The Benefits of a Blog for Roofing SEO and Marketing

Maybe you think your roofing business does not need readers but customers, so you prefer to promote your website and products instead of writing blog articles.

And yet, there are some excellent reasons why your business should also have a blog!

First reason – Drive more traffic to your company's website

Blog articles as part of the SEO roofing process helps you reach an audience more extensively than other website pages. It indexes faster in Google and reaches potential customers faster.

The recommendation is to address exciting and relevant topics for your customers, the information they want to know about your services and products, roofing ideas, etc. Insert conversion items to redirect the reader to the sales pages. The conversion elements can be the internal links to the services page, the link to the contact page, etc.

Reason two – A blog will make your business look more trustworthy

Make a list of the frequently asked questions that your customers have asked you so far. Address the topics in your blog articles and use these questions as headlines in your blog posts. This way, you will address the information needs of your potential customers.

Reason three – You increase the time people spend on your website

Relevant articles = more time spent by prospective customers on your website. The more time a visitor spends on your business's website, the more the relevance of the site on Google will grow.

First Seen on: The Benefits of a Blog for Roofing SEO and Marketing

The Role of Mobile Optimization in Roofing Marketing

Everything revolves around the experience that the potential consumer has on the website of your roofing business. That's why a design optimized for all types of screens and sizes of mobile devices is essential.

Mobile devices are part of our daily routine – we do not go anywhere without a phone because it gives us access to any information from any corner of the world. A recent study has revealed that about 80% of people use their smartphones when they want to socialize or purchase a certain product. Therefore, the phone has a vital role in making the purchase decision, so any roofing business owner should have that in mind when building a website and doing for their company.  It is all apart of the SEO for roofers strategy that will bring increase to your business.

A responsive website provides a better experience for all users

Have you ever thought that you might lose customers if your roofing business website isn't optimized for mobile devices? Of course, potential customers have no way of knowing whether or not your website is responsive. They rely only on the experience they have while browsing. If the loading speed is slow, the menu is too puzzling, and the navigation is hampered, the user will leave the site and not return.

A responsive website also helps with SEO optimization

Google supports all websites optimized for mobile devices and gives them more chances to index.

Article Source here: The Role of Mobile Optimization in Roofing Marketing

Using Google Ads to Drive More Traffic to Your Roofing Website

If you want to attract more customers to your roofing website, Google Ads helps you quickly reach those searching for your products or services on Google. And when we say fast, we mean it! It takes half an hour to create a basic campaign. You do not need technical knowledge, graphic design, or other complex skills. All you need, in the beginning, is to know some basic things about the platform.

Let's say you are the roofing company owner that offers specific services and products.

With google ads, in just a few hours, it is possible to receive phone calls from potential customers, and that's because you will be able to create ads displayed when someone searches for a keyword you preset. If someone clicks on your ad, you pay a certain amount to Google. If no one clicks on the ad, you pay nothing. In short, you only attract genuinely interested visitors to the service/products your roofing company offers.

Through Google Ads, you can create different types of ads (text, image, video), choose how to display them, define the words of interest and optimize them, etc. In addition, the results are visible in real time, allowing you to measure each campaign's impact.  Companies like Roofing Contractor Marketing can help you with your SEO Marketing needs.

Article Source here: Using Google Ads to Drive More Traffic to Your Roofing Website

The Importance of Local SEO for Roofing Businesses

How do you know you need a good Local SEO strategy? The key word in this question is "local." Do you own a business that attracts customers from 0 to 15 km away? Would potential customers searching for the products and services you offer try to travel for 15-20 minutes to get to your business? You may need a Local SEO strategy if you answer these questions positively.

Local SEO involves optimizing your online presence to attract customers based on searches from Google and other search engines with a geographical indication.

According to statistics, almost half of all those who search for something on Google are looking for local information.

Reasons why Local SEO is essential to the success of your business:

#1 Your business details appear in front of consumers looking for your products and services

#2 Enrolling in local directories improves organic and local rankings

#3 The company's website gets more backlinks from authorized and trusted sites

#4 Your business will be closer to being ranked on the first page of search engine results

#5 Your company will have the opportunity to receive third-party reviews

 

Local SEO can require as much effort as organic SEO. That's why it is essential to take the time to develop a strategy appropriate to your needs, or call on the professionals at https://www.roofingcontractormarketing.com/ to do it.

First Posted on: The Importance of Local SEO for Roofing Businesses

Optimizing Your Google Business Profile for Local Roofing Search

If you are at the beginning of the road or have decided to be more visible online, in your area or city, to increase the number of your customers, Google my Business is where you should focus your efforts. This is why you should take some time to understand how to optimize your Google My Business profile: According to some statistics, almost 90% of internet users search for a local business on their smartphones at least once a week.

How to optimize your Google My Business page

Fill in all the information about your company and include it in a particular relevant category. This will help users find you and change the options available in your Google My Business account. For example, if you are a roofing company, you will also have a chance to add a list of services you offer.

Make sure that the schedule is displayed correctly. Enter your company or a business number and your website, and do not forget to install analytics to maintain traffic control from My Business. Ensure you create an attractive description for your visitors which should be roofing SEO friendly.

Photos are vital, so optimization cannot be complete if they do not exist.

Lastly, make sure to give due importance to the reviews you receive. Review management is an absolute necessity when it comes to your company's image. Always respond to reviews, even to the most critical, while remaining professional and polite.

Originally Posted on: Optimizing Your Google Business Profile for Local Roofing Search

3 Creative Roofing Marketing Ideas to Grow Your Business

Do you have a local roofing business that you want to take to the next level?  Looking for simple online roofing marketing ideas that offer optimal results? Here they are:

 

1. Promotion through Google My Business

The Google platform provides you with several promotional tools for free, and Google My Business is one of them.

Complete your profile with a description of your business and the products/ services you offer. Make sure you mention the county/ city/ neighborhood where you have a physical location to highlight the area you can serve the fastest. Also, do not forget to fill in your website's phone number and address.

If you have a business with multiple locations, make a presence in Google My Business for each location.

 

2. Promotion through social media

Facebook and Instagram remain the most powerful channels for promoting a business, regardless of the niche.

Offer a detailed description of your business, and do not forget to fill in the location. Use landing pages as well as social media groups for your benefit. Use hashtags when making posts, and create some specific to your brand. Identify influencers/micro-influencers that you can involve in your marketing campaigns.

 

3. Promotion through Google Ads

Although you have some possibilities of free advertising (Google My Business), it is advisable also to test the Google Ads and make unique campaigns for your location.

First Posted here: 3 Creative Roofing Marketing Ideas to Grow Your Business

The Top 5 Roofing SEO Mistakes to Avoid

 

Currently, all successful roofing businesses are present in the online environment and implement quality roofing SEO services of some kind. For your company's presence to bring concrete benefits, here are some common SEO roofing mistakes that you should avoid to improve your strategy.

 

You do not use search engine analysis tools

Google is the most used search engine, so Google Analytics is a mandatory tool to track the performance of your company's website.

 

You have duplicate or poor-quality content

A site's content is critical in SEO, and keywords are essential for a better position in the ranking of search engines. A common mistake is the presence of poor-quality or duplicate content on your website.

 

You use keywords with too much frequency

Using keywords excessively to fill the content of your website to rank it as better as possible in the SERP is an SEO technique that search engines penalize. Keywords should not be used in a percentage of more than 4% and must be inserted as naturally as possible in the text.

 

You do not use search console data

Google Search Console is another free tool that gives you click data, shows you the web pages with the best performance, queries for which your site is ranked best, and errors. At the same time, it gives you data about spam backlinks and the performance of vital elements of the website.

 

You do not update old content on your website

Remember that without quality content relevant to people's searches, you cannot rank in the top positions in search engines.

 

Original Post here: The Top 5 Roofing SEO Mistakes to Avoid