Roofing PPC Do’s and Don’ts

 

Pay-per-click (PPC) advertising can turn to be an effective way to get more traffic to your roofing business website quickly; however, small companies often make mistakes that undermine their campaigns.

Here is how PPC works: Through Google AdWords, Facebook Ads or other programs, marketers specify the money they are willing to pay for visitors who click on their sites. They also point if they want their ads to show up in search engine results or in advertising areas embedded on sites. It is a bidding system in which the advertiser who bids the most for a certain targeted keyword also receives the most exposure.

Although PPC advertising may seem simple, amateurs and newbies risk to create campaigns that generate only very few clicks, because they target the wrong keywords or lack a compelling message. So, consider these suggestions to avoid the mistakes most entrepreneurs make at the beginning of the road:

Do`s

It is not enough to have well-chosen keywords. By setting the right SEO for roofers objectives, target, ads (text and image) you will have better performance. Constant optimization of the campaign is another very important aspect. Everything is measurable. You can monitor the number of clicks you paid for, what your budget is, and how well your campaign converted.

Don't`s

• Avoid too general keywords
• Don't overload keywords
• Don't ignore technical errors that could prevent conversions from being tracked

Original Post right here: Roofing PPC Do’s and Don’ts

How important is Google My Business Optimization for Finding New Clients

Local marketing is a key aspect of an effective internet marketing strategy. For a roofing business that seeks more local clients, a traditional approach to search engine optimization (SEO) will not be enough. In fact, marketing targeted to a local audience requires its own set of unique strategies.

If you have a local roofing business, you must register it on Google My Business. Here are some reasons why you should do it:

• Your site's visibility will increase in local searches
• The organic traffic to your site will increase
• The number of customers interacting with you will increase
• You will improve your branding
• You will engage positively with the local community
• You will benefit from higher conversion rates

You cannot really have a local SEO strategy if your business does not have a Google My Business profile. GMB listings always appear before other Google search results. Any business with a GMB profile appears in Google Maps, which makes it more accessible to anyone looking for products or services in that area. A GMB profile will also increase the degree of interaction with customers. Reply to reviews and react to photos, questions and comments left by customers on the GMB page. Do not forget to make regular posts about new products and services, or any other important news.  For a marketing firm that will help you succeed, look to https://www.roofingcontractormarketing.com/.

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Reasons You Don’t Get Roofing SEO Results

 

Your campaigns to promote your roofing business do not perform well? What should you do to make sure that search engine optimization works for you? Here are some reasons why you do not get the desired results:

Reason 1: You did not set your goals correctly

If your website is not well positioned in the top, based on long and varied keywords, you cannot expect to succeed.

Reason 2: You do not take SEO seriously

Search engine optimization does not mean adding some keywords, getting a few links and then forget about your website for gods know how long. You need to spend enough time to get results. SEO is an investment in your company and should be treated accordingly by attaining a roofing SEO company having these credentials.

If all you do is submit your site to the search engines, you will not be successful. You need to invest time and effort in the correct optimization of your website.

Reason 3: You focus on the wrong elements

Many webmasters are obsessed with the length of the title tag; others insist on details such as internal links and whether they add the rel = nofollow attribute to them or not. The most important factors that ensure a top position are the basic ones: optimizing website pages to ensure they have quality content and obtaining quality links.

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Reasons to Hire a Roofing Marketing Agency to Write Your Blogs

 

The main goal of an online marketing agency is to bring added value to businesses, in the long run. Make up of a whole team of professionals, from content creators, to SEO roofing specialists and technical team of people who know how to best optimize your roofing business` blog, an online marketing agency can offer you promotion strategies in the online environment, so you can have a coherent and efficient communication, a quality professional image, be in the top of Internet searches and, of course, have more customers.

What are the best reasons to collaborate with a marketing agency to write your roofing business` blog?

• You work with specialists who know in detail all the important mechanisms and tools of the online marketing; you will not have to hire extra people in your team or train those you already have.
• You benefit from advice and support in fulfilling your business objectives, as well as from all the knowledge and updates in the field (because the online environment is very dynamic and things change quickly, only the specialists working in this field are up to date with all the news).
• You increase your notoriety, you have a much better presence in the online environment, you increase your site traffic and, of course, the sales.
• You can opt for complete digital marketing services: Google Ads, SEO optimization, video marketing, personal branding services and online reputation management.

Original Post here: Reasons to Hire a Roofing Marketing Agency to Write Your Blogs

How Expensive Are Google Ads

 

Would you like to promote your roofing business with Google Ads, but do not know if it is the best solution for you? Do you want to know what the necessary budget would be and what you could get for the money invested? Wondering how the Google AdWords system works and how much it costs to promote a site on Google?

All the answers to the listed questions are key information for any business, and should be apart of the roofing SEO services you attain.

The answer to the question "How much does an AdWords campaign cost?" depends on the industry, the business, the competition, how much time you invest in setting up campaigns, whether you do it through your own resources or outsource.

You can make an estimate using Keyword Planner, but keep in mind that this will not be 100% accurate. This tool does not take into account Quality Score or AdRank, which are basic elements in the bidding system on which AdWords campaigns run. This tool is only meant to provide keyword ideas and an estimated cost to promote through them.

The options offered are among the most diverse, ranging from general keywords to specific keywords. You can try to add more keyword lists and, depending on the costs, you can choose the most suitable option for your budget.

 

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SEO vs. PPC – Which is Better for Your Business?

If you have a new website for your roofing business, you most likely want to promote it. Obviously, you need customers for your business to work, but at the beginning of the road, you may not understand much about digital marketing. Some people will recommend you to focus on SEO (search engine optimization), others on PPC (pay per click).

Well, the truth is that both SEO roofing and PPC options are very good and must not exclude each other.

Tips

You can learn about both methods on your own. However, the process is cumbersome and it can take years to actually master SEO and PPC practices. That’s why it is best to hire specialists to make professional advertising campaigns for your business.

Why?

Well, in SEO, if you make big mistakes and constantly violate Google's terms, you can end up with a penalized website. This will translate into high costs in the future, to fix the mistakes you have made.

When it comes to PPC, do not forget that you play with budgets, and Google aims to take your money. If you do not create an effective campaign, you may find yourself spending a lot of money on irrelevant keywords that bring you no customers!

Since SEO takes some time to start delivering results, we advise you to start with it as soon as possible. In the meantime, you can run a Google Ads campaign, until some SEO results will show up.

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Tips for Google My Business Optimization

 

If you are at the beginning of the road, or you have decided to make your roofing business more visible online, in your area or city, to increase the number of customers, Google my Business is definitely the place where you should focus your efforts.

According to statistics, approximately 90% of Internet users search for a local business on their smartphones, at least once a week. You will increase your chances of attracting customers to your location if your roofing business has accurate, complete and optimized information in Google search results.

Fill in all the information about the company

• Categories - Including your business in a certain category will not only help users find you, but will also change the options available in your Google my Business account.
• Working hours and closing days
• Phone number
• Website
• Services
• Products
• Description and keywords - Try to write down a description that satisfies potential customers and is also SEO friendly.

Add photos

According to Google, companies that include photos of their business are seen by about 35% more people. You should use relevant photos and videos, in your profile.

The importance of reviews

Reviews are the most important ranking factor for local searches. If your business has no reviews, this will greatly reduce your chances of appearing in local search results and Google Maps listings. Lack of customer reviews harms consumer confidence, and users will be less likely to visit you. Always respond to reviews, even the most critical ones, while always remaining professional and polite.  Looking for a great SEO company such as https://www.roofingcontractormarketing.com/ is an important step to establish this ranking strategy.

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How to Measure Roofing SEO Results

Wondering how effective your roofing SEO campaign is? There are indicators that you need to consult and constantly change in order to get the best results for your roofing business, even consider Roofing Contractor Marketing for better results.

SEO campaigns are the efforts responsible for the online presence of your website and the visibility it enjoys in front of existing and potential customers. However, the results may appear only after a few months, but if they are delayed even more, it means that you need to improve certain things.

Measuring campaign success is easier said than done. An in-depth analysis of the data within the site is needed. From keywords, to organic traffic and back links, there are a lot of elements with specific data that can turn your efforts into a success or a failure.

How do you measure the effectiveness of an SEO campaign?

• Check your keywords. If your site ranks well for a particular keyword, it will appear among the top results, which is a top priority.
• Check your conversion rate. Visibility is great, but what really matters is to turn your visitors into customers.
• Back links are another important factor. If another website links to your page, you may increase your search engine rankings.
• Check your spam score, as it can drastically lower your site's authority.
• Check the number of pages viewed for each visit and the average duration, to identify details related to the level of popularity. Also, watch out for the bounce rate!

Original Post here: How to Measure Roofing SEO Results

How Does Roofing SEO Differ for Commercial vs. Residential Roofing?

As with any kind of marketing strategy, using roofing SEO can boost your business. But it has to be used correctly. For instance, some people may think that advertising for residential clients is just the same as advertising for commercial ones. Just because the company is the same that doesn’t mean that they have the same message for both client categories.

For example, when doing roofing SEO for residential clients, a roofing company may focus on a greater visibility in the searches that include more domestic activities. This can mean anything from generating content that refers to how to patch up old roofs in mid-century houses all the way to including tips for people that are looking for a roofing inspection but don’t know where to begin. The important thing here is that the messages are focused on residential clients.

On the other hand, when doing roofing SEO for commercial customers, a roofing company has to change its approach. Companies often aren’t interested in solutions to make their roofs look better. They are looking for cost effective ways to literally keep a roof over their heads. So, the message has to change in order to address these concerns.

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Do Local Homeowners Use Mainly Search Engines to Find Roofing Contractors?

The internet has become a vast ocean of information that many people use in order to find anything, from the useful to the useless. Many homeowners, especially new and young ones, understand this and use it to find information about anything they need for their house. It is easier and way faster than having to go thru magazines and flyers. This is why service providers, roofing contractors included, now really heavily digital marketing and tools like Google Ads in order to get to this younger demographic, as part of your plan in implementing SEO for roofers and other industries.

Finding a contractor via search engines has become the new norm nowadays, and getting with the times is imperative for any business that wants to remain relevant in an ever-changing financial landscape. This is why Google Ads is one of the best tools any company, for instance a roofing contractor, can use in order to connect to potential clients.

But although Google Ads may seem like a dream come true for any small business owner, using it can be tricky, especially if you are a beginner when it comes to online marketing. This is why many prefer to leave this job to professionals that understand how to best use this service to their advantage.

Original Post here: Do Local Homeowners Use Mainly Search Engines to Find Roofing Contractors?

Roofing SEO Tips and Tricks – How to Find the Most Relevant Online Tools for Promoting Yourself?

As with any business, roofing companies sometimes need some help in order to get the attention of potential customers online. There are a lot of SEO (search engine optimization) techniques and digital marketing tools that a roofing company can use to improve their online visibility, one of them being the pay-per-click system, or PPC for short.

Although PPC might not be the best way to get organic traffic for your roofing website, it is definitely a way to ensure that you are visible to potential clients from all over the internet. This marketing technique can be used to generate visits, and potentially transform them into engagement, especially for new companies that are just starting to build their online presence.

But creating the right PPC campaign takes time. Know where to place your ad and how much to promote it to a certain demographic isn’t something that just anybody can do. Sure, one could start reading on how the system works, but that just means that the time spend doing that wouldn’t be used to generate revenue for the company. This is why many roofing companies, when they want to use this advertising tool, call in marketing professionals with https://www.roofingcontractormarketing.com/  that can help them grow and bring in new clients.

Article Source here: Roofing SEO Tips and Tricks – How to Find the Most Relevant Online Tools for Promoting Yourself?

How Competitive Is the Roofing Industry?

Just like any other industry, roofing is also a very difficult one to make a name for yourself, especially if you are a newcomer to the game. And it is even harder and more important to maintain that name once you’ve made it. That is because there are a lot of roofing companies out there and the competition is fierce. That is why roofing marketing from a really good roofing SEO company is so important, both for seasoned contractors and for those who are trying to enter the roofing business.

Each year a lot of roofing companies pay a lot of money on roofing marketing in order to make sure that they stand out in the crowd. This is the easiest way these companies can get to potential clients and make sure that they stay ahead of other competitors that, although may offer cheaper services, don’t provide the same quality of work.

But roofing marketing is not just about taking pictures of your crew replacing shingles or patching sealing materials. It involves a lot of very serious work and that is why many roofing companies need the help of other professionals in order to make sure that they are represented the best way possible.

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Is Google My Business Optimization Something You’ll Need to Promote Your Roofing Company?

The short answer to this is that if you want your roofing company to be successful, yes, Google My Business optimization is a must have and a part of SEO roofing strategies. But before you rush to create your profile and start pushing buttons you should firstly understand how it all works.

The main thing you need to know about Google My Business optimization is that it shouldn’t be used recklessly by just anyone in your company. Usually this tool is used by experienced SEO professionals that help other businesses grow and attract more clients by creating a more appealing online presence for them. Constantly optimizing information, including your business in the most relevant categories of indexes and making sure that you always use the best pictures and videos to promote your services are the best ways of making sure that this tool is being used to its maximum capacity.

By using Google My Business optimization, one can mainly increase the visibility of a business on a local scale. With more and more companies from around the world offering solutions and advice over the internet, it is easy to miss something that one might need that is right in front of him. This is why GMB, as the professionals call it, makes sure that the most relevant solution locally is also the best promoted one.

Originally Posted over here: Is Google My Business Optimization Something You’ll Need to Promote Your Roofing Company?

When Do Google Ads Work and When Do They Not?

Google Ads as part of your roofing SEO services is definitely one of the most powerful tools that any business owner can use in order to attract more clients and make their business more visible. It has been developed in order to extend the reach of ordinary online campaigns and also to add value to any marketing strategies and solutions a company might come up with. But just because a business invested in such a tool, doesn’t mean it can do magic.

For those who don’t understand how Google Ads work, it may seem like that those who understand it are doing magic. But there are a few simple rules one must follow in order to make these ads work for them. Firstly, any company has to correctly define its audience. This means that the messages and content it generates and promotes have to be crafted so that a certain group out of the general population is specifically targeted. This way you know that you are “talking” directly with who you know is “listening” for the specific things you have to say.

A lot of people also might thing that simply creating a website and then using Google Ads to promote it will instantly create growth and revenue. They do not understand that, although a virtual presence is necessary, it isn’t enough to just launch a website and then just sit back and let it do its thing. You have to constantly update it with information and content in order for it to be attractive and engaging for potential clients – and for Google too. This is why most successful companies hire professionals to handle these things for them.

Original Post right here: When Do Google Ads Work and When Do They Not?

Why Roofing Marketing Requires Both Online and Regular Strategies

Whether you have a business that specializes in industrial roofing, or you are more into the domestic part of the field, roofing marketing should be one of your main concern. This is because you have a lot of competition out there and you need to get your message across to all potential clients.

Many of the traditional strategies regarding roofing marketing are still responsible for bringing in a lot of customers for roofing companies. This is because they usually appeal to older home and business owners, that have grown accustomed to look for solutions in more familiar places. A well thought out slogan along with some good pictures on a billboard or on a flyer can still be pretty effective for those who still believe that the best help can be found offline.

But roofing marketing can’t be done simply by taking out ads in your local newspapers and magazines and putting up a billboard or two next to the main road. Todays’ marketing campaigns have to have both an offline side as well as an online one. This is because more and more clients, especially young ones and those who are looking for industrial solutions have taken to finding the information they need on the internet. This is why no roofing company that wants to remain relevant in todays’ market can afford to ignore online marketing and should seek the help of professionals like Roofing Contractor Marketing of Denver for effective online marketing solutions.

 

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SEO and Blogging – The Ideal Combination for Putting Your Roofing Company on the Map

What does SEO and blogging have to do with roofing? A lot, if you plan to promote your brick and mortar roofing business and get as many customers as you can. The idea behind SEO used to be simple, but changes to the algorithm used by Google has also inspired other search engines to make things more complicated for the SEO experts but also more fair for the site owners trying to get noticed.

 

Blogging works very well together with SEO in that it is a constantly updated source of original content that targets a specific niche or topic. When it comes to roofing, your expertise can fuel the creation of valuable, SEO-optimized blog posts that will not only boost your ranking in search engine result pages, but also lead you to increased traffic to your websites and a larger number of people actually inquiring about your services.

 

The ultimate result of a good combination of SEO optimization and blogging will be that your phone will start ringing off the hook and you’ll manage to enjoy higher profits and a better online reputation. For all that to happen, however, you will need the support of a dependable and trustworthy SEO specialist from https://www.roofingcontractormarketing.com/ as well as a professional blogging or content creation service that will provide you with well-written, 100% original content for your blog.

Originally Posted over here: SEO and Blogging – The Ideal Combination for Putting Your Roofing Company on the Map

How to Use Social Media to Promote Your Roofing Business

 

Promoting your roofing business might seem like a difficult endeavor. However, you have to remember that with all this technology available, you have a better opportunity than any roofer in history to make it big and attract more clients.

 

Social media is a big part of the marketing campaigns and promotional efforts that roofers should get acquainted with. You’ll find that there are a large number of different options for using the largest and best social media platforms to your advantage:

 

• Build a solid and transparent profile/page that will allow you to connect with possible clients and is oriented towards solving their issues.
• Get involved! Don’t wait around for local customers to somehow find your social media page or you’ll be waiting for a long time. Use groups and comment on posts providing insight based on your roofing expertise and try to actually talk to people in a more personal and engaging way.
• Pay someone to create picture and video content unique to your roofing company. You’ll find that custom video ads can be invaluable on a platform like Facebook, and images will work very well on Pinterest and Instagram.
• Combine your social media campaign with a working SEO campaign to drive more people to your website and gain greater exposure overall.  You can also have your business promoted by a roofing SEO company to gain all of the above benefits as well.

Article Source over here: How to Use Social Media to Promote Your Roofing Business

Is Google My Business Optimization Difficult?

 

Google My Business (GMB) is an extremely helpful service that you can use to promote your business over the internet. Whether you own a business that sells online products, or a brick and mortar store or contracting business that installs siding and roofing products, there is a lot you will be able to gain through the use of an advanced service for Google My Business optimization.

 

The idea is simple: you provide information about your business, and GMB opens the door to new avenues through which internet users are able to find out more about your business.

 

Of course, the optimization process is less straightforward than that, and depending on the specific details of your business, it can actually get pretty complicated. Some information might be more important to add in your case than others. Also, a lot of the information you add will be more helpful if you have an actual physical location and you’re targeting a specific local demographic.

 

At the end of the day, you might find GMB optimization to be somewhat more difficult than it’s worth spending time on. That is why, to avoid wasting your valuable time and still get the benefits that GMB optimization can offer, experts will recommend that you hire a dependable marketing and SEO roofing specialist to help inform you, guide you and provide you with the right support and services to fully optimize your Google My Business account.

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How Efficient Is PPC for Targeting Local Customers Looking for Roof Repair?

It’s pretty amazing how much digital marketing and advertising has evolved in recent years. Still, while the field of video ads continues to become more expansive and complex, traditional ads through Google’s PPC program are still among the highest ranked ads when it comes to locally targeting new clients and improving the reputation and online exposure of roofing companies.

 

When it comes to targeting local customers in need of roof repair, PPC ads can be more efficient for short term projects as part of the SEO for roofers regimen, especially to get people interested in your roofing company when they are looking for emergency roofing services. Many people turn to Google to find a roofer fast when their roof is damaged by a storm, for example. As a result, mentions regarding storm damage and hail damage will likely work well as keywords used for your Google PPC ads.

 

Other PPC platforms aside from Google can also be used equally as well to find local internet users. However, only Google can generally offer the kind of exposure and the ability to connect you with new clients that will actually show clearly on your profit sheet. If you hire an expert to take care of your PPC campaign for you, then your results should be even better, and you should gain a lot of new clients within a very short time.

Original Post here: How Efficient Is PPC for Targeting Local Customers Looking for Roof Repair?

The Power of Google Ads to Get Your Roofing Service Known Online

 

Starting an ad campaign can always be a problematic prospect. However, with Google ads you’ll not only enjoy a much easier process of getting your ads up faster, but also an excellent tool for locally targeting your roofing business’ future prospects and clients with great accuracy. Here are just a few of the benefits Google ads can offer:

 

• Google is currently the most powerful and popular digital platform in the world, and gaining access to Google ads is, as a result, a highly effective strategy in instantly gaining more exposure and starting to make your company more well-known.
• As a roofer, you can benefit from Google’s PPC ad campaigns to a significant extent, since they are designed to be very effective for local targeting and for helping brick and mortar businesses and a great component to your roofing SEO services. All you’ll need is a good keyword research initiative to track down and use the most effective keywords for your campaign.
• Combining Google ads with newsletters, organic SEO and other social media ads will definitely pay off in the long run. Google ads will help you really put your business on the map and consolidate the marketing power that all the other methods of promotion will offer you. It’s likely through Google that most of your new clients will find you, and you’ll find that a good ad campaign using Google ads will be one of the best method for building up your image.

First Posted right here: The Power of Google Ads to Get Your Roofing Service Known Online

Should You Get Roofing SEO as a Sole Roofer?

Using SEO is useful whether you own a large company, or you’re a sole roofer. Unfortunately, not all individual roofing contractors make enough money to hire an expensive roofing marketing service, and some prefer to cut corners on their marketing plans. The result of this can lead to fewer jobs and less profit.

 

If you want to expand your roofing business and become more efficient and successful, it’s important to consider saving some cash and investing in a professional roofing SEO service. Of course, while it depends on you how much you’re willing and able to work and how many roofing projects you can accept per week, most experts will agree that there has to be a kind of balance between spending money on marketing and accepting a lesser exposure for your business.

 

However, in general it is recommended that you hire a professional from Https://roofingcontractormarketing.com/, since it will take a lot of the marketing work off your hands and free up your time so you can deal with new clients calling in. Also, by getting search engine exposure, you will easily open your business up to new avenues of expansion, and you’ll soon find that your profits will allow you to hire skilled technicians that can help you with the more complicated jobs.

Originally Posted here: Should You Get Roofing SEO as a Sole Roofer?

What Should Roofing SEO Specialists Ask from a Commercial Roofer?

Although many commercial roofing experts know their trade and are very skilled at what they do, it can be difficult to promote their services without the help of a dependable roofing SEO company professional. But how do you know that the SEO company you hire can actually help you as a roofer?

 

One of the ways SEO professionals gather information is by asking questions. You’ll find that you can learn a lot about the expertise of an SEO service provider, not just by making your own inquiries, but even simply by answering the questions they put to you:

 

• They may ask you about the size of your company, your specialization and the location you cater to. This is a good sign, as it shows that they already know a good deal about the need for promoting your company in local searches and how to go about starting that.
• It might sound like a red flag if your SEO expert asks you to set up a website or buy paid social media ads. However, these methods, combined with tools like Google My Business, actually work very well together with a good SEO campaign, and they’re far cheaper when compared to other methods of local promotion, such as TV and newspaper ads.
• They could also ask questions about how you deal with clients, what special offers you have and whether or not you can focus on both commercial and residential roofing. Such details will usually help them create a clearer profile for your company that will allow them to target your audience and specific SEO keywords more efficiently.

First Posted right here: What Should Roofing SEO Specialists Ask from a Commercial Roofer?

Would Roofing Marketing and SEO Be a Profitable Investment for Your Local Roofing Company?

One of the more important things to keep into account when you want to expand your roofing business and promote your company is the use of a viable marketing and SEO strategy. SEO (search engine optimization) is a method of promotion that not many roofers knew about in the past, but continues to become more and more popular as time goes by. As such, a combination of specialized roofing marketing methods and SEO methods that are distinctively useful for promoting brick and mortar companies should be considered for any roofing business that wants more exposure.

 

As you might have already heard, hiring an SEO company such as Roofing Contractor Marketing will not cost you a lot of money, and it’s one of the most efficient ways to promote your business online. SEO companies work hard to learn all about the newest algorithms used by search engines and use that knowledge to the advantage of their clients – either through regular content creation and keyword research, or through the use of complex software and analytics tools designed to give you the edge over your competitors.

 

For most roofing businesses, SEO needs to be combined with social media marketing, PPC marketing, specialized roofing blogs and some form of email marketing. While you can hire a separate service for each of these, most experts will recommend you to simply hire a single SEO company that specializes in roofing marketing, so they can take care of everything for you.

Article Source here: Would Roofing Marketing and SEO Be a Profitable Investment for Your Local Roofing Company?

Is Email Marketing a Good Goal to Pursue for Your Roofing Business?

A lot of roofers are great at what they do, but when it comes to promoting themselves, they might fail to provide future customers with what they need in order to even find them. If you don’t promote yourself properly, then even people who would normally not hesitate to hire you for a job might go to the competition – either because they have a shinier banner, or because they are better able to convey what their business can help clients with.

 

While owning a website and using an SEO campaign is great for promoting your roofing business, it might not be enough when it comes to roofing SEO management. In many cases, it will merely bring people to your website, but it won’t get them to call you up and ask you for a quote.

 

Email marketing is great for convincing people to perform a certain action, such as clicking through to a page, calling a phone number or downloading a pamphlet or an ebook. Most people won’t do all that if they see a link or number on your page, but they might do it if you provide them with good content and calls to action that resonate with their mindset.

 

Hiring a reliable SEO and online marketing specialist will help you get to the bottom of how to use email marketing in general, as well as how to blend it with your existing marketing methods to promote your roofing business as effectively as possible.

Article Source over here: Is Email Marketing a Good Goal to Pursue for Your Roofing Business?

How Does Local Marketing Work for Roofers?

Traditional, local marketing methods are still great for businesses such as roofing companies, that operate mainly in a specific localized area. These methods can include anything from knocking from door to door, to crafting complex TV ads that are aired on local channels during commercial time.

 

Of course, some local marketing methods are more expensive than others, but for many roofers they are worth it. They can reach locals who need their roof fixed immediately or who have to replace their roof before selling or after buying a house. Business owners might also prefer a professional commercial roofing company that is able to invest in TV and newspaper ads simply because it gives them more credibility as an established, local company or contractor.

 

The combination of local marketing with newer methods for locally targeted SEO roofing strategies, ad campaigns and online marketing campaigns can be a great additional idea for improving local marketing efficiency and cutting the costs you would have to cover as part of your local marketing campaign.

 

Most roofers can benefit a lot from an online presence, and these days having a website and promoting it through SEO and internet marketing is no longer a luxury, but a necessity. If you fail to comply with it, your conventional marketing methods might not be enough to help you compete with some of the best roofers in your area, who might not offer services as good as yours, but will still get ahead because they invested in hiring a dependable and knowledgeable SEO specialist to help them out.

Article Source on: How Does Local Marketing Work for Roofers?

Why Should You Opt for Facebook and Google Ads?

 

When you’re trying to promote your business online, regular organic SEO methods can only take you so far. Other methods are often needed as part of your roofing SEO services, such as e-mail marketing and social media marketing campaigns that can provide you with a more targeted means of conveying your message to specific demographics of people and a better give and take when it comes to communicating with your clients and prospects.

 

Facebook and Google ads have come a long way in the past few years. These days they are far more efficient at conveying your message as well as easier to customize. Facebook ads in particular make excellent use of video tools that can provide you with a means to create professional looking ads and unleash them on the social media giant to take your message and promote your business to a lot of people.

 

With google ads, the advantage is SEO. Most businesses that have a clear selling point and a well-defined funnel for turning their prospects into clients can make good use of a PPC (pay per click) Google ad campaign, and Google will provide them with the perfect tools to tweak and customize their campaigns and find the best keywords that will help bring them a lot of interested leads and new customers.

Originally Posted right here: Why Should You Opt for Facebook and Google Ads?

Blending Traditional Roofing Marketing with Cutting Edge SEO Practices

 

As a roofer who may have been in business for more than 20 years, you probably already know what works in terms of traditional marketing. Billboard placements, knocking from door to door and the use of direct mail campaigns, TV ads and newspaper ads can still work very well. However, the problem is that they are time consuming and quite expensive to set up.

 

While cutting down but still using conventional marketing methods is a good idea and it’s sometimes even important for roofers to do, you’ll find that these methods are far more efficient when they are combined with high end technology and the use of cutting edge SEO practices.

 

SEO (search engine optimization) has taken hold as one of the most efficient and affordable methods for businesses to promote themselves online. Because there are so many internet users looking for roofing companies on their laptops and smartphones, you can look up search terms they might use and incorporate them into your content to get better exposure.

 

There are also more complex methods you can use with the help of a marketing specialist. Some of these may include using locally targeted SEO campaigns, setting up and optimizing your Google My Business account, combining SEO and social media marketing, and optimizing your website to be scalable, easy to navigate from any device and search engine-friendly.  For more cutting edge technologies see https://www.roofingcontractormarketing.com/.

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How SEO for Roofers Differs from Regular Search Engine Optimization

In the case of regular search engine optimization practices, you have a business that’s being promoted online, but the business itself might not even have an actual, physical location. If you’re selling products, providing online consulting services or creating internet courses for people trying to learn a certain skill, chances are your SEO promotion will be somewhat more vague, and it won’t need to point to a certain location that your clients can visit.

 

SEO for roofing companies is very different. In these cases, you have to promote yourself as an actual business that is physically bound to a certain area. You can’t operate in Florida if your headquarters are in California, and even if you had a large enough roofing company to do that, your SEO practices associated with your Florida outlet would have to be very different from the one you use on the West Coast.

 

Another way that SEO for roofers differs from regular SEO is that it has to be more oriented towards demographics that are specifically associated with a certain area. In most cases, you can pick and choose your preferred audience based on your personal preferences, but a roofing professional can’t easily target younger individuals, for example, in an area where more than 70% of the population is over 35. This can make your localized SEO strategy very tricky and require the support of a dedicated and knowledgeable SEO specialist.

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Is Google My Business Optimization Important for Your SEO Plan?

 

The use of Google My Business has been promoted in recent years by many experts worldwide. This free tool allows you to enhance your business promotion strategy to the point of roofing SEO services and customer communication will be far easier than it used to be in the past:

 

• Google My Business can help you boost your local recognition and attract more clients locally through improved local SEO and by helping people find your business on the map. For brick and mortar businesses and contractors, this is an essential benefit that cannot be emphasized enough.
• Communication with customers is extremely essential if you want to make sure that your business has valid recognition and that people not only know what you’re all about, but can also give you their trust. With Google My Business, you can better communicate with customers and figure out how to tweak your SEO and marketing plan in order to provide them with more relevant content that is likely to link their desire for quality service with what you have to offer.
• Finally, Google My Business will allow you to receive a lot of reviews from your clients, which can be considered valid and relevant, and can also help you with your SEO goals.

Originally Posted on: Is Google My Business Optimization Important for Your SEO Plan?

Best Practices for Roofing SEO – Getting Your Website to the Top

 

In search engine optimization (SEO) there are some practices that work really well. However, as SEO continues to become increasingly more complex, and companies tend to hire marketing experts who know all about the newest developments to make sure their pages reach the top of search engine result pages, you’ll find that managing SEO on your own will become increasingly difficult.

 

To put it generally, there are some practices that will help you right away, even if you don’t know much about the subtleties of the science of roofing SEO tactics:

 

• Publish original content on a regular basis. Having a blog attached to your website and publishing new content regularly will definitely help with your SEO goals.
• Consider doing some keyword research to find out what search terms people use when trying to find a company like yours. Then add those keywords to your content.
• Study the type of content that your competitors use. In general, it’s better to focus on helpful content that people will appreciate, rather than simply promoting all the good things about your company.

 

These tips are just the tip of the iceberg. If you want to make sure that your website grows in popularity and that you can drive a lot of traffic to it from search engines like Google and Bing, talk to your local SEO specialists to see what you’re going to need.

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How Does PPC Help the Marketing Strategy of Your Roofing Company?

 

PPC (Pay Per Click) advertising is among the strongest strategies that can be used for promoting a roofing company. If you own a roofing service and you operate within a specific area, then you might find that people tend to search and find your roofing company exactly when they need it. Most people will not look up your landing page unless they actually want to ask you for advice, to call you over for a roof inspection, or to hire you for a specific job.

 

The reason PPC advertising is great for a service such as this is it targets keywords people are likely to search for when they are looking to actually hire a reliable roofer, and it places your ads at the top of the search page, even above regular, organic search engine results. So most people who actually want to hire you will likely click right on your ad, since they already know the ad is there to promote an actual service and not a blog post or a social media page.

 

Still, PPC has to be used carefully, and you’ll need the help of an online marketing professional such as Roofing Contractor Marketing to get it to work properly as part of your strategy. Failing to do so could actually end up making you lose money, since PPC requires that you pay a small amount each time somebody clicks on your ads.

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How To Increase The Number Of Contact Form Submissions On Your Website?

In case you have invested in your website, you may be interested in finding ways to make it generate more leads. Maybe the contact forms should also raise your attention, just to make sure you are doing the right thing to get the desired submissions, and therefore that you are reaching more customers.

One good strategy is to reduce the number of form fields. In other words, you should try not to request too much information or ask too much of your users’ time to fill in a contact form. The number of fields on a contact form can drastically reduce conversion rates. At the same time, the information included in your form should be relevant for your effort to generate leads.

Moreover, your business necessities should dictate the fields you include on your form. In other words, you could try and see which fields work best for attracting traffic to your website.

Another good idea is to place your contact form in a good location. Ideally, it should be visible and appealing to users. Also, you could include several calls-to-action all throughout your website, which internally link to your contact page. Have a professional SEO roofing company do on page techniques to increase traffic as well.  And in case you decide to include your contact form on some other pages than your contact page, you should place the form lower on the page.

Article Source right here: How To Increase The Number Of Contact Form Submissions On Your Website?

How Much Does My Website Count To Rank Well On Google?

One of the best ways to improve your Google rankings is by on-site SEO. In other words, you can optimize your page in just a few minutes, and can see the first results in a few days. There are many techniques to improve your Google ranking, including the so-called “frontloading”, which refers to the action of placing your keyword right at the beginning of your title tag.

Another important aspect to bear in mind is that you need to have at least 1800 words of content, in order for your website to count to rank well on the online search engines. In fact, larger content certainly has a huge impact for ranking well. What you should definitely do is try to cover mostly anything there is to know about the topic of your business. Another important detail is to use your keyword at least two or three times on a page.

Apparently, the ideal place to use keywords is in the very first 100 words that can be read on your website. If you use keywords much later in your content, Google will not be able to find it too easy, and, therefore, neither your target audience. Each page should have a meta description that is worth clicking.  Look to Roofing Contractor Marketing to get your company ranking and building your business.

 

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When Should I Consider Pay Per Click (PPC) Advertising For My Roofing Business?

In case you want your roofing business to stay on top of the game, perhaps you should consider using Pay Per Click (PPC) advertising as part of your roofing SEO services. The main reason why you could consider PPC advertising for your roofing business is in case you need an immediate impact. That is because, usually, other forms of online advertising such as SEO, content marketing or link building can take a lot of time to have a real impact.

Pay Per Click is an advertising tool that helps companies promote their services through paid ads. These advertisements appear on the results of Google searches. Moreover, at the very first glance, they seem no different from organic search results. In fact, their value strongly relies on their ability to resemble organic search results.

There are several ways in which PPC creates leads. The most frequent way is that of a call to action button or link, with a phone number, an address, and so on. Keyword targeting is another strategy by which leads are created. At the same time, the page linked to your ad could encourage visitors to turn into customers.

You could consider this type of advertising for your roofing business in case you want to reach more customers in a shorter period of time.

First Posted here: When Should I Consider Pay Per Click (PPC) Advertising For My Roofing Business?

Top 3 reasons NOT to do your own Search Engine Optimization (SEO)

Small and mid-size businesses often find it hard to stay on top. In our present-day reality, it is essential to use online marketing tools and strategies, such as search engine optimization. There are many benefits related to using SEO, among which we could mention: making your business more visible, establishing you as an opinion leader and converting more leads which are actually looking for what you are offering.

There are several good reasons why you should not try to do your own search optimization, and, instead, should rather rely on professionals. Here are the top 3 reasons why you should hire an expert roofing SEO company:

1. A SEO expert certainly has more knowledge than you in this field. In case you are unfamiliar with the latest trends in SEO, it is counter-productive to gather information on your own. By outsourcing your SEO you can gain time, and thus can focus on things that pertain to your expertise.
2. You can bring more traffic to your business’ website. SEO experts can specifically target search engines.
3. SEO professionals are an affordable investment for your business. Attempting to do your own SEO can cost you a lot of money, efforts and important resources.

 

 

 

Original Post here: Top 3 reasons NOT to do your own Search Engine Optimization (SEO)

How A Google My Business Listing Helps Your Roofing Business To Be Found

We are living in a digital era, and we rely on the automatic and online tools offered by present-day technology to improve our businesses, while also promoting them more easily and directly. A roofing business needs both an online, and offline exposure in order to reach more customers and increase their chances to obtain more jobs, and therefore more profit.

Google My Business is a free online tool that many businesses benefit from. At the same time, this platform enables the communication between business owners and their customers, by allowing them to respond to customer reviews, getting an idea about how prospective customers are reaching your business, adding photos, etc. When prospects reach your business, they need to find accurate and updated information.

Of course, you may be wondering where the listing for your roofing business may appear. Well, the fact is your GMB listing can actually appear in several different places. The most common places include the branded searches, in which prospects are looking for the brand’s exact name. Moreover, your GMB can also appear when a prospective client initiates a search on Google Maps.

You need to make sure your GMB listing is getting qualified roofing leads. You need to choose the right category and set your service area properly.  For increased traffic look to https://roofingcontractormarketing.com/.

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Common Mistakes When Looking At SEO Results

If properly and smartly used, SEO marketing can hugely increase your sales and improve your business in general. However, there are certain mistakes that can prevent you from making the most out of this amazing online tool.

One of the most commonly occurring mistakes is that of not knowing your target audience. Although many marketers may think that they know enough about their audience, it may happen that they are actually unfamiliar with their customers’ actual behavior on their market. Moreover, customers usually expect quick answers to each of their inquiries. In this respect, it is important to use both historical and real-time date when looking at roofing SEO results.

The best and perhaps the only way to determine whether your SEO strategy has brought the desired results, is to correctly track its progress. It is never a good idea to neglect the numbers. It is very important to set up and review your analytics on a regular basis. For example, you can use Google Analytics or Google Search Console and measure the performance of your website.

Some other details which may cause your SEO strategy to be less effective include: slow to load video or image content, non-responsive web design, block files, and so on.

Originally Posted over here: Common Mistakes When Looking At SEO Results

5 Ways SEO Can Help Your Roofing Business

Perhaps it happens for you to see your roofing competitors on top of your online searches, and began wondering how that is possible and how you could also get a front spot. Search engine results are brought by many factors, but SEO for roofers can certainly help a lot.

 

Search engine optimization is a marketing tool used by businesses to promote themselves to local customers. The order of appearance for business listings is based on mathematical algorithms, namely by calculating how close a business is to serve the needs and desires of a certain audience.

 

Here are 5 reasons why SEO can be a good idea for your roofing business:

 

1. SEO is usually affordable. Digital advertising and printing can cost quite a lot. But when you are starting to use SEO, many costs will go down, and you can get a big return on investment.
2. Using SEO can help your business increase traffic at a very rapid pace. This can be great news for those who have noticed a decrease in their business website’s traffic.
3. SEO can make your business more credible to the eyes of your customers.
4. SEO can help you stay competitive.
5. SEO services certainly do work. A good SEO can help you achieve your marketing goals quick and easy.

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3 Tips For Effective Social Media Marketing

Social media can be an amazing marketing tool, if used the right way. No matter if you have a new or an already well-established brand you can still use this type of marketing to increase sales and grow your business both online and offline. Social media as part of your SEO roofing process can help you connect with people and quickly improve your brand’s image. Here are 3 effective tips for a successful marketing on social media channels:

 

1. Have a specific plan for each platform you are using. Thus, you need to determine why you are choosing a certain platform, who will be your target audience, what type of posts are best recommended on a certain platform, and how to make your posts stand out.
2. Being consistent is essential. The consistency of your posts depends on the exact platform you are utilizing. For instance, while Instagram Stories or Twitter need frequent posts, Facebook or Instagram Posts may need less frequent attention. Again, you need to clearly establish your target audience for each platform.
3. Always be familiar with the trend. You should find out about the popular trends on each particular platform, in order for your marketing to achieve its desired purposes. While following current trends, you also have to make sure your message remains focused.

 

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How to Find the Top Rated Roofing Companies in the Denver Area

There are a lot of roofing companies these days competing for supremacy in Denver and the rest of Colorado. The state itself is like a haven for new businesses, as the expansion of the Denver area has already attracted a huge number of new homeowners and business owners, and the new buildings and houses they use are not always up to par with the highest standards.

 

Finding the top rated roofing companies in Denver, therefore, can be a very difficult task. A lot of new companies are cropping up all around the place, so you will need to do your research properly in order to find the best of them.

 

One of the most practical approaches is to look online, do some research on the skills and experience level required for specific roofing tasks, and check to see if the roofers in the area have that level of expertise. Make sure you do a detailed background check, as well as interacting with them to see if they are knowledgeable, active and engaging enough. Also, make sure you read up on their reviews, ask for references and inquire whether the roofers you’re targeting are licensed, insured and bonded.

 

Through these initiatives, you can effectively cut down on the amount of time you spend on researching roofing companies and find the top rated roofers in Denver more easily.  Some of the best will have really good roofing SEO services implemented to get them to the top of the list.

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Why Does a Roofing Company Need an SEO Company to Thrive?

A lot of people these days use laptops and smartphones to find just about any kind of service you can think of. According to a recent survey, almost 70% of people actually just use their mobile devices to shop online, rather than opting for newspapers or even online ads accessed through a computer or a laptop.

 

This big shift towards digital content has roofing professionals a little confused, since many of them were used to promoting their businesses through conventional means for decades. However, if you want to keep up you simply have to consider some form of digital marketing and search engine optimization (SEO) in order to promote your business properly.

 

Local SEO makes sure that your business gains recognition on the internet and has a solid online presence. If you want to make sure that people actually find your ads and online content, which will point them back to your website, roofing blog or social media account, you will need the help of a professional roofing SEO company.

 

Instead of letting you deal with the heavy lifting of SEO, an accomplished SEO company will do everything for you, including devising a sound, locally targeted SEO keyword strategy, creating SEO content, improving your onsite SEO elements and tracking the analytics of your business to adjust the plan as needed. With their help, your roofing business will get more clients than ever, and your profits will soar.

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Top Signs That Your Current Marketing Company Is Actually Failing You

If you have a business that needs to be promoted in a highly specific way or for a targeted demographic or area, you might already have hired a marketing company or a digital marketing professional to get that done for you. Sometimes, however, results are very slow to appear, and you’ll find yourself having to step up and talk to your marketers about the slow progress:

 

• SEO does take a while to implement. However, if it’s already been more than 3 months and your business is not getting many more leads than when you started out, then that should act as a red flag showing you that something is seriously wrong. Consider confronting your marketing company about the methods they use to help promote your business and the reasons why results are taking so long to show up.
• A digital marketing company that doesn’t communicate or fails to explain things in laymen terms is also a problem. Think of the progress you can make if your marketing experts could actually explain the intricacies of what makes your marketing plan better than others and what you can do to adjust your business so that you can get better results.
• There are also subtler signs that your current marketing company is failing you, such as an inability to think outside the box and to keep up with new changes. A good marketing expert should always be on their toes and willing to tweak and improve the current plan to help their clients get the most out of it.  Find one of the best at https://www.roofingcontractormarketing.com/.

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What Are the Top 3 Services in Digital Marketing That Every Roofer Needs?

Trying to promote your business as the best roofing company in town? These days you can’t really achieve that goal without a sound and solid locally targeted digital marketing campaign. If you want the best results, consider the following top 3 picks for digital marketing services every roofer should know about:

 

1. Local SEO (search engine optimization) is probably the most important digital marketing method and service that roofing companies need. If you want to promote yourself in an efficient way, you can’t ignore the importance of hiring an SEO specialist for your roofing SEO services, tracking the feedback, searches and clicks your website gets, and using all that insight to create an improved marketing campaign for targeting local and mobile searches in your area.
2. As mentioned, you might need a website to make your SEO campaign as efficient as possible. SEO works best if you have an actual landing page to promote, and to get a proper website for your roofing business, you will need the services and support of a professional web developer with good knowledge of SEO and web design.
3. Consider using tools such as Google My Business to have a better grasp over your local marketing campaigns. Google My Business is a tool that enables entrepreneurs to create a unique business profile, track SEO data, generate leads, and much more.

Originally Posted over here: What Are the Top 3 Services in Digital Marketing That Every Roofer Needs?

What Is the Difference Between Using SEO and GMB to Promote Your Business?

Organic SEO (search engine optimization) has been in place for a long time, and has undergone many changes throughout the past 10 years. From the implementation of the Panda and Penguin updates years ago to the more recent changes associated with Google’s algorithm, entrepreneurs have had to adapt to the formation of a veritable science before they could use SEO successfully to promote their business. More recently, the trend has been in place to hire professional SEO roofing experts and developers instead of working on SEO yourself.

 

GMB (Google My Business) has been introduced more recently to help business owners promote themselves more efficiently using Google. While the use of GMB has not eliminated the need for organic SEO, it has made everything much smoother when it comes to gaining more visibility, creating stunning listings and gaining access to valuable feedback.

 

Google My Business enables users to track the results of their marketing campaigns better, get valuable information about how their business is received and implement changes to draw in more leads and clients. However, in many cases you will find that there is a need for a more unique approach to promoting your business which requires SEO campaigns that go beyond the scope of GMB. As such, the best approach is to use both SEO and GMB to boost your marketing efforts and increase your sales.

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What Is the Best Way to Start Collecting Reviews on Google Customer Reviews?

If you just got started as an entrepreneur, you will want your business to be appreciated by the right customers and gain a good reputation, not just through your own marketing efforts, but through your clients themselves.  Companies like Roofing Contractor Marketing of Denver know how to improve your ratings as well.  It's good to note that here’s a big difference between a business that just promotes itself and one that is promoted by its customers, as the latter will usually receive a lot more recognition than the former.

 

Google’s Customer Reviews service is a free service that helps you get valuable feedback from people who have used your products and services. Using it is extremely easy. You simply have to sign into your Google Merchant account, select the “Merchant Center Programs” in the upper right corner, then click on “Get Started” in the part where it says “Customer Reviews.” The setup is straightforward, and you’ll soon be able to collect your Google customer reviews without any problem.

 

Some of the best practices regarding the use of Google Customer Reviews includes rewarding your clients and employees for writing reviews about your company and products, sharing reviews on social media channels, doing market research about the main preferences of your customers and making sure you include your reviews and testimonials on the main pages of your website.

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Is July the Right Time to Begin Marketing a Roofing Company?

 

A lot of experts will tell you that the end of summer and the beginning of fall is one of the best times for promoting your roofing company. Whether you’re a small roofer  trying to gain recognition, or you own a significant roofing company that has already established itself on the market, this fact holds true in all cases.

 

The thing about the period between August and November is that most homeowners have finished with their holidays and they begin preparing for winter. As a result, a lot of people tend to plan their home renovation projects for this period, and some even save up until that time in order to spend more money on projects involving fixing up their roofs or installing new gutters.

 

For roofers, promoting and marketing their services through a roofing SEO firm for this time is therefore very essential. Unfortunately, even with the best SEO and content marketing company at your side, you won’t really see huge results for your campaigns until a month or two after you started it. So the month of July is not only a good time, but pretty much the perfect period in which roofing contractors can promote themselves in order  to enjoy the best results coming from their marketing tactics right around the beginning of September.

Original Post here: Is July the Right Time to Begin Marketing a Roofing Company?

Should You Still Work on Your Sales and Advertising During the 4th of July?

A lot of people prefer to go on a trip or spend time with their family on the 4^th of July. So you would expect that not many will be willing to go out and buy something during this time. However, that’s not really reflecting of the reality of what is happening. A lot of homeowners, for instance, look for new homes to purchase during the 4^th of July period, because they hope to get a better price. Similarly, there are many who have time off and prefer to spend much of it shopping for gifts and things they need around the house.

 

If you plan to interrupt your sales and advertising during the 4^th of July, you should know that you’ll be passing up a golden opportunity of making a lot of money. Sellers who understand this fact are almost always able to create working deals and great marketing content that will help them sell more and promote their brand names.

 

As an entrepreneur, you will do well to use the 4^th of July to your advantage and bring a smile to the face of many Americans who will appreciate your awesome products and services. So make sure you plan your advertising campaign early on so news of your business will reach even your busiest of clients.  Companies like https://www.roofingcontractormarketing.com/ can keep your advertising going strong.

Originally Posted on: Should You Still Work on Your Sales and Advertising During the 4th of July?

The Top Ways for Starting to Collect Your Leads as a Roofer

 

Roofers have a difficult time collecting leads in some cases, simply because the competition in their area is pretty fierce, and many less experienced or less established roofing professionals simply don’t get the chance to reach a larger audience.

 

One of the ways you can start finding more leads as a roofer is to set up your very own website. This approach is an excellent one since it enables you to not only increase your reach and reputation with SEO roofing strategies, but also to establish an entire brand and a spider web-like following that will just attract more and more people to itself over time.

 

You also have to be on social media, and you’ll need a blogging and/or SEO campaign to draw in more prospects and clients. The goal is to show people that you know your stuff. Post interesting, helpful and entertaining social media content about the main roofing issues and how to solve them, engage with your customers in the comments or by posting video responses to their questions, and use SEO to target local search results so that the people in your area can find your website and landing pages more easily.

 

The main idea should be not to create a robot-like method of sharing content, but to become more approachable to your audience. That way they’ll trust you more, and you’re also likely to get better reviews as people will view you as a friendly and helpful roofing expert.

First Seen over here: The Top Ways for Starting to Collect Your Leads as a Roofer