Marketing Your Roofing Company Using Google Ads

 

Currently, Google AdWords is one of the most important online advertising tools to bring targeted visitors from Google directly to the website of your roofing company. Business owners often ask themselves questions like "Why should I use Google AdWords?" or "Do Google AdWords campaigns really work?"

Well, here are some extremely good reasons to use Google AdWords as part of your roofing SEO services.

The results are measurable - one of the most important benefits is the possibility to effectively measure the results and to constantly improve the campaigns according to your audience.

Investments are small – compared to other advertising tools, Google AdWords costs are much lower. You set the maximum budget you want to invest (per day and per campaign), depending on your goals.

It is faster than SEO – if your roofing business is at the beginning of the road, the results of an SEO strategy will be visible only in a few months. However, Google AdWords campaigns offer you immediate results, traffic to your website and even sales.

It is more interactive – Google is constantly improving its algorithm to give its users the best experience. Paid ads on Google are becoming more and more interactive, which gives advertisers the opportunity to effectively promote their business.

You can do remarketing - you can "follow" those who have already visited your site or shown their interest in certain products/services, through suggestive banners that urge them to come back and, why not, to complete the process of acquisition.

 

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How Does Google Ads Work For Your Roofing Business?

 

 

Have you wondered how can you attract more users to the website of your roofing business through Google Ads? Or more than that, how can you attract more potential customers?

Google Ads is the promotion tool offered by Google that easily integrates into any roofing marketing strategy. It is also one of the best sources of quality traffic. Why? Because it comes with paid ads (results on Google pages) for what users are searching for. Moreover, it is suitable for all types of companies – including small local roofing businesses.

How does Google Ads work?

Relatively simple, on an auction system (bid money/clicks), you create ads, a list of keywords, then you constantly optimize the campaign, so that Google displays your ad in the best positions, with the most effective cost.

To understand the mechanism, imagine that you want to promote, in your campaign, modern metal roof systems, which your company sells and installs. You create a dedicated campaign from your ads and a set of keywords that will trigger your ad to appear on relevant searches of interested users. You bid money for clicks, depending on the position you want to have in relevant searches, as well as depending on how competing companies bid. If you want to stay in first place in a highly competitive sector, then it is possible that that cost per click will end up being very expensive.

This is a Search-type campaign, but Google has multiple solutions, and you can use any other type of campaign, depending on your budget and what is best suited to your business needs.

 

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PPC For Roofing Companies – How Does It Work?

When starting a business, promotion is perhaps one of the most important things to consider. Traditional media are losing ground to online which has become the primary source of customer attraction and an important part of the marketing strategy. Whether we are talking about a small, medium or large business, a very good online promotion solution is PPC marketing with a company like Roofing Contractor Marketing doing the work.

Using PPC marketing, the client is not paying for a promise, but for a real, measurable result. It is a valuable tool for developing brand awareness, generating potential customers and especially for conversions.

All the "magic" happens within search engines. It is known that the position your business holds on the search pages plays an important role in attracting traffic to the site. You can get in the top searches using SEO, but it is a long process and can be expensive.

This is how PPC marketing enters the scene, which involves bidding to obtain the first positions in the search. Specifically, the PPC specialist registers your site on the specific network and sets the amount, called BID, that the client is willing to allocate to occupy one of the first positions on the search page. You, the business owner, will only be charged when a potential customer clicks on your ad.

PPC marketing can bring many benefits to your business, among which the best known are:

• Providing immediate and consistent results
• Allowing you more control over your budget
• Ads will reach the right audience
• You can measure and track data to adjust your ads.

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Google My Business Optimization – Best Practices For Roofers

 

 

Most people today start their searches through Google. Thus, the free Google My Business profile allows you to make your roofing business visible and connect with potential customers who browse on Google, giving them the opportunity to call you, send messages or leave reviews.

Your Google My Business profile can be the first impression that your potential customers get, so you will want to make sure it is a good one. The more easily customers can access different information about your roofing business, the more you will attract their attention.

Here are a few best practices for SEO for roofers interested in Google My Business optimization:

• Constantly update your information about your roofing business. Make sure that the information displayed on Google Maps - such as the address, services provides, phone numbers or internet address - is correct and up-to-date.
• Add opening hours. And update it, including the holiday schedule!
• Customize your business description. Include in the description any detail that differentiates your business from your competitors. Show potential customers what's unique about your services and products. For example, emphasize the fact that your roofing company provides emergency roofing service 24/7.
• Stand out! Add photos of your business headquarters and of different projects in your portfolio.
• Do not neglect the potential to make your brand more visible. Add the logo of your roofing business to create a brand identity, so that customers recognize you more easily.

 

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Roofing Marketing Techniques For A Successful Business

 

It is extremely difficult to provide a service and differentiate yourself from other similar businesses, especially in a place like the roofing industry, which is very competitive. However, there are some SEO roofing techniques through which you can develop a successful business:

Social media

Social networks are used today by many roofing businesses to increase their visibility and interaction with people, which proves beneficial in attracting new customers. Image means everything on these channels. Thus, it is necessary to make your products look as good as possible and to create an impactful message.

Video tutorials on YouTube

One of the communication techniques in marketing consists in making video tutorials, which will arouse the interest of consumers. In the roofing business, they can be very effective, because many people are interested in small operations that they could do on their roof, without necessarily calling on specialists. Of course, you shouldn't encourage them to climb on the roof without protective equipment and do who-knows-what dangerous things, but video tutorials related to cleaning gutters, identifying leaks in the attic, etc. will surely be appreciated.

Blogs

The function of a blog is similar to that of video tutorials, only that the information is written (possibly accompanied by video materials). If your business does not have a blog, you need to create one right now, because people are looking for all kinds of information on the Internet, from the simple ones to those that require massive documentation. It is proven that once a person finds what interests them on a blog page, they will come back for more. Quality content, photos from your company's portfolio, etc. all of these will have a positive impact on your brand.

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Examples Of Roofing Marketing Ideas That May Work For Your Company

Finding the best new ideas or marketing strategies to grow your roofing business can be difficult. Whether you want to optimize your online presence, promote discounts or simply try new marketing methods, there are a few effective and creative online marketing ideas that may work for you.

Creation of a website and a blog

If your roofing business does not yet have an online presence, the most effective strategy for promoting it is to create a professional online presence. A website and a blog are the first steps you must take in this regard. To make them effective, in such a way that they promote your brand and bring you customers, you should hire specialized online marketing agency.

Promotion through quality content

Another effective way to promote your roofing business online is by publishing quality content on your website. Good content attracts many visitors and creates long-term relationships with customers. They will appreciate your work, and your company's products and services will become better known.

Promotion through Social Media

This type of promotion can be very efficient, but you must keep in mind that organic posts may not have the desired impact due to the algorithms set on social media channels. Again, to be successful, the safest thing is to work with professionals specialized in online marketing at https://www.roofingcontractormarketing.com/.

 

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Roofing SEO – Strategies That Really Work

There are essential steps in building a winning SEO strategy for your roofing business. When businesses follow this process, they see real results: better positions in Google's search results pages (SERPs), increased traffic to their sites, more leads coming through their doors... and even more money in their bank accounts!

Set a business goal

There are many different goals you can have when it comes to SEO, and having  none is not an option, otherwise your efforts will be wasted and go nowhere.

Study your competitors and the market

Next, in order to build a winning roofing Marketing plan for your business, you need to understand your competitors. What are their business goals? How do they compete with each other? What are their strengths and weaknesses and how can you exploit them to get an advantage on the market?

Optimize your website for search engines

This third step to building a winning SEO strategy can be done by:

• Identifying potential issues with your website's architecture, content and code (e.g., robots.txt)
• Fixing these issues as they arise (and making sure they do not happen again)
• Mobile optimization - It's important that mobile users also have a great experience on your site; this means optimizing for mobile devices and their unique usage patterns and behavior, including voice searches!

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Getting Started With Roofing SEO

Do you want to know how can the website of your roofing business reach the first positions in peoiple`s searches on Google? Do you want to attract many visitors to your website without having to pay for each and every one of them?

"Search Engine Optimization" means optimizing the site for search engine results. The search engine is like a huge network of information, and the links represent the links between this information.

There is a very big difference between paid advertisements (Google Ads), through which the website of your roofing business ends up as an ad at the beginning of a Google page, and the natural or organic positioning in the first search results that appear due to SEO optimization.

Namely, SEO services are what make it possible the meet between the clients  looking for roofing services and the service provider (your company), in the online environment. A well-structured site, with good speed and the right tags will be prioritized in Google results. As competition is an engine for evolution, so is SEO: it moves the online world.

So, the question "what SEO is?" can be answered like this: SEO is the religion of websites today.

In 2022, the user experience and how comfortable people feel when navigating the website of your roofing business is essential, so getting started with roofing SEO means finding an expert to optimize your website.

 

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Common Problems to Avoid When Setting Up Your Roofing Company Website

When creating a website for your roofing company, mistakes can be easily made. But there are some ways to avoid common problems when you are in the process of setting up your roofing company website.

For instance, you should avoid making your website’s navigation difficult and poor. Your customers should be able to easily access the exact information that they need when navigating through your website.

Another common pitfall to avoid is that of not making any clear calls-to-action. There should not be too many descriptive paragraphs. Instead, your intended customers should use a specific button to purchase a product or subscribe to your website.

A cluttered website may be another mistake to be avoided at all costs. Prioritizing your content and determining what is important for your readers is essential, to be sure. Another common mistake is the failure to update your website on a frequent basis. Removing expired content and fixing broken links is vital for attracting customers and keeping your already-existing ones.

Not being aware of your competitors is another error you can make with your company’s website, so it's important to acquire good roofing SEO services to get noticed above your competition. In fact, you should check on your competition’s website to discover their good points and their mistakes, so that you can learn from them.

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