If you are currently in the process of creating and launching an online marketing campaign or stronger SEO for roofers and other businesses, you have probably encountered the term Google Algorithm already. Here are a few things that you should know about the term:
- The definition – an algorithm is a set of rules written for performing a certain task;
- How Google algorithm takes that definition one step further – Google uses an extremely complex and frequently changing algorithm to serve the purpose of making the results to the searches launched by internet users relevant. While Google does not make its algorithms public, what we know is that they order the hits on results pages based on the occurrence of the search term in strategic parts of website contents, such as the headers, they evaluate the number of organic links toward the site and they also assess how responsive the website is (how seamlessly it displays on mobile devices as well as on desktop computer screens).
The evaluation, though very complex, is performed by the search engine incredibly quickly. The algorithms are also changed quite frequently, that is why website rankings might also take very short to change, but they are always influenced by the quality of the contents published on websites.
Article Source on: What Is a Google Algorithm?
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