As with any kind of marketing strategy, using roofing SEO can boost your business. But it has to be used correctly. For instance, some people may think that advertising for residential clients is just the same as advertising for commercial ones. Just because the company is the same that doesn’t mean that they have the same message for both client categories.
For example, when doing roofing SEO for residential clients, a roofing company may focus on a greater visibility in the searches that include more domestic activities. This can mean anything from generating content that refers to how to patch up old roofs in mid-century houses all the way to including tips for people that are looking for a roofing inspection but don’t know where to begin. The important thing here is that the messages are focused on residential clients.
On the other hand, when doing roofing SEO for commercial customers, a roofing company has to change its approach. Companies often aren’t interested in solutions to make their roofs look better. They are looking for cost effective ways to literally keep a roof over their heads. So, the message has to change in order to address these concerns.
First Seen on: How Does Roofing SEO Differ for Commercial vs. Residential Roofing?
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