Why Use Social Media?

What was once a novelty 5 years ago is now becoming a standard marketing tool for many businesses. Social media platforms offer ways to enhance sales and communication with customers in ways that traditional marketing can’t – and it’s because social media happens in real time. Customers no longer have to wait for a post card in the mail or a phone call to learn about your company's services; they can go online and gather real time information about your company or your competitors if you are not using social media outlets.

Skeptical about using social media marketing for your business? Keep reading for just a few reasons to go social.

1. Deliver a Better Customer Experience

Social media platforms, like Facebook, offer a way for business to connect with people through conversation before and after the sale. You’ll build trust and loyalty by communicating with your customers via social media, and you’ll create a brand image of transparency and accessibility.

Afraid your customer base is not using social media? The fastest growing segment in social media is 45-54 year olds. 55% of Americans 45-54 now has a profile on a social networking site and 30% of Americans 55 and above are in the social networking game.  Statistics show that social media is not just for kids anymore.

2. Help Your Business Get Found Online

You can enhance your company's visibility and recognition through social media. Most customers use the internet to locate the best companies/products to use and the top social sites consistently rank high in search engines like Google and Bing.

There are currently more devices connected to the internet than there are people on the planet. The reality is if your business cannot be found online, your business does not exist.

3. Attract New Customers

When done right, social media marketing is like word-of-mouth referrals on steroids. By utilizing social media you allow customers to reach you easily online where they can share your company information with their friends and followers.

There are 665 million people active on Facebook every day and the average number of “friends” a single person has is 141. Imagine if all your happy customers shared your business information with their list of friends and followers? The potential for new customer acquisition is virtually limitless.

4. Drive Repeat Business

Social media allows you to stay engaged with current customers more than any other form of marketing. Social platforms work as a mico-website where you can promote your business, services or offer coupons to have your existing customers come back for more.

47% of Americans polled  say Facebook has the greatest impact on purchase behavior (up from 24% in 2011).

Want to learn more about using social media for your business? Give us a call today at 1-888-474-7276 or visit us online at RoofingContractorMarketing.com.