Why Use Social Media?

What was once a novelty 5 years ago is now becoming a standard marketing tool for many businesses. Social media platforms offer ways to enhance sales and communication with customers in ways that traditional marketing can’t – and it’s because social media happens in real time. Customers no longer have to wait for a post card in the mail or a phone call to learn about your company's services; they can go online and gather real time information about your company or your competitors if you are not using social media outlets.

Skeptical about using social media marketing for your business? Keep reading for just a few reasons to go social.

1. Deliver a Better Customer Experience

Social media platforms, like Facebook, offer a way for business to connect with people through conversation before and after the sale. You’ll build trust and loyalty by communicating with your customers via social media, and you’ll create a brand image of transparency and accessibility.

Afraid your customer base is not using social media? The fastest growing segment in social media is 45-54 year olds. 55% of Americans 45-54 now has a profile on a social networking site and 30% of Americans 55 and above are in the social networking game.  Statistics show that social media is not just for kids anymore.

2. Help Your Business Get Found Online

You can enhance your company's visibility and recognition through social media. Most customers use the internet to locate the best companies/products to use and the top social sites consistently rank high in search engines like Google and Bing.

There are currently more devices connected to the internet than there are people on the planet. The reality is if your business cannot be found online, your business does not exist.

3. Attract New Customers

When done right, social media marketing is like word-of-mouth referrals on steroids. By utilizing social media you allow customers to reach you easily online where they can share your company information with their friends and followers.

There are 665 million people active on Facebook every day and the average number of “friends” a single person has is 141. Imagine if all your happy customers shared your business information with their list of friends and followers? The potential for new customer acquisition is virtually limitless.

4. Drive Repeat Business

Social media allows you to stay engaged with current customers more than any other form of marketing. Social platforms work as a mico-website where you can promote your business, services or offer coupons to have your existing customers come back for more.

47% of Americans polled  say Facebook has the greatest impact on purchase behavior (up from 24% in 2011).

Want to learn more about using social media for your business? Give us a call today at 1-888-474-7276 or visit us online at RoofingContractorMarketing.com.

Roofing Websites - Ideas to Improve Leads

All roofing websites should be designed with the primary mission to convert visitors into calls or form submissions.  That is easy to say, hard to do.  Often times we hear clients tell us they want "A Clean Site - not too much text please".  Is this a smart way to think? 

The Art of web design can often hurt your conversions, not help.  Conversion strategy is science, not art.  Too often a business owner is "sold" on "a clean look" that makes him or her happy but does not get the job done of converting the visitor into a potential customer. More often, Website DESIGNERS are not marketing specialists - they are artists. Art is great for your wall, but maybe not for your website.  You need a website conversion specialist, not a designer.

Here are a several tips to improve conversions on your roofing website:

• Phone Number BOLD in upper right hand corner
• Seems super basic, right?  But many do not have a phone number and seem to encourage only an email or form submission - not a call...

• Reviews - and Links to Reviews
• Link out to review sites where customers have written good things about you.  Let others share your good business practices.

• Chat Widgets
• There are several companies offering these for individual websites.  Chat widgets can help prompt action and engage the visitor. More people are comfortable with texting now and do not find them as intrusive as they did a year or more ago.

• Time Sensitive Offer
• Give people a reason to act now

• Video
• Let people meet you personally. A friendly greeting can help people feel more comfortable dealing with you.

Roofing websites have a special challenge in that consumers are very aware of bad press from previous bad roofers taking advantage of insurance claims.  Because of this, your website needs to warm visitors to your company story, share your good news/reviews and encourage interaction as soon as possible.

To learn more about roofing websites, visit Roofing Contractor Marketing.com.  America's #1 Roofing Marketing Company.

IRC Summit Event Feb 28th!

RCM has joined Elite Consulting Pro, Acculynx, HailWatch, Pictometry and the UASRC as an official 2013 IRC Summit Sponsor.  This unique 1 day event is on February 28, 2013 and hosted at The NRH Centre in North Richland Hills, TX. 

The IRC Summit is a limited seating event, and is filling up quickly with roofing contractors across the US, determined to make 2013 their best year ever...and we want you there. You may be asking yourself, "What will I get out of the Summit," and "How is this summit any different from other industry summits and events?"

The IRC Summit provides expert "industry insider" knowledge from 7 Storm Restoration Experts, all at one location, in one room, for a full day!  Elite has really gone the extra mile on this, bringing in highly successful roofing contractors with a combined 100 years experience in the business.

Each expert speaker will present for approximately one hour, detailing tactics, processes and specific plans they've utilized in the past to make it to the top...and stay there year after year.

After the last speaker has presented, Elite will start (2) one hour Q & A sessions.  This will allow contractors the opportunity to ask questions, and actually get expert answers in real time.  This truly is a once in a lifetime event...certainly enough to take your business to the next level in 2013 and stay there year after year.

Save $500 off the Standard rate today with an RCM discounted rate.

To Register, go to: https://xi125.infusionsoft.com/go/RCM/RCM/

For discounted rate, you must enter promo code at Checkout: RCM200

Important:  When you click on the above link, it will direct you to the registration page.  You must fill out the IRC web form and click “Reserve my Seat!”  After clicking “Reserve my Seat!” It will automatically take you to the registration page, to submit payment information.  Remember, enter code RCM200 for $500 off IRC Standard investment rate. You must register one person at a time.

***Must submit payment by February 15, 2013.***

We are confident that you will gain the knowledge necessary to increase your 2013 storm restoration profits from tens of thousands to potentially millions...

Here's a brief overview of what Elite expects you'll have the knowledge to execute on in 2013 after the IRC Summit:

In Billing for Contractor's Overhead & Profit, *Increase Job Profit Margins by 20% (O&P), regardless of trades, including "roof only's...with a documented 95% success rate!

In Multi-Family/Apartment Re-Roof, *Sell an additional commercial re-roofing complex job (on the average contract being $125,000 with average profit of 38% - that's an additional $47,500 in NET profit!)

In Insurance Claim Appraisal Process, *Win more battles! Net Profit Increase Potential of $3,500 to $50,000 or more.

Longevity in the Storm Restoration Business, *Net Profit Increase Potential of your business is equal to millions over the lifetime of your business.

In Insurance Claim Construction Law, *Net Profit Increase Potential = Exponential!

In Federal Government Contracts, *Secure an additional Government Construction Project. Net Profit Increase Potential of $6,000 to $500,000 or more.

In Streamlining business processes, including customer acquisition, customer satisfaction, insurance billing, lead generation, job production, maximizing gross sales, and efficiently running a professional Storm Restoration Business, Net Profit Increase Potential is equal to, well, let's just say the sky's the limit.

 2013 IRC Summit Details:

February 28,2013
8:30 am to 6:30 pm.
NRH Centre Grand Hall
North Richland Hills, TX 76180

Lunch provided by Elite Consulting Pro and Pictometry.