Have you wondered how can you attract more users to the website of your roofing business through Google Ads? Or more than that, how can you attract more potential customers?
Google Ads is the promotion tool offered by Google that easily integrates into any roofing marketing strategy. It is also one of the best sources of quality traffic. Why? Because it comes with paid ads (results on Google pages) for what users are searching for. Moreover, it is suitable for all types of companies – including small local roofing businesses.
How does Google Ads work?
Relatively simple, on an auction system (bid money/clicks), you create ads, a list of keywords, then you constantly optimize the campaign, so that Google displays your ad in the best positions, with the most effective cost.
To understand the mechanism, imagine that you want to promote, in your campaign, modern metal roof systems, which your company sells and installs. You create a dedicated campaign from your ads and a set of keywords that will trigger your ad to appear on relevant searches of interested users. You bid money for clicks, depending on the position you want to have in relevant searches, as well as depending on how competing companies bid. If you want to stay in first place in a highly competitive sector, then it is possible that that cost per click will end up being very expensive.
This is a Search-type campaign, but Google has multiple solutions, and you can use any other type of campaign, depending on your budget and what is best suited to your business needs.
First Posted over here: How Does Google Ads Work For Your Roofing Business?
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