What Makes Roofing Marketing Special?

Roofing marketing is the process of promoting a roofing business with the help of various methods. While in the past, the term was used to refer to a collection of digital and traditional, paper-based methods, very few roofers today use paper-based advertising, most contractors focusing their efforts exclusively on digital tools. Here are some features that make these roofing marketing campaigns special:

• The aspect of seasonality – roofing services are readily offered the year around, but the peak period for roofers is from spring to around the middle of fall. This means that roofers either launch intensive campaigns during that peak period to attract customers they prepare for that peak period launching campaigns in winter, to make sure that they are fully booked for the hot months.
• Budget constraints – most roofers are one-man shows or businesses that work with small teams and they are usually on a shoe-string budget as well. This means that an efficient roofing marketing campaign should be one that is very efficient, but that can deliver that expected efficiency with very low costs. Fortunately, there are many great methods to achieve that, the best options being a campaign that has a Google My Business element as well as a strong presence on a variety of social media platforms.  Get some of the best roofing marketing in town at https://www.roofingcontractormarketing.com/.

 

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