The Art of web design can often hurt your conversions, not help. Conversion strategy is science, not art. Too often a business owner is "sold" on "a clean look" that makes him or her happy but does not get the job done of converting the visitor into a potential customer. More often, Website DESIGNERS are not marketing specialists - they are artists. Art is great for your wall, but maybe not for your website. You need a website conversion specialist, not a designer.
Here are a several tips to improve conversions on your roofing website:
- Phone Number BOLD in upper right hand corner
- Seems super basic, right? But many do not have a phone number and seem to encourage only an email or form submission - not a call...
- Reviews - and Links to Reviews
- Link out to review sites where customers have written good things about you. Let others share your good business practices.
- Chat Widgets
- There are several companies offering these for individual websites. Chat widgets can help prompt action and engage the visitor. More people are comfortable with texting now and do not find them as intrusive as they did a year or more ago.
- Time Sensitive Offer
- Give people a reason to act now
- Video
- Let people meet you personally. A friendly greeting can help people feel more comfortable dealing with you.
To learn more about roofing websites, visit Roofing Contractor Marketing.com. America's #1 Roofing Marketing Company.
