Is Your Roofing Website User-Friendly and Easy to Navigate?

Usability – the set of features that make websites easy to use for visitors – is one of the most important qualities of any website and also one that is frequently ignored by contractor websites, including roofing pages. The reason for this is simple: contractors are business people driven by practicality and many of them think that it is enough to have a website that provides a description of their services and their contact details. However, roofing websites need to fulfill the same criteria as a website focused on e-commerce – here is what makes a roofing website user-friendly and easy to navigate:

• Mobile compatibility – most internet users look for the products and services that they need via multiple devices, so having a site that works seamlessly on multiple types pf digital devices is essential;
• A well-designed architecture – users tend to only skim web pages and menu bars to obtain the information they need as quickly as possible, so the format of the content provided on your roofing website as well as the structure of your menus need to be consistent, logical and easy to understand;
• Short load times – today’s internet users don’t wait for more than a couple of seconds for a website to load – if your site is slow, you risk losing potential customers.

 

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How Roofing Testimonials Are a Great Resource for New Customers

The testimonials written by your previous customers and published on your website are a great tool to establish yourself as a reliable and knowledgeable provider of roofing service and also a great tool to attract new customers and are a great roofing SEO services tools. If your great and trustworthy roofing services are highly appreciated by the customers you have previously worked for, but you are not yet using testimonials on your website, here is how to make all that appreciation work for you in the online environment:

• Ask your previous customers to provide testimonials based on specific, targeted questions – you might have lots of happy customers, but they might be reluctant to put pen to paper to share their opinions. Make the writing process easier for them by providing questions to answer, including questions related to the way your customer has found you, the features that they consider the best about your services, a feature that exceeded their expectations, their opinions about your attitude towards solving problems;
• Focus on recent customers – contacting a property owner that hired you years ago to ask for a testimonial might be less efficient than contacting someone who you worked for just a couple of weeks ago;
• Always ask the permission to publish – this is an essential part of the process, you cannot publish any testimonial without the consent of the person who provided it.

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The Benefits of Roofing Videos

The usage of videos on websites and on the social media profiles of companies has been long used and appreciated as an efficient marketing tool. If your roofing website is not using videos now, here are some of the benefits of deploying the tool that will convince you it is one of the best types of content that you can give your audience:

• Improved conversion rates – videos have the potential to increase conversion rates by as much as 80%. A good video, presented by a compelling speaker and conveying information that is relevant for the visitors of your website will convince your visitors to stay on your website and will improve your chances to have a new customer instead of just another visitor;
• Videos can improve the ranking of your website on search engines – search engines rate and rank websites based on various criteria, relevance being one of the most important factors. Videos are considered to be materials that are informative and engaging, therefore the websites that use videos usually rank higher on search engine results pages;
• Encouraged shares – the videos that you publish on your website can be easily shared by your visitors and customers on social media platforms, thus improving your presence on networking platforms.  Find some of the best roofing SEO services with Roofing Contractor Marketing of Denver.

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Why Reputation Management Matters

In the past, reputation management was a term used in public relations to refer to the process of influencing the way a group, an individual or an organization is perceived by the public. Nowadays, the term is used with a very similar meaning, but the scope of the process has been extended to the online environment and it mostly refers to the management of the reputation of the same entities through websites.

The process of reputation management can be handled by the company interested in its own reputation or through a provider of reputation management services.  A good roofing SEO company can increase website traffic quicker and more efficiently for a company that has a great reputation to start.  The related tasks are varied and numerous and will include the following:

• The monitoring of customer opinions across various platforms and websites – being aware of what your customers and clients think about your products, services or attitude is critical for being able to implement any further reputation management measures;
• Providing timely responses – any criticism formulated by your clients and customers needs to be addressed through polite, positive and cooperative responses. The customers who expressed criticism should be contacted to find out more the issue that has caused the dissatisfaction and to propose solutions;
• Internal evaluation and improvement measures – criticism that is justified is worth listening to, so evaluate your operations from the point of view expressed by your critic and figure out how you can improve.

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Why GMB is a Good Resource for Roofers

Google My Business, often referred to simply as GMB, is a free, user-friendly tool offered by Google to businesses and organizations. GMB is intended to be a great, efficient tool that organizations can use to manage their online presence, including Google’s Search and Map tools. Here are the GMB features that your roofing business can benefit from:

• The option to manage your business information – the tool allows you customize the business-related information seen by the internet users interested in the types of roofing services that you provide. To make the most of the feature, check the accuracy of your business address, enter your work hours, your website URL and your business phone number;
• The option to expand your online presence – you can use GMB to find out how your customers searched for your business, how they contacted you (for example, how many people contacted you calling you directly on the phone number that you provided to be displayed on local search results) and use those details to finely tune your marketing campaign;
• The option to find out the opinions of your customers – the GMB tool provides you access to the reviews provided by your customers, which will allow you to engage directly with your audience as well as to improve the quality of your services.

For more information, and getting started, see the professional at Https://roofingcontractormarketing.com/.

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Why and How the Recommendations and Ratings from the Users of Your Website are Important

Checking recommendations and ratings has become an integral part of the process of purchasing products and services from online providers – most users enter keywords into their internet browsers to find relevant service providers and sellers, but before contacting those sellers or providers, they carry out research to find out the opinions of the previous customers of the sellers and providers.

The information that potential customers find out through checking online recommendations and ratings will determine the final decision to use the website’s services, so these recommendations and ratings are essential for any website that wants to build credibility.  The opinions formulated by previous website customers also work in a different direction: the recommendations and ratings hold a mirror in front of the company that operates the website to sell products or to provide services and informs the company’s decision makers about the points for improvement. Most recommendations and ratings are provided based on evaluations not only related to actual products or services, but also evaluations of the customer service and support provided, helping the SEO for roofers website effectiveness, as well as about the methods chosen by the seller or provider for dispute resolution.

As you see, a rating or a short recommendation about your website goes a long way, so find out how your customers relate to your company and determine whether there are areas where you can improve.

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Why Roofing Companies Need a Social Media Presence

If you think of the people you know in terms of their internet using habits, you will probably find that almost everyone that you know has at least one social media profile. If you continue the thought process randomly checking companies that you know or have worked with to find out whether they have a social media presence, you will find the same: almost every company that wants to grow and to attract more customers has at least one social media account. This can mean only one thing: your roofing company will also benefit from having a social media presence and have a roofing SEO company manage your online presence – here is how:

• The social media profile that you create for your company will work for you like a second website, but one that is much easier to manage than your official website;
• The opportunity to engage directly with your audience – social media profiles are great and useful for establishing a closer, more personal contact with your audience, for establishing yourself as a personable and helpful business;
• More exposure – social media shares usually don’t affect search engine rankings, but they offer your business a much more palpable and much more immediate benefit: the opportunity to reach out to customers already looking for the services that you provide, in the geographical area where you are located.

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The Advantages of Hiring A Company to Handle Your SEO

A well-developed, carefully implemented SEO campaign can help your company grow and achieve the success that you have worked so hard for. There are two ways to complete such a complex SEO project: you can either assign someone in your own company to learn about the processes involved, to create and launch your campaign or you can hire a specialized company for SEO roofing to handle the process for you. If you choose the latter solution, you will have to pay the fees charged by the provider of SEO services, but you will have lots of great benefits in return – here are some:

• Improvements for your website – SEO is composed not only of methods used for improving your website’s ranking on search engine results pages, but also on-site optimization, the process of publishing informative, unique, attractive and relevant content on your website. Hiring professionals for your SEO campaign will lead to important improvements of your website architecture and content design;
• A campaign designed by experienced and knowledgeable specialists – Your SEO company will put all their knowledge and experience into your service and will design a campaign that is efficiently geared toward your target groups and uses the media and the type of online content that resonates with the members of your audience.

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Exploring the Most Engaging and Overall Best Web Content Ideas for Roofers

So you have a roofing company, and you’re not sure how to use all these new hi-tech online tools to promote it. With a little effort and the right information, you can even get started without any investment funds, and if you have a few hundred dollars to spend, you can even get a professional or a freelancer to do most of the content creation and editing work for you.

 

What you need first is your own website and blog. In most cases, these can both appear on the same address, although that’s not always a necessity. The idea is to create catchy, engaging and 100% original content that actually informs your visitors about the best roofing practices and about why your company is the go-to roofing service for all the problems that their DIY roofing skills can’t solve.

 

Of course, content creation shouldn’t be limited to the written word. In many cases, the addition of images, animated gifts and videos will also help a great deal. Videos, in particular, have been showing a lot of traction lately, as many people use sites like YouTube to get informed about roofing, and sometimes also about finding the best roofers in their areas. If you can set up a well-coordinated online video account, you’ll find that it will be far easier to target customers and get them interested in the services you’re selling.

Visit https://www.roofingcontractormarketing.com/ for Online Marketing at it's best!

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How Is Social Media Leading to New Customers for Roofing Experts?

Social media and companies such as Roofing Contractor Marketing are constantly leading new customers to roofing websites, and roofers don’t fall short of presenting their services in ingenious and original new ways, while providing prospects and clients with helpful advice to get them on “their side.”

 

In fact, it can be said that social media is in a way a replacement for the talks friends and family members usually had in person, back in the day, regarding the roofing services they should prefer. In many cases, these discussions now also involve the roofer, who can reply in real time even without the client having to call them or set up an appointment.

 

What’s best about this system is that it’s happening almost in real time. Most of the best roofers will not hesitate to reply to their clients’ comments right off the bat, and they also feature many new and exciting posts about their services, that rarely fail to have their prospects hooked.

 

With a well-managed social media account, there’s very little you can’t do. In most cases, you’ll find that even without promoting or updating your social media accounts too often, your work and your skills will speak for themselves, and your satisfied customers will be the ones who will do most of the promoting work for you – free of charge!

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Aiming for the Most Significant Trends in Digital Marketing for Roofers

Digital marketing trends have to do with the way in which you promote your business online utilizing professional roofing SEO services. Even though it’s not always a big factor when deciding on whether or not you’ll get more clients, it can definitely help to ride the wave of digital change and use the most significant digital marketing trends for roofing to your advantage.

 

What you have to remember first and foremost is that the digital marketing trends actually change with the roofing industry trends in the specific segment of the market that you are targeting. A good example is when a new type of material or a new technology appears on the market. Most of the time, when that happens suddenly, roofers and marketers will waste no time and start talking about them as part of their digital marketing campaign. Since it’s a hot new topic, it can get you a lot of exposure, even if you don’t actually promote or sell those types of roofing products.

 

It can also happen that there are new digital marketing trends that impact all industries. Google’s Panda and Penguin updates a few years back are a good example, as they helped pave the way for a new age in digital content marketing, which changed the way roofers promoted their information and skills online.

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How Does Digital Marketing Work in Changing the Roofing Industry for the Better?

It used to be that people found roofing services just by asking their friends and relatives. Today, all that has changed, and roofing is a far more dynamic and technological endeavor. In fact, most people find their roofers online, and it’s the digital marketing industry the one that dictates who gets more online exposure and who doesn’t,

 

Unfortunately, this means that digital marketing has the potential to ruin part of the segments associated with residential and commercial roofing. Just imagine what would happen if a firm without much skill can invest in a detailed online marketing campaign that makes them seem like they’d come out on top.

 

The good news is that this isn’t happening for a very important reason: digital marketing is not just based on how much the roofer invests in their campaign but also on the feedback of the client. In fact, many times, roofers that are skilled at what they do actually use their clients’ feedback to promote their business further. But those that don’t get good enough feedback will never be able to fully erase all the bad comments about them from various social media websites or review sites.

 

In essence, digital marketing is doing a great job to promote the skills and resources of roofers who can truly make a difference. Just encourage your customers to comment about your services, and you’ll quickly see the results!

For superb SEO Marketing services, see https://www.roofingcontractormarketing.com/.

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Why Do Roofing Companies Need Great Websites to Showcase to Their Prospects?

Most services consider that having a great website is not that big a deal if your business doesn’t really require an online presence. However, most businesses these days do require an online presence, and you’ll find that as a roofer, you can easily fall behind your competitors, if they have a good enough online presence.

 

Your website is basically a statement that showcases your roofing abilities, experience and reliability when it comes to coming in contact with new prospects. Turning those prospects into actual customers will depend on what’s on your website, how well it is presented and how good the SEO is so that it’ll only attract the audience you actually want to cater to.

 

But the main reason why your company needs a website and quality roofing SEO company services is for it to help you get more clients. It’s true that a lot of people still search for roofing services through newspaper ads or by asking their friends and relatives. However, many more – especially younger individuals and millennials – tend to search for roofers online and ask them for support and information through their website. If you can provide them with that, then in all likelihood, they will be willing to hire you for any roof repair or replacement jobs that they require even in the long run.

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Getting a New Blog: Why Are Blogs So Important for Roofing Websites?

Owning a roofing company can be a hassle when you have a lot of work to do. Maintaining your online presence can therefore be left on the backburner in many cases, so you’ll end up wondering why it is that, after a long project where you weren’t able to market your business, you end up without any new clients.

 

The answer to this problem is a simple one: get a blog, and provide a hired freelancer or a writing service with some basic information you want on it.  It's one of the answers to questions on how to improve SEO for roofers business.

 

Getting a new blog can greatly benefit your roofing website, since you can add information about your service and links to your website throughout the content. Since your blog will likely receive more online exposure than your website, due to the higher volume of newly updated content, it stands to reason that it will help your online presence grow more easily, and it might even increase your customer base in the process.

 

Having a blog will also give you a chance to showcase your knowledge by tackling difficult issues that homeowners and business owners might have – such as how to correctly perform DIY roof repair, what to look for in a professional roofer, and how to find the best materials for a brand new roof.

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Understanding Social Media Engagement – The Most Important Aspects to Consider

Businesses that have a social media presence need to have a good understanding of social media engagement and what it means. When you sell your products or services to your customers, a social media account is not only meant to show off your business’ image and make people trust you more, but it also serves as a type of customer support and review outlet where people should be able to find real support when it comes to buying or using your products/services and submitting their feedback as well.

 

Social media engagement, as the name would suggest, is a two-way communication. It basically means that you, as the marketer or manufacturer, are willing to engage with clients over your social media account to address their feedback and problems, as well as to provide them with answers to questions they didn’t even know they had.

 

Social media is a great place for that, since customers can safely make their complaints and give their feedback without shying away from being honest and stating the obvious. As the owner of a transparent business that doesn’t avoid key issues and provides real life support, you can use your clients’ feedback to improve your business and your roofing SEO services, provide timely assistance, show that you’re a caring business owner who likes to go the extra mile to offer help, and ultimately, greatly improve on your online reputation in the process.

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The Things Most People Look for on a Roofer’s Social Media

If you’re a roofing expert, you might already know what people are looking for when they contact you by phone. They want to know that you’ll solve their problems, and they want to know that you are punctual, friendly and reliable.

 

However, these days, with social media in full swing and most roofing contractors using it to reply to questions and requests, it’s a good idea to pay close attention to what people might ask on your social media account as well.

 

On social media it’s an entirely different climate for a number of reasons:

 

• People talk to each other as well, not just to the contractor.
• Everything is out in the open.
• The competition is a lot closer – just a click away.
• A lot of people who are 30 or younger use social media rather than email or phone calls.

 

As a result, most people will expect a roofer they look up on social media to be lively, relatable and friendly. They want to know they can trust you and that you are accurate in our work, but they also want you to captivate their attention, provide them with satisfactory and practical tips, and give them a selling point that they can’t refuse – something that makes you stand out from your competition.  For great social media services, look to https://www.roofingcontractormarketing.com/.

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How Digital Marketing Can Help with the Roofing Storm Damage Market

The roofing industry is peculiar in many ways, two such aspects being that bad weather for a roofer is actually an opportunity to get new customers and that the consequences of bad weather also gives roofers the opportunity to help people get their lives back by restoring the integrity of their homes. However, to be able to do all that, roofers need to be able to get through to potential customers and that is when digital marketing comes handy – here is how to use it:

• Create an attractive website and optimize it for search engines – analyze the keywords that your potential customers use the most and use them on your website. Also pay attention to the contents of your site – they should be free from errors, responsive and they should inspire trust;
• Define your targeted segment – create the profile of your ideal customer and tailor the messages you send through your ads campaign or via your social media campaign to make your target group trust you and resonate with your values;
• Local optimization – roofing is very much a local business, so make sure your campaign is targeted towards your specific geographical area;
• Establish yourself as a helpful expert – provide small, but valuable extra features on your website, such as the integration of storm alerts and weather forecasts.  You can also find a roofing SEO company that is the best in the business to do the work for you, so you can focus on your business.

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Tips for Getting Your Roofing Experts Excited About Social Media

Social media platforms are among the most efficient tools of digital marketing available today, yet they are a tool that not many roofers use. If you are providing online marketing services and you want to convince roofers to include social media into their marketing mix, here are some powerful arguments to use:

• The opportunity to interact directly with potential customers – the biggest obstacle that roofing businesses are faced with is the difficulty to reach out to potential customers and to interact with them directly. Social media is a wonderful tool to achieve all that – whether in the form of live sessions or just offering to answer the questions posted by followers, roofing businesses can offer help and establish themselves as reliable and helpful service providers;
• Low costs – compared to the costs of other advertising channels, social media is much cheaper, allowing companies that don’t have a huge budget to tap into its wonderful potential;
• Sharing stories – social media platforms are excellent for creating brand image as well. Sharing personal experiences and success stories are great ways for creating a personable image, one that invites potential customers to engage into direct contact and choose the brand when they need it.  For more tips from social media experts look to Roofing Contractor Marketing of Denver.

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Things People Look for When on A Roofing Website

Let’s suppose that you have your roofing website launched, you have developed and implemented a successful SEO for roofers online media campaign and now you have an increasing number of visitors on your website, but you are not sure whether your potential customers get the information they need from your site. Here are some of the things that people look for on a roofing site:

• Information about the services provided – this is perhaps the most important section, the information that will convince the visitor to continue reading your contents or to leave;
• Contact details – it is essential to have your phone number, your e-mail address, maybe even the URL of your social media profile displayed on each of your pages. Make sure to add a separate contact page, too, maybe with a map that shows your location;
• Information about your prices and the process of providing estimates – you can include information about your prices, but you can also ask your visitors to contact you in case they need an estimate. Decide whether you want to offer free estimates – if you do, specify that aspect on your website. It is a good idea to tell your visitors about how you provide the estimates, that is, how long you take to compile one.

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What Is Local SEO?

If search engine optimization in general is about how to make your website rank better on search engine results pages, local SEO is about how to make your website obtain better results for the searches entered by your local audience. The difference might seem small, but it is, in fact, huge – businesses that sell locally or provide services in a specific geographic area would waste time, money and energy trying to improve their rankings at a global level, but with the right strategy from a local roofing SEO company, they can direct all their efforts towards engaging with their local audience. Here is how to make it happen:

• Make cross-references – word-of-mouth is still a powerful advertising tool in smaller communities, so don’t rely solely on your website and on your social media profiles. Telling people about your website, displaying your online availability on your printed marketing materials contributes immensely to the success of your local SEO;
• Create suitable website design – availability is key when you do local SEO, so make sure that your contact details are displayed by each of your pages;
• Make your website mobile-friendly – no matter what your geographical location, most of your potential customers are probably looking for online information via their mobile devices. Make sure that your website is responsive and it displays corrected on any platform.

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What Is A Marketing Plan?

Behind every successful marketing campaign there is a thorough marketing plan – here is an outline of what that plan should look like:

• A roadmap for reaching out to potential customers – the development of a good marketing plan starts with the analysis of the company’s actual situation, followed by determining the goals to be achieved and selecting the method to be used for achieving them;
• Defining your audience – to be able to speak to your audience in a convincing manner, you need to know exactly who you will be talking to. Try to create an accurate profile of your ideal buyer and figure out how to talk to that buyer in a convincing way;
• Determine the strategies and the tactics – once you know what you want to achieve, it is time to find the tools. Determine what channels you want to advertise on, when is the best time to place your ads and also define whether you want simply to tell potential customers about your products and services or whether you want to reward them, too;
• Implement and test – create and launch your ads based on the guidelines you have established for your campaign and monitor the results to make sure you marketing mix includes only tools that work.  Get started today, contact https://roofingcontractormarketing.com/.

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Why It’s Essential for Roofers to Invest In Digital Marketing

Digital marketing is the ultimate marketing tool today, a tool that no business can afford to disregard. Most people today look for products and SEO for roofers services online, they order those products and service online and they pay for them online as well. While many roofers think that a practical profession like theirs cannot benefit from the virtual world, they are wrong – digital marketing holds as much potential for them as it does for other types of businesses. Here are some of tips about how to use this modern channel to your advantage:

• Social media is cheap and very efficient – social networking platforms are currently considered to be the most efficient online advertising tools. Roofing businesses can use them to reach out to their audience directly, to establish personal contact with members of their target group and to establish themselves as a friendly, helpful and reliable brand. The price that roofers are required to pay for all these benefits is still small, especially compared to the costs of other, more traditional marketing channels, such as printed ads;
• Pay per click will make you pay only when your ads get clicked on – this feature, plus the immediate measurability of success make PPC ads a powerful tool.

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How Pay Per Click Can Help Your Roofing Business

Pay per click advertising, that is, the solution of placing ads on the internet and paying for the placement only when the ads get clicked on by interested internet users, has been around for a long time and is still among the most efficient online marketing tools, one that can be successfully used by roofing businesses, too. Here is how:

• Determine your budget carefully – while doing that, identify the maximum sum that you can spend on your pay per click campaign and the sum that you allocate for unforeseen situations and variables;
• Permanently measure your results – one of the benefits of pay per click campaigns is that their effects are instantly measurable. Make sure to monitor the click through rate of your ads (the number of internet users who click on your ads), the conversion rates generated (the number of users who have actually become your customers) as well as the campaign’s quality score;
• Research keywords – the relevance of the keywords that you use in your PPC ads will determine the price you pay for them as well the efficiency of the entire campaign, so make sure to use the right combination of words and also add terms specific for your location and the area that you want to service.  The steps taken in PPC and other roofing SEO steps are important to the effectiveness of building your clientele.

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How to Take Roofing Drone Videos for Social Media

Drone photography and videography are marketing tools that are becoming increasingly popular these days and the affordability, combined with the wider availability of drones and the wider availability of professional drone photography services guarantee that the solution is here to stay. Here is how you can use it to the advantage of your roofing business for advertising on social media:

• Use footages shot in great weather – a footage that features blue skies and sunshine is always more attractive than the ones shot in gloomy weather;
• Use perspective and close images as well – whenever you want to shoot a footage of a roofing job that you have done (with the approval of the roof’s owner, of course), make sure to start from high up, showing the neighbourhood, then zoom gradually to bring the roof into focus;
• Find out about the social media platform’s requirements in terms of quality and size – your drone might be able to record full-HD videos, but each of the social media platforms that you want to use has specific requirements about quality and they might not allow you to post HD videos, so make sure that you know exactly what resolution and other settings to use with your recordings.  For all your social media marketing needs stop by Roofing Contractor Marketing in Denver and let them help build your online presence to increase your company's clientele.

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Best Practices for Roofing Pay Per Click

Pay per click advertising is among the best components to include into the online marketing campaign you want to launch for your roofing business. The method consists of pacing ads that promote your website and paying the advertising service provider for the space used by your ad only if it gets clicked on. The technique is very efficient and affordable as well, so here are a few tips that can help you make the most of your pay-per-clock campaign:

• Choose your keywords right – it is a good idea to use geo-specific keywords in your campaign. Choices such as “the name of your town + your most important roofing term, such as the name of a product or a service” are usually very efficient;
• Keep an eye on your costs – calculate exactly how much you can afford to spend on your pay per click campaign and monitor your costs permanently to have complete control over costs as well as over the efficiency of your campaign;
• Discontinue underperforming elements – one of the best things about pay per click advertising is that it is completely measurable. Keep an eye on how your campaign elements are performing and don’t hesitate to get rid of the ones that don’t seem to work.  Contact https://www.roofingcontractormarketing.com/ for effective online marketing services.

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Tips for Setting Your Roofing Company Apart from Other Roofers

Do you provide excellent roofing services, offering your vast experience and a professional approach to your clients and you want to distinguish yourself from the other knowledgeable roofers in your area? Here are some tips about how to set your business apart using a mix of marketing techniques:

• Use pay per click ads – these online ads will be displayed in the top section top of search engine results returned for the keywords of your choice, efficiently directing traffic towards your website, but making you pay only when your ads get clicked, an effective step in SEO roofing results;
• Use social media – social media networks are nowadays the go-to source of information for many people. Create an attractive profile for your website and keep it active publishing posts frequently, providing help and advice to interested users and communicating directly with your client base;
• Use company directories – whether you choose online directories or the Yellow Pages, formulate a short description of your services and make sure to add your contact details and your availability as well;
• Use networking – trade shows and meetings organized for local businesses are great for forging new business relationships. If you don’t feel comfortable mingling with strangers, try to prepare yourself for the first event – you will soon get the hang of it.

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Commonly Asked Questions About Roofing Digital Marketing

Most roofing companies consider themselves local businesses that cannot tap into the immense potential offered by digital marketing because their services are confined to specific a geographical area. However, there are numerous great online marketing tools that can be very efficiently deployed by roofing companies – here are the answers to some of the most commonly asked questions about digital marketing and roofing SEO services for roofing companies to help you get a better grasp of the process:

• What is, in fact, roofing SEO – it is the process of using digital marketing tools in order to improve the visibility of the roofing company’s website on search engine results pages and to attract more visitors to the website;
• How can a roofing company benefit from a digital marketing campaign – more visibility on search engines attracts more people to your website, thus increasing the likelihood of getting new customers;
• What are the best digital marketing tools for roofers – to get more visibility, you first of all need to have your site optimized for the keywords that are the most relevant for your business. The content that you publish on your website needs to focus on the selected keywords, then you need to decide what components to include into your campaign. The best mix uses multiple components, including pay per click advertising, social media posts, forum and blog posts to reach out to the widest possible client base.

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How Digital Marketing Can Complement Traditional Marketing for Roofers

Traditional marketing techniques of a roofing SEO company are still tools that are very popular among roofing companies, but adding digital marketing to time-tested off-line methods is an excellent, low-cost way to step up the efficiency of the campaign. Here are some tips for roofing companies about including online techniques to their marketing mix:

• Use pay per click advertising – one of the most powerful and most cost-efficient digital advertising tools is pay per click, a method that places your ads in strategically important locations on the internet and requires you to pay only if the ad is clicked on by one of your potential customers;
• Use social media – social media offers lots of great advertising tools that allow you to establish direct contact with your client base. Many of these tools can be used for free, while others are available for an affordable rate;
• Use e-mail marketing – another great way to get your message through to the visitors of your website who have already expressed their interest in your products and services. The benefits of the tool are many, including retrievability (e-mails can be opened, read and re-read by the addressee any time) and shareability (your addressees can freely choose to forward the messages sent by you to other people interested in your products and services).

Original Post right here: How Digital Marketing Can Complement Traditional Marketing for Roofers

What Features Make the Best Roofing Websites?

The purpose of any company website is to attract visitors who are then converted into clients. Roofing company websites are no exceptions, so here are a few of the most important features to add to make your roofing website a successful and valuable digital asset:

• Website speed and responsive design – nobody likes to wait for website pages to load, so making sure that your pages respond lightning-fast is essential. You also need to make your website on any platform, over desktop computers as well as on mobile devices;
• Inspiring trust – credibility is another important feature that drives conversion and the best way to earn the trust of your audience is through testimonials and reviews added by your previous customers and through high-quality videos and photos taken on job sites as well as of completed projects;
• Contact details – adding your contact details to each of your pages is a great way to save your visitors time and to make sure you are easy to get into touch with;
• Add educational value – including a page on which you publish content that helps your visitors solve the most common minor roofing problems will establish you as a contractor who cares for his customers.

Professional roofing websites managed by professionals like https://roofingcontractormarketing.com/ are some of the best, in driving your business upward to success.

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Tips for Taking Great Roofing Photos for Social Media

The key to a successful campaign on social media is diversity – the best way to achieve your goals is by diversifying your posts, sharing not only texts, but visual materials as well. Quality is also essential in SEO for roofers, whatever you decide to share through your social media profile, so here is how take awesome pics of great advertising value for your social media profile:

• The importance of quality – each social media platform has its own guidelines when it comes to the size, the type and the resolution of the images that you can post on your profile. For best results, make sure to find out and to respect those rules;
• Make your photos varied – it is a good idea to post not only portfolio photos that show the work you have done for previous clients, but jobsite photos, behind the scene photos, even office photos as well. Diversifying your albums will bring you closer to your audience and will make it easier for potential clients to relate to you;
• Always edit your photos – never share any content that you have not edited and curated beforehand. Check both the quality and the content and edit the pics if necessary – if you don’t have experience with image editor programs, find online apps that are free and easy to use.

Originally Posted on: Tips for Taking Great Roofing Photos for Social Media

Creative Digital Marketing Ideas for Roofers

If you are looking for a way to advertise your roofing company without cold calls and other, potentially awkward attempts to contact your client base, digital marketing from Roofing Contractor Marketing of Denver can prove to be the most efficient and most affordable tool that you can use. Here are some creative ideas to maximize the impact of your campaign:

• Engage with your audience directly through social media – create an attractive profile for your company on a suitable social media platform and start posting content that is relevant and helpful for your potential clients to establish yourself as a friendly and knowledgeable expert;
• Conduct live Q and A sessions through your social media profile – people faced with roofing problems will appreciate it;
• Create a profile for your company on business directories and review websites as well;
• Add a blog to your website and make sure you post regularly;
• Offer extra services, such as roofing inspections, for free – it might seem that it is work done for free, but in fact it is a small investment of your time and energy into the success of your business. Make sure to announce the offer or the promotion on your website as well as on your other corporate profiles.

First Posted here: Creative Digital Marketing Ideas for Roofers

Social Media Is an Under-Used Tool for Roofing Contractors

Many roofers tend to dismiss the inclusion of social media into their online marketing mix, saying that advertising on these platforms requires too much work, time and attention. While this is certainly true to some extent (to maintain efficiency, social media profiles need to be refreshed regularly with new content), the outstanding benefits of using social media along with roofing SEO tactics for advertising your roofing services surely outweigh the difficulties. Here are some tips for you leverage the perks of using social media profile for your company:

• Create a plan – determine the goals that you want to achieve with your social media presence and come up with a schedule of when, how and on what channels you want to post. Find out about your target groups habits of using specific platforms and time your posts for when your content can reach out to the highest number of followers;
• Use visual materials – pictures and videos make great posts, especially when you don’t have the time to write a lengthier post;
• Post educative content and engage your audience directly – hosting a live questions and answers session is a great way to establish yourself as a roofer who is not only knowledgeable of his trade, but also willing to help others.

 

Article Source here: Social Media Is an Under-Used Tool for Roofing Contractors

How to Build Online Trust as a Roofer and Improve Your Online Recognition

The first thing you have to consider when it comes to starting to build online trust and a viable online presence is who your audience might be. You’ll need to create a detailed profile of the people you want to sell your services to – such as focusing mainly on upper and middle class individuals or families who own a house and/or a business, who have an income that allows them to afford your SEO roofing services, and who are typically open to the idea of looking online to find local services like roof repair or replacement.

 

Implied is also the fact that your promotion campaign will have to be locally targeted. Now, in order to do this right, you can’t just simply slap the name of the city or area you operate in on your articles and include general roofing content. You will have to address the specific issues that people are interested in solving – such as the problem of choosing the right type of cool roof for a hot area like Texas or Arizona.

 

Finally, building online trust is done through an interactive online presence. This means you not only create or provide helpful content people can view or read, but you also have to read their feedback (especially on social media) and provide them with answers and the opportunity to discuss their roofing problems with you – both online and face to face.

First Posted on: How to Build Online Trust as a Roofer and Improve Your Online Recognition

How Can Roofers Take Advantage of Local Weather Events?

As a new roofing contractor who doesn’t have a lot of connections yet, you can’t just sit at the office and wait for calls. Since no one knows you too well yet, you’ll have to get yourself known, and one of the best ways to do that is by talking to people during or after a storm.

 

While storm chasers go around knocking from door to door and offering their roofing services without any real guarantee, as a respectable roofing contractor, you can do something similar, but only taking advantage of the local weather to strike up a conversation with your prospects, instead of actually knocking at their door and trying to sell your roofing services like your life depended on it.

 

The best approach can be done through social media and roofing SEO services from a Marketing Firm. A lot of people use social media to keep track of local weather events and forecasts, and even those who don’t will likely check Facebook or Twitter after they’ve checked their weather apps.

 

This is where you come in. By posting on social media sites about the precautions people can take during storms, the DIY roofing fixes they can use to protect their belongings and the best approaches they can take to buying the most suitable roofing products and services for their homes, you can effectively become one of the most trusted roofers in your area; and people who know they can trust a roofer will almost certainly inquire about their advice and also their prices.

Originally Posted right here: How Can Roofers Take Advantage of Local Weather Events?

Are Lead Opportunities Worth Spending Money on a Roofing PPC Campaign?

The PPC (Pay per Click) ad model is typically designed to help marketers and business owners gain revenue in exchange for their ads. Since this type of ad model will require you to pay each time a possible client clicks on your ads, you have to make sure that those clicks have a good chance of turning into real leads and clients.

 

Lead opportunities imply that your main goal is to get leads from your ad campaigns. However, since a PPC campaign requires you to pay for each lead, conversions are also extremely important, since simply finding leads will not guarantee that you’ll get the ROI you were hoping for to cover the expenses of your ad campaign and help you increase your profits.

 

When it comes to PPC, lead opportunities are great for certain businesses, especially those that can make sure their clients won’t run away after clicking through to their landing page. So if you want to spend money on ro a PPC campaign, it’s important not only to find keywords associated with search terms that only people looking to actually buy roofing services would use, but also to focus on making your website or landing page as presentable, enticing and informative as possible, so that you can easily convince your leads to contact you and ask for your roof repair, replacement or maintenance services.  There are many to choose from, when looking for a roofing SEO company to help you grow your business, so be sure to look at their reviews when determining their level of service.

Originally Posted on: Are Lead Opportunities Worth Spending Money on a Roofing PPC Campaign?

Understanding the Benefits of Telemarketing for Roofers – Can Telemarketing Work in the Roofing Industry?

You don’t normally get a call from a telemarketer asking you if you need roof repair or if you’d like to replace your shingles before selling your home. However, most roofers don’t know the fact that telemarketing actually works quite well when used in the roofing industry.

 

Telemarketing is the process of having call center employees call a list of prospects on the phone and try to sell them a specific service – in this case, your roofing services. Understanding the benefits of telemarketing for roofers is easy enough:

 

1. You get in touch with your client base directly.
2. You can practice your sales pitch with a wide variety of scripts, and then check the feedback to see which ones did the best.
3. By using telemarketing, you can get more clients on a regular basis.
4. People will likely call your service or inquire about it even just to ask for advice.

 

While telemarketing is not necessarily the main type of promotion technique that roofers use, it can certainly pay off. And if you actually want to get ahead of your competitors in the local roofing industry, get more clients, expand your business and make a lot of money, telemarketing will definitely help you out with that.  For more Marketing techniques and services, see https://www.roofingcontractormarketing.com/.

First Posted here: Understanding the Benefits of Telemarketing for Roofers – Can Telemarketing Work in the Roofing Industry?

What Makes a Successful Roofing Website and How Should You Go About Creating One?

A roofing website has to be simple and to the point. It has to cater both to people who use online websites often and those who only go online once in a while to check their social media feed or their horoscopes.

 

The thing about roofing is that it’s a service that appeals to all, but that no one really looks for unless they actually have a need to get their roof patched up or replaced. As a result, your website has to be ready to provide them with precisely what they need, including:

 

• Details about your services and what you specialize in;
• Clear and straightforward information about your license and insurance policy;
• Pricing and warranty related details;
• Reviews and recommendations, as well as photos of your past work and a list of satisfied customers;
• Your contact details, so people can get in touch with you as easily and as quickly as possible.

 

If you want your own SEO-optimized, beautifully designed, modern roofing website, consider contacting a professional developer and SEO for roofers expert. Working together, they can ensure that all the technical aspects work properly and that your new website is not only appealing to your customers, but can also be optimized according to the latest guidelines for onsite SEO.

Original Post here: What Makes a Successful Roofing Website and How Should You Go About Creating One?

What Should You Consider When Making a Roofing Marketing Plan?

Online marketing is the future of marketing even for roofing contractors. While all roofing  services are brick and mortar businesses, it’s important for them to keep up with the times. If you’re a roofer, you’ll therefore find that the following tips about putting together your marketing plan will really come in handy over time:

 

• Who buys your services? Unlike someone who sells digital products over the internet, you’re selling a service that typically can’t be bought from too far away. You need to, therefore, make sure that your SEO and marketing campaign is focused on local searches, rather than national or global ones.  Businesses such as Roofing Contractor Marketing provide services that get your company noticed.
• People who look up roofers online are searching for real life individuals, and not just a company name or brand. You have to create your online image in such a way that it will be friendly and relatable, and that people can feel comfortable about approaching you, either by calling, chatting with you online, writing an email or physically visiting your business’ headquarters.
• Finally, it’s important to create the right mix between digital and offline promotional techniques. While an online presence is necessary for roofers, combining it with TV and local newspaper ads will help you widen your scope and reach a greater number of prospects.

Originally Posted here: What Should You Consider When Making a Roofing Marketing Plan?

Can Positive Social Media Reviews Make an Impact on Your Roofing Business?

The roofing industry has transformed these days a lot when you compare it to what you could find on the market a few decades ago. Now, with the power of the internet, even the least experienced roofer can get a website and promote themselves to become the most popular roofing professional in the city.

 

This is precisely why it’s so important for roofers to have an online presence – even if all they do is add their business to the local map or create a small profile in an online directory outlining their services.  The roofing SEO range of services that are available prove to be very beneficial to the growth of a roofing business.

 

What your online presence does is enable people to talk about you – and this is where your skills as a roofer will be most recognized.

 

Forums and review sites, as well as maps and various specialty directories can provide you with an opportunity to promote your business and tell people about your services. If you get a review, the fact that it’s positive or carries with it a rating equal or more than 3.5 to 4 out of 5 stars, you’ll find people will already start to take an interest in your business.

 

Just like a viral app or video, the popularity of your roofing service can skyrocket almost overnight simply because a few of your clients decided to promote your excellent services and recommend you to a lot of people.

Article Source over here: Can Positive Social Media Reviews Make an Impact on Your Roofing Business?

How Can SEO Experts Make a Real Difference for Roofers?

SEO experts can help a lot of business owners promote their products and services more efficiently by boosting their online presence. Just think of your online presence as your reputation and image. If you set up an attractive sign in front of your business HQ, outlining your services and telling people why your company is such a great choice, you’ll get a lot of calls from people who want to hire you for a job.

 

Similarly, if your roofing service has ads all over town and you also promote yourself through referrals, you’ll get a lot more clients than someone who just has a sign.

 

In the digital age, however, whoever has a greater online presence wins. Remember that more people shop online than ever before, and younger individuals will trust a YouTube video or an online article a lot more than a sign they see at the edge of the road – which they probably weren’t paying attention to, since they were on their phones at that time anyway…

 

The SEO roofing professionals will make sure that next time your potential clients check their phones, it’ll be your ad, your search engine description and your website that they’ll find. Aside from laser-targeted local searches, they can also help you out with highly efficient content marketing camapigns and fully optimized SEO websites that will ensure a strong and long lasting online presence.

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How Positive Online Reviews Can Boost Your Business

According to a BrightLocal study carried in the United States, last year, on consumer perception of branding through social networking sites, 86% of consumers read reviews of local businesses or products. The percentage increases to 95% when it comes to customers aged 18 to 35.

Each potential customer reads a minimum of 10 reviews, before deciding whether to call a company's services or whether to buy a product. The study by the American company shows that reviews are as important as a recommendation; More than 90&% of those aged 18 to 35 put the equal sign between a review and a recommendation from a friend or acquaintance.

About 40% of consumers only consider reviews written in the past two weeks, and almost 60% of them buy a product only if it is rated with at least 4 stars on social networks.

The most important thing, however, is that almost 90&% of those who come to buy a product are more interested in the businessman's answers to the negative opinions of some customers. This is where the recruitment campaign begins. Review score is important due to the fierce competition in each field, customers choosing the most recommended and best rated businesses.  Find a quality Marketing Firm at https://roofingcontractormarketing.com/ to help with your online reviews and more.

Article Source over here: How Positive Online Reviews Can Boost Your Business

How Digital Marketing Can Help You Compete With Other Roofers

Do you know what your competitors in the roofing industry do? Because if you don`t know, you may remain behind.

Competition in the roofing industry is big. From the moment you launch your business you wake up at the start of a race toward the finish line. And it is not a single race: there are lots of different races, sometimes at the same time.... You entered the competition of prices, marketing strategies, product / service quality, customer support, innovation and more.

Nobody conducts a business without being aware of the competition. Nobody has a monopoly on the market, no matter where they operate; even the largest brands on the planet have competitors, bigger or smaller.

Once you take your competition seriously and identify your strengths and weaknesses, you will get a good advance already, towards the finishing line: the mind, the emotions and the wallet of the customer.

Among other things, digital marketing and roofing SEO services can help you with the analysis of your competition on the roofing market. This refers to the process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses in comparison to the products or services you are providing.

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Important Things To Have On Your Roofing Website

Your roofing company does not have a web site, but you would be interested in it but you do not know what information should it contain? Do you have a site but it is incomplete or outdated, and would you be interested in changing it?

Read on and learn about important things you should have on your roofing website.

Pages that must not miss from your website are: Home Page, About Us, Services / Products, Portfolio, News and Contact as a qualified roofing SEO company will be sure to establish.

Home page

The first page is very important because it is often the first contact the client has with the website of your roofing company. This page must provide visitors easy access to every section of the website.

About us

Here you describe your company: when it was set up (the experience of construction companies is very important), employee qualifications, certifications, memberships in national associations - all these and others too are reasons why the visitor should believe you are reliable and choose your services.

Services / Products

This page should contain links to the categories of services / products offered, with detailed descriptions.

Portfolio

This page is very important in the case of a roofing company, much more important than a simple image gallery, because the clients have the opportunity to study the projects your company has accomplished so far. You must not forget to add descriptions, photos and even testimonials from your past clients.

News

This is the place for articles not just about your company but also about the roofing industry in general.

Contact

Besides contact information, it's good to add your location to Google Maps.

 

Original Post over here: Important Things To Have On Your Roofing Website

What People Look For When Hiring A Roofer

The online presence of a roofing company is extremely important nowadays, when 90% of people read reviews to convince themselves of the quality of a local business, more than 85% of people say that they would buy a product or contact a business only if it has a 4-5 star rating and more than a half of the customers expect immediate answer, especially when they leave a critical review.

The Internet has become the first source of information for those seeking roofing services too. People do their best to get a complete picture before hiring a contractor, including location details, credentials, portfolio and reviews from other people. All these are part of a company's reputation and the need for seeking out companies that provide SEO for roofers.

One aspect not to be neglected is the fact that people are looking also for negative reviews, to see the way a company is willing to cooperate with clients and solve problems that may arise.

The way a potential customer perceives your roofing company is incredibly important for the overall success of your business. If you are perceived in a favorable way, it will be easier to attract more clients and partners. On the other hand, if your image is related to unfavorable customer experiences, you need to find the best solutions to fix the problems and make people see that you are well-intentioned and willing to stand behind your work.

Originally Posted over here: What People Look For When Hiring A Roofer

Dos And Donts Of Social Media For Roofers

If a few years ago the question about the importance of social media for business development was rarely asked, now it is on everyone's mind. It is now accepted that social media should be part of the marketing and PR of any business.

Here`s short guide of Dos and donts of social media for roofers:

• Do not think about social networks superficially; it is not everything about like share.
• Pay your attention to factors such as conversion rate, lead generation and recommendations.
• Set your goals using the S.M.A.R.T (specific, measurable, achievable, relevant, timely) when setting up the online promotion strategy.
• Invest in a Social Media Audit and choose the social media platform that suits your brand. First of all, you need to know your audience, who you are addressing to and where is most likely for you to find your clients according to the age segments and interests. Roofing businesses are often found on Facebook and Youtube, but also on other social networks and emphasizes the importance of roofing SEO strategies.

Properly identifying your target audience is essential for an optimistic start in social media marketing, because depending on this, you can start to work out your promotion strategies. As a roofing company, you work mostly locally, so you have to find the best ways to target people in your area / state.

First Posted over here: Dos And Donts Of Social Media For Roofers

How Social Media Can Help Tell The Story Of Your Roofing Company

Social Media Marketing is an effective digital marketing method that you can successfully use to increase the visibility of your roofing company. It is believed that today, social media has replaced the media itself. At a time when consumers have access to information from safe and unbiased sources (other consumers), how many of those who own a business can afford not to establish a strategy and invest in their presence in the online environment?

No matter what communication channels you choose in the social media, the most important is to set up a strategy - where are you now, what do you want to achieve, how do you get the results you need - and start implementing it. By doing it correctly, you will get the desired results.

Social network marketing involves using text and / or image posts to attract new potential customers, promote your services, create an image for your business, and ultimately attract followers for your brand, to become its promoters both in the online environment and in everyday life. It is known that people tend to remain loyal to the brands they appreciate, because they see them as part of their lives.  Find out how you can improve your social media presence, at https://www.roofingcontractormarketing.com/.

 

First Posted on: How Social Media Can Help Tell The Story Of Your Roofing Company

Making Your Roofing Company Stand Out With Web Design

Do you have a roofing company and want to invest in promotion? Would you like to reach more potential customers? Then the solution is a presentation website site for your business.

A web site with a professional design along with SEO roofing services will help you define the virtual image of your roofing business.

With a business and no website, you lose many opportunities. A web site can be used to implement many marketing strategies to help your business grow. As a roofing business owner, you need to know more about your clients. And what if potential customers know your business and what it offers, but cannot find any contact information? These are risks that you would eliminate if you invest in a websites with a professional design.

Other advantages:

You keep your customers informed

Think of your website as your online portfolio. It's much easier and quicker to update your information about your products and services as well as on the accomplished roofing projects on a web site than on printed material.

It is accessible anytime and anywhere

A web site is available 24/7/365, providing people the opportunity to see your products and services anytime, not just during you working schedule.

A web site gives you the ability to target customers

As a roofing business owner, you must be interested in targeting people who are directly interested in the services you offer, and a website gives you this opportunity. You can choose who is going to see your ads according to people`s interests, location, job etc.

Article Source right here: Making Your Roofing Company Stand Out With Web Design

Mistakes That Businesses Often Make On Social Media

If you have a business, it's vital to choose the right marketing channels, like social media networks.

Today, more and more businesses are choosing social media to increase visibility of their brands, sales and their professional network.  Hiring companies such as Roofing Contractor Marketing help you to succeed in your social media presence.

Discover 4 mistakes that must be avoided when using social media for your business.

1. Not having a social media strategy

Many companies start using social media without having a marketing strategy. Every action made on social media should correspond to a clear objective, otherwise the engagement of your subscribers will be minimal.

2. Buying likes and subscribers

Ghost subscribers may offer you likes, but they will not have any real impact on your business, so you achieve nothing with this but wasting your money.

3. Posting too much content – and too often!

Posting content is a very good strategy: it creates interaction and offers your subscribers the information they need. However, if you post too often, there is a good chance of annoying people instead of making them more interested in your brand.

4. Deleting negative comments

The comments you receive can directly affect your brand`s image. However, removing negative comments is a huge mistake, as it translates lack of transparency, professionalism and receptivity. Better use negative comments as opportunities to provide additional information and prove that you are open to solving any problem.

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Tips For Creating Engaging Digital Content

The online environment is based 100% on information. Regardless the type of information, video, audio or written, it attract visitors and make your business lucrative. If you own a website, you know that engaging roofing SEO services and digital content is a key factor in your success.

Content marketing is a strategic approach that focuses on producing and distributing consistently valuable and relevant content to capture the attention of potential customers who will eventually buy your products/ services.

Content marketing comes in many forms and can be distributed on many channels. That's why it is important to create engaging content and present it in ways that make people understand it easily and willing to share it.

Forms of content marketing:

• Blog posts
• Interviews
• News
• Case studies
• Online seminars
• Info graphics
• Podcasts - audio shows
• Purchasing guides
• Video content
• EBooks
• Newsletters
• Questions & Answers
• UGC platforms (user generated content)

Achieving content strategy

To create engaging digital content, you need a clear plan. Each type of content requires a certain amount of time, resources, and engagement. Planning helps you stay organized and faithful to your marketing strategy. Also, good content is incomplete without an adequate form of presentation; therefore collaboration with web & graphic designers is essential.

 

Original Post here: Tips For Creating Engaging Digital Content

Why High Quality Websites Are Crucial For Businesses

No matter what the world says, when it comes to your business`s image in the online environment, the most important factor is to have a website! We say this because the purpose of any online marketing campaign is to redirect to your site as many visitors as possible, with the hope that some of them will turn into customers.

But this is not the only reason why a website is more important than any other online property.

Social Media may cease to exist

Even if this is unlikely to happen too soon, the social media concept may change. For example, there is the possibility that, in the future, social networks will turn from free services into paid services.

The website is your property

A website can be moved or used as you please, and no one can impose you rules on how to manage it. You can host it on any server you want and even if social networks would be gone by tomorrow, your site will remain where you left it today.

A website is like a business card

If you have a high quality website created by a roofing SEO company, your potential clients and partners will have a better opinion about your products and services. On the other hand, if all you have is a social media page, your professional image will not be that great.

First Posted right here: Why High Quality Websites Are Crucial For Businesses