deal.

 

Google My Business allows business owners to increase their exposure using posts and comments, and to talk to their customers directly through messaging or by responding to reviews. This level of communication is very favorable when it comes to creating trust, ensuring brand leadership and showing people that you’re actually interested in solving their problems.

 

If you’ve just started out with roofing , Google My Business optimization is also the way to climb the ranks and even appear more dependable than some established roofing companies that might have ignored the need to promote themselves online.

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Google My Business Optimization for Increasing Your Roofing Company’s Sales

 

 

Increased sales require greater exposure and the attraction of the right kinds of leads. If you want all that, and you feel that your roofing business could do better with some efficient roofing marketing, then Google My Business optimization might be the right choice for you.

 

Google My Business is an online tool developed by Google that allows brick ‘n mortar businesses to promote themselves and improve their presence across Google’s main platforms. If you wonder how some roofing companies constantly get their services featured on the first page of Google above all other results, chances are that they’re using Google My Business optimization to do that.

 

Using Google My Business to increase sales can be somewhat tricky, since the platform is primarily used for verifying your business, adding important business information and create a business profile that you can use to interact with people who might have a need for your roofing services.

 

To increase your sales with Google My Business, you’ll find that you need to get proactive. Using posts and/or content marketing to increase search visibility, talking to customers through Google’s messaging infrastructure, and asking for and replying to reviews, will all be necessary steps to ensure that clients trust you and are more comfortable buying your roofing products and services.

 

Once you hire a roofing SEO service such as Roofing Contractor Marketing to help you with your Google My Business optimization strategy, and you get established on Google, you’ll find that your phone will literally start to ring off the hook.

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Roofing Marketing Ideas for Your Business

 

Roofing marketing is very popular these days. If you thought that just telling people about your services or putting up a website will help you get more clients, you might find that’s simply not enough. Instead, you’ll have to think bigger and focus on more hi-tech solutions to beat your competitors.

 

The following approaches will help you get the ball rolling and promote your business far more efficiently:

 

• The use of social media is probably one of the most inspired choices you can make for your roofing business. Social media marketing will bring you closer to the people in your local community. It will allow you to address their problems directly, build a local following and establish yourself as the best roofer in the area.
• A lot of people these days search for local services through the internet. So if you want your roofing business to thrive, it’s a good idea to look up Google My Business optimization, organic SEO solutions, and content marketing services that use locally targeted keyword research to get you ahead of the competition.
• PPC, Google ads and social media ads (including Instagram, Facebook and Twitter ads) will help you a lot in attracting actual leads and clients. Aside from brand recognition, this approach is more direct, and it can get you some concrete results when it comes to the promotion of your actual services.

 

Of course, rather than looking up these methods yourself and struggling with them, experts will recommend that you hire a professional roofing SEO service. They can help build you a customized SEO strategy that will work perfectly to put your business on the map.

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Reasons to Make a Roofing SEO Plan Now

Your roofing business might be new, but that doesn’t mean you can’t compete with the bigger and more experienced roofers. As long as you do good work, you’ll find there will certainly be a lot of great opportunities for you to get your business more well-known and attract new clients.

 

Roofing SEO methods like the use of PPC, locally targeted SEO and personalized Google ads can help a lot. Just consider some of the benefits of moving fast and hiring a professional SEO company that specializes in promoting roofing contractors:

 

• You can enjoy a customized SEO strategy that will cater to the precise needs of your business and get the word out about your operations to a lot of people right away;
• Making an SEO plan as soon as possible will prevent delays and get your business out there as the “new kid in town.” Your image will be that of a skilled new roofer who can think outside the box and provide excellent services that surpass what older and more experienced roofers can offer.
• By moving quickly, you’ll also be able to rise through the ranks more quickly and get your business known by as many locals as possible. Being proactive is what it’s all about, and the sooner you set up your Roofing SEO plan, the faster the results will start to come.

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Boosting Your Local Roofing SEO

 

 

Roofing SEO is often synonymous with local SEO. If you’re interested in putting your roofing business on the map, there are a few sure ways to do so, simply by using popular search engine optimization and blending them with other online marketing methods.

 

Organic SEO methods are great for roofing SEO. If you want to get your company more well-known and attract people who use Google, Bing and other search engines to find roofing services, then you need to consider content marketing and SEO keyword research. Simply getting a blog started and using the right keywords as part of your SEO strategy will get your posts to appear higher in search engine results.

 

If you want to get serious about promoting your services, it’s a good idea to try out PPC marketing. A reliable SEO service will have experts who can craft awesome ads for you that will attract the attention of the right crowd and bring you leads who are genuinely interested in hiring your roofing technicians.

 

Locally targeted roofing marketing SEO practices using popular search engines, social media sites and email marketing methods, as well as services like Google My Business, will help you a lot as well. Locally targeted keywords can be embedded in descriptions and posts for your business on social media, and you can use Google My Business, Google Ads and Facebook Ads to get your business more well-known.

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